Farouk Systems, Inc. Amazed Industry Pros at the BTC Show in Orlando

Farouk Systems, Inc. Amazed Industry Pros at the BTC Show in Orlando

Aug 23, 2022 | Trending Now

Farouk Systems, Inc. dazzled attendees at the BTC Show in Orlando last weekend with exhibitions of the LG CHI Color Master Factory and offerings from CHI, BioSilk, CHI Footwear and Beyond Glow Skincare by CHI. Thousands of industry professionals thronged at the Orlando World Center Marriott in Orlando, Florida to attend Make Believe: The BTC Show, and to celebrate the best in haircare innovations for the modern salon.

 “We are always happy to showcase the LG CHI Color Master Factory,” said Farouk Systems inc. founder and Chairman, Dr. Farouk Shami. “We are already seeing how it can revolutionize salons across the country.”

 This innovation-focused event is made for high-achieving salon professionals with their thumbs on the pulse of everything related to hair care. Truly a creative boot camp for stylists looking to better themselves professionally and push themselves creatively, the BTC Show proved to be a great venue to showcase innovations from all FSI brands. Attendees were thrilled by new offerings such as the CHI LAVA line of styling tools and the CHI Vibes line of all vegan wet line products and tools, the lusciously scented BioSilk Irresistible line, fatigue-fighting graphene sneakers from CHI Footwear and the Korean botanical-based skincare line Beyond Glow Skincare by CHI.

 CHI haircolor geniuses Mego Ayvazian, McKenzie Lehmann and Wesley Palmer also expressed their creativity through haircolor with the LG CHI Color Master Factory, making connections and helping to bring this revolutionary new machine to new audiences.

“The BTC Show in Orlando was a great way to end the show season,” said Dr. Shami. “We couldn’t have asked for a better event and a better experience with such talented and motivated artists.”

Want to see more from the BTC Show in Orlando? Check out our gallery here!

Farouk Systems Set to Stun Attendees at BTC Orlando

Farouk Systems Set to Stun Attendees at BTC Orlando

Aug 11, 2022 | Trending Now

Farouk Systems, Inc. is set to return to the sunshine state from August 13-16 to showcase the LG CHI Color Master Factory at Make Believe, the annual The Behind the Chair Show in Orlando.

“BTC Orlando is one of my favorite shows,” Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. said. “The sense of community there is great and everyone is focused on learning as much as they can so they can become the best hairdresser they can be.”

Make Believe, BTC Orlando, is an international beauty show known for its focus on fun, creativity and practicality. Geared toward commercial styles and salon improvement, BTC Orlando features look-and-learn sessions by top international brands, rockstar hairdresser and influencers, and the industry’s top manufacturer artists. It features brand-specific presentations, but also crowd-pleasing co-labs, in which top artists from different brands are chosen to work together on stage to create new looks slated to be marketable to salon owners worldwide.

The focus on creativity and collaboration makes BTC Orlando the perfect setting in which to showcase the LG CHI Color Master Factory, the groundbreaking digital color customization machine released by CHI and LG H&H in 2021 to worldwide acclaim. The LG CHI Color Master Factory makes hair color more accessible by offering limitless formulations for permanent, semi-permanent, and demi-permanent color at the touch of a button, all in under two minutes. This environmentally conscious machine cuts waste by 30 percent, automatically tracks colors dispensed for inventory purposes, and uses its scale and built-in sensors to precisely formulate any color the artist can dream up.

CHI superstar hairstylists Mego Ayvazian, McKenzie Lehmann and Wesley Palmer will be offering educational presentations throughout the event, showcasing their skills alongside exciting new offerings from CHI, BioSilk, Beyond Glow, and CHI Footwear as well as the LG CHI Color Master Factory.

 “I look forward to seeing what our artists and other artists are able to achieve with this revolutionary machine at BTC Orlando,” said Dr. Shami. “It’s always a wonderful opportunity for everyone who attends.”