Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists.
If you couldn’t make it, don’t worry—we’ve got the inside scoop on the top hair trends, styling techniques, and must-see moments from IBS NY 2025!
Trending Hair Techniques & Transformations at IBS NY
The CHI Global Artists took the stage to showcase the latest hair color, cutting, and bridal styling techniques. Here’s a look at the top sessions that inspired stylists to take their artistry to the next level:
Creative Canvas: The Art & Science of Hair Color
Josh Bernard & Mikey Teeze wowed the crowd with their unique approach to hair color formulation. Their fusion of art and science gave stylists new techniques to achieve vibrant, long-lasting color with CHI Hair Color technology.
CHI Harmony 2025: Future-Forward Color & Formulation
Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, broke down the latest advancements in professional hair color while showcasing his latest collection: CHI Harmony Collection. Attendees gained insider tips on achieving flawless color application with CHI’s cutting-edge technology.
Shear Brilliance: Trendsetting Haircuts
Master stylist Bradley Tuggle demonstrated precision cutting techniques, unveiling the top haircut trends for 2024-2025—from bold bobs to seamless layers.
European Bridal Hairstyles: Elegance & Intricacy
Bridal stylists were captivated by Mego’s showcase of romantic, European-inspired updos—perfect for wedding season 2025.
Hands-On Styling at the CHI LAVA Beauty Bar
Stylists didn’t just watch—they experienced the power of CHI LAVA firsthand! At the Beauty Bar, attendees got to test CHI’s volcanic-infused styling tools, achieving frizz-free, salon-quality results in real time.
Live Demos & Pro Haircare Tips
From color mastery to precision cutting and styling secrets, CHI’s live demos delivered game-changing insights that stylists could immediately apply in their salons.
CHI Haircare Takes Center Stage in the IBS NY Press Room
This year, CHI Haircare proudly sponsored the IBS NY Press Room, attracting top beauty influencers, industry insiders, and media professionals. The buzz was undeniable—CHI continues to lead in professional hair innovation!
See You at IBS NY 2026!
The countdown to IBS New York 2025 is on! If this year was any indication, next year will be even bigger and better.
To the amazing stylists, educators, and beauty professionals who joined us—thank you for your passion and creativity. If you missed it, don’t worry—we’ll see you at the next big event!
Stay inspired. Keep innovating. Shine with CHI Haircare!
