Houston, Texas – January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education.
As a company of hairdressers for hairdressers, committed to the environment, education, and innovation, Farouk Systems recognizes that Mego Ayvazian has earned this promotion through his experience as a 25-year international hairdresser, educator, and global artist.
Reflecting on this next step, Ayvazian shared:
“I take on this role with humility and gratitude, committed to building trust, inspiring creativity, and empowering hairdressers while authentically impacting consumers’ lives through long-lasting beauty. FAROUK SYSTEMS has always been about heart, integrity, and vision—and I am honored to help lead the future with purpose and care.”
FAROUK SYSTEMS looks ahead with confidence and excitement, trusting in Ayvazian’s leadership to help guide the brand forward—honoring its legacy while embracing what’s next for the professional beauty community worldwide.
