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Farouk Systems, Inc. dazzled attendees at the BTC Show in Orlando last weekend with exhibitions of the LG CHI Color Master Factory and offerings from CHI, BioSilk, CHI Footwear and Beyond Glow Skincare by CHI. Thousands of industry professionals thronged at the Orlando World Center Marriott in Orlando, Florida to attend Make Believe: The BTC Show, and to celebrate the best in haircare innovations for the modern salon.

 “We are always happy to showcase the LG CHI Color Master Factory,” said Farouk Systems inc. founder and Chairman, Dr. Farouk Shami. “We are already seeing how it can revolutionize salons across the country.”

 This innovation-focused event is made for high-achieving salon professionals with their thumbs on the pulse of everything related to hair care. Truly a creative boot camp for stylists looking to better themselves professionally and push themselves creatively, the BTC Show proved to be a great venue to showcase innovations from all FSI brands. Attendees were thrilled by new offerings such as the CHI LAVA line of styling tools and the CHI Vibes line of all vegan wet line products and tools, the lusciously scented BioSilk Irresistible line, fatigue-fighting graphene sneakers from CHI Footwear and the Korean botanical-based skincare line Beyond Glow Skincare by CHI.

 CHI haircolor geniuses Mego Ayvazian, McKenzie Lehmann and Wesley Palmer also expressed their creativity through haircolor with the LG CHI Color Master Factory, making connections and helping to bring this revolutionary new machine to new audiences.

“The BTC Show in Orlando was a great way to end the show season,” said Dr. Shami. “We couldn’t have asked for a better event and a better experience with such talented and motivated artists.”

Want to see more from the BTC Show in Orlando? Check out our gallery here!