Farouk Systems Leads Innovation at Premiere Orlando 2024

Farouk Systems Leads Innovation at Premiere Orlando 2024

In typical fashion, Farouk Systems, Inc. stole the show at Premiere Orlando 2024, proving once again why it’s one of the most prestigious and highly anticipated hair care brands in the industry.

From the moment the show floor opened on June 2nd-3rd, electrifying energy filled the Orlando/Orange County Convention Center as hair enthusiasts and industry professionals gathered at the Farouk Systems, Inc. booth to witness the latest trends, techniques, and jaw-dropping artistry from some of the most talented hairstylists in the world.

World-Class Artists

With a lineup featuring established icons, this year’s showcase raised the bar higher than ever before, leaving attendees in awe and inspiring the next industry trendsetters. The stellar lineup of world-class artists included Mego Ayvazian, Bradley Tuggle, Anna Cantu, and Rocky Vitelli. As always, their work was of the highest caliber, capturing the audience’s attention with informative performances.

The artists showcased cutting-edge products such as the LG CHI Color Master Factory, CHI Lava tools, the 10-minute ammonia-free CHI Color Express, and the Royal Treatment line among other must-have products for salons and beauty professionals.

The Artistic Realm of CHI Hair Care

Farouk Systems, Inc. is persistent in its commitment to leveraging innovation as a driving force for delivering exceptional products and experiences to its valued customers. By seamlessly integrating cutting-edge discoveries, we aim to redefine the industry benchmarks.

Our investments in pioneering research and development initiatives position us at the forefront of exploring groundbreaking formulations, technological breakthroughs, and sustainable practices that have the potential to revolutionize the industry.

With a commitment to excellence and leading emerging trends, Farouk Systems, Inc. remains dedicated to its mission to deliver transformative haircare experiences that consistently surpass expectations, solidifying its position as a leader in driving innovation within the industry.

See Premiere Orlando 2024 Show Highlights

Missed out on Premiere Orlando 2024? Check out the show-stopping highlights below!

How to Become a Hair Color “Swiftie”

How to Become a Hair Color “Swiftie”

Your color services can be accomplished more swiftly than ever—think 10-minute processing—with the new CHI Color Express non-ammonia permanent hair color. 

We’re not talking about you-know-who here, we’re talking about a new way to speed up your hair color services and increase the number of clients you can do in a day. With CHI Color Express non-ammonia permanent hair color, you can apply and process color so SWIFTLY, you’ll be able to fit more clients and still leave work in time to pick up your kids after school. “I have doubled my current clients,” says CHI Artist McKenzie Lehmann, @mckenzielehmann. “I’m making considerably more money, but even better, the extra time I get at home with my family is priceless!”

Seeing is believing. Watch how a complete grey retouch is accomplished in just a few minutes, leaving hair looking shiny and fresh.


Up until now, processing time has been the bitter pill that stylists and clients have had to swallow. There was no way around it, with long processing times leading to too much non-productive downtime for pros. Processing time can also be a deterrent for clients who simply don’t have the time or desire to sit in the salon.

Watch this men’s grey blending how-to—just five minutes to achieve a natural look.

With CHI Color Express, you can process a root touch-up or grey blending in just 10 minutes, and a men’s grey blending in just 5 minutes. The new hair color is a concentrated blend with exceptional penetrability, resulting in processing that’s fast yet gentle. And the list of CHI Color Express services doesn’t stop there. Stylists are using it for root melting, root smudging, short hair, and for quick, last-minute add-ons. “One of the most exciting  things that is happening in my business,” says Lehmann, “is I’m able to accommodate clients during the day—say over a lunch break—who weren’t able to take the time out from their busy schedules to spend an hour or more in the salon while their color processed.”

Although CHI Color Express processes swiftly, it doesn’t skimp on good-for-the-hair ingredients.


In addition to the fact that CHI Color Express works so quickly, pros can be confident that it will take good care of their clients’ hair. The creamy, ammonia-free formula protects sensitive scalps, contains antioxidants to help prevent color fading, adds intense moisturizing and conditioning to hair and seals the cuticle to minimize damage and breakage. According to Lehmann, you’ll see vibrant color and shine, massive light reflection and high levels of depth and dimension.

Like all CHI hair color formulas, CHI Color Express features a carefully curated lineup of hair-coddling ingredients, including:

  • Hyaluronic Acid, a popular skin care ingredient that provides massive infusions of hydration. Its water-retaining capacity enables it to form a thin film on the hair, preventing moisture loss and ensuring optimal hydration for both the hair and scalp, resulting in radiant and smooth hair.
  • Aloe Vera, widely known as nature’s natural moisturizing agent. It’s rich in essential nutrients, amino acids and vitamins, offering excellent conditioning properties and protection while providing moisture to dry and sensitive scalps.
  • Silk Protein, a foundational ingredient of all CHI formulas, strengthens, moisturizes, adds shine, and protects the hair. Silk contains 17 out of the 19 amino acids found in human hair, making it one of the strongest fibers in the world, capable of bonding with and repairing hair from the inside out.
CHI Color Express comes in 20 shades, covers grey completely and is ideal for root retouches, root smudges, men’s grey blending and more.


CHI Color Express comes in 20 rich shades and offers full grey coverage. “It’s the best grey coverage color I have ever used,” declares Lehmann. (If hair is extremely resistant, you may want to increase the processing time to 15 minutes.)

“I also use it for my root shadows and for toning,” she adds. “I love, love, love the 7A in this range–it’s a perfect cool, light brown that works beautifully with my Bronze Blondes. You can also mix the Express Color with shades in the standard series of CHI hair color, which really expands the color options in your palette. Best of all, you can just set the timer for 10 minutes and walk away. You don’t have to stress or worry because when your timer goes off, the color is processed and looks exactly the way you expect it to look!” 

CHI Color Express is available at Pro CHI, Cosmoprof, and Armstrong McCall.

Credit: Modern Salon Magazine

LG CHI Color Master Factory Awarded Patent in United States

LG CHI Color Master Factory Awarded Patent in United States

Farouk Systems, Inc., in partnership with LG H&H, proudly announces a significant milestone as its revolutionary LG CHI Color Master Factory secures a patent from the United States Patent and Trademark Office (USPTO). This recognition underscores Farouk Systems’ relentless pursuit of innovation and excellence in manufacturing, further solidifying its position as an industry leader in the beauty sector.

The LG CHI Color Master Factory, a product of advanced American technology by Dr. Farouk Shami, a professional colorist boasting over 50 years of experience in the beauty industry, represents a breakthrough in the production of the first-to-market digitally controlled color customization system. This pioneering system, developed in partnership with LG H&H’s top engineers, streamlines color customization worldwide, revolutionizing the process for professionals. By integrating digital precision, it eradicates guesswork, guaranteeing consistently accurate color formulations with every use.

With over 30,000 color formulas meticulously crafted by professional color artists, the LG CHI Color Master Factory delivers fresh, vibrant colors while upholding environmental sustainability principles, minimizing its ecological footprint. Additionally, it boasts a 30% reduction in waste due to overmixing formulations and is environmentally friendly, significantly reducing packaging waste in salons from color bottles, tubes, and boxes.

Available worldwide and offered in multiple languages for seamless integration, this innovative system not only streamlines color services but also maintains comprehensive client records, ensuring personalized experiences with every visit.

“We are honored to receive this patent for our LG CHI Color Master Factory,” said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. “This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation.”

The patented technology employed in the LG CHI Color Master Factory integrates a sophisticated array of sensors, algorithms, and stringent quality control measures to achieve unparalleled color accuracy. By meticulously regulating variables such as pigment concentration, temperature, and curing time, Farouk Systems, Inc. ensures that each color formulation meets the highest standards of quality and consistency.

This milestone further cements Farouk Systems, Inc.’s position as a trailblazer in the beauty industry. The patent for the LG CHI Color Master Factory underscores the company’s steadfast commitment to innovation, quality, and unwavering dedication to customer satisfaction.

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems, Inc. illuminated the stage and captivated audiences at America’s Beauty Show in Chicago with a mesmerizing showcase of creativity, innovation, and expertise. From April 20th-22nd, 2024, America’s Beauty Show provided the perfect platform for Farouk Systems, Inc. and CHI Haircare to shine, captivating audiences with their cutting-edge products and world-class talent.

From the latest trends to cutting-edge techniques, Farouk Systems, Inc. set the beauty world abuzz with its dynamic presentations and interactive experiences. Attendees were treated to an unforgettable journey through the world of professional hair care, where every style and CHI Haircare product told a story of artistry, passion, and imagination.

The Artistry of CHI Haircare

Under the spotlight, top stylists showcased their mastery of the craft; among the artists on stage were Anna Cantu, Rocky Vitelli, Bradley Tuggle, McKenzie Lehmann, Lorena Guevara, Moe Taha, Sam Dassouki, and Mego Ayvazian. They each transformed models into living works of art with the help of CHI Haircare’s revolutionary products, including CHI Color Express, CHI Royal Treatment, CHI LAVA tools, among others. From sleek and sophisticated to bold and avant-garde, each look pushed the boundaries of beauty and inspired attendees to explore new possibilities.

A World of Innovation

At the heart of the excitement was the Farouk Systems, Inc. booth, where attendees delved into a world of innovation and excellence. From groundbreaking technologies like the LG CHI Color Master Factory to the cruelty-free CHI Vibes collection, visitors experienced firsthand the transformative power of Farouk Systems, Inc.’s flagship brands.

As the curtains close on another successful America’s Beauty Show, Farouk Systems, Inc. looks ahead with optimism and enthusiasm. With a renewed sense of creativity and inspiration, the haircare giant remains committed to pushing the boundaries of beauty and empowering professionals to unleash their full potential.

See Show Highlights 

Missed America’s Beauty Show? Look at key moments from the spectacular showcase at America’s Beauty Show held at the Donald E. Stephens Convention Center in Rosemont, IL.

Farouk Systems Takes Center Stage at America’s Beauty Show

Farouk Systems Takes Center Stage at America’s Beauty Show

The beauty industry is always evolving, with new trends, techniques, and products emerging each year. Among the pioneers leading this charge is Farouk Systems, Inc., a name synonymous with innovation and excellence in the world of haircare. From April 20th-22nd, 2024, all roads lead to Rosemont, IL, just outside Chicago, as Farouk Systems, Inc. showcases its innovative tools and haircare at America’s Beauty Show, held at the prestigious Donald E. Stephens Convention Center.

Get Front Row Access

Booth #1012 will be the hub of excitement, where Farouk Systems, Inc. artists Anna Cantu, Bradley Tuggle, McKenzie Lehmann, and Rocky Vitelli will wow attendees with their expertise and creativity. But the real stars of the show are the groundbreaking products they’ll be showcasing, promising to revolutionize the way we approach haircare. One of the highlights is the LG CHI Color Master Factory, a cutting-edge digital color lab that brings precision and customization to a whole new level. With this technology, hairdressers can create bespoke color formulations tailored to each client’s unique preferences and needs, ensuring stunning results every time.

CHI Color Express at America's Beauty Show

Fast Track to Fabulous with CHI Color Express  

For those seeking speed and convenience without compromising on quality, the CHI Color Express will be a game-changer to America’s Beauty Show attendees looking to discover color products that will boost their bottom line. This 10-minute ammonia-free wonder delivers vibrant, long-lasting color in record time, perfect for busy salon schedules and on-the-go clients.

But innovation doesn’t stop there. Farouk Systems, Inc. will also be showcasing it CHI Lava technology, harnessing the power of volcanic lava and ceramic for superior styling performance. With its ability to generate ions and far-infrared heat, this innovative technology ensures smooth, frizz-free hair with unparalleled shine and manageability.

In tune with the growing demand for sustainable and cruelty-free products, Farouk Systems, Inc. presents the CHI Vibes line—a hip, vegan, and gluten-free range that combines style with conscience. From vibrant colors to nourishing treatments, this line offers something for everyone, while staying true to ethical values.

CHI Live Brings the Show to You

But the excitement doesn’t end at the trade show floor. Thanks to CHI Live, a dynamic livestream series, both attendees and viewers at home can enjoy exclusive insights, tips, and giveaways from the comfort of their screens. Hosted by the talented Anna Cantu, CHI Live promises an immersive experience that brings the magic of America’s Beauty Show directly to you. Watch it live on Monday, April 22nd, at 1:00 p.m. CST via the Farouk Systems, Inc. YouTube channel, Instagram, and Facebook pages.

With Farouk Systems, Inc. leading the way, America’s Beauty Show promises to be an unforgettable event, showcasing the latest innovations and trends in the world of haircare. Whether you’re a seasoned professional or an eager enthusiast, there’s something for everyone to discover and delight in. So get ready to be inspired, as Farouk Systems, Inc. takes beauty to new heights at America’s Beauty Show.

America’s Beauty Show
Farouk Systems, Inc., Booth #1012
Saturday, April 20th, 11am – 5pm
Sunday, April 21st, 9am – 4pm Monday, April 22nd, 9am – 4pm

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with the prestigious “Hair Styling Innovations” award at the 2024 New You Beauty Awards. The award was presented during a dazzling ceremony held at the 1 Hotel in South Beach, Miami, Florida, on Saturday, April 13th, 2024.

The New You Beauty Awards — part of the NEW YOU Beauty B.A.R Live Event Weekend — celebrated excellence and innovation in the beauty industry. The event was a glamorous affair, attended by influencers, celebrities, and renowned brands, providing a platform to showcase the latest advancements and trends in health and beauty.

Why CHI Lava Reigns Supreme

The CHI Lava 4D Hairstyling Iron stood out among the competition with its revolutionary technology and exceptional performance. Utilizing volcanic lava combined with ceramic, the hairstyling iron delivers unparalleled results, leaving hair smooth, shiny, and frizz-free. CHI LAVA 4D™ Technology features two perfectly calibrated, lava-coated-floating inner plates which deliver precise tension that allow you to easily smooth the hair and add brilliant shine in one pass. 2 additional Lava plates are continued onto the outer shell of the iron to prevent resistance and keep perfectly-smooth curls intact. Its innovative technology ensures even heat distribution, minimizing damage and maximizing styling possibilities.

Farah Faulkner, President of Sales at Farouk Systems, Inc. accepted the award on behalf of Farouk Systems, Inc. She expressed her excitement about winning the esteemed award, stating, “What an incredible experience and I’m so proud of how we continue to push boundaries in innovation to deliver beautiful results.”

Faulkner further emphasized the overwhelming support received from attendees at the event, with many expressing their admiration for the CHI Haircare brand and sharing their personal CHI Haircare stories.

The recognition of the CHI Lava 4D Hairstyling Iron at the 2024 New You Beauty Awards reinforces Farouk Systems, Inc.’s commitment to innovation and excellence in the haircare industry. As the brand continues to push boundaries and redefine beauty standards, consumers can expect cutting-edge products that deliver exceptional results.

CHI Lava 4D Hairstyling Iron Award-Winning Features

Check out the award-winning CHI Lava 4D Hairstyling Iron and see why it stole the spotlight in Miami, FL.

CHI Lava 4D Hairstyling Iron
  • Lava mineral-coated plates produce ions every time the plate is heated, resulting in healthier, stronger-looking hair, reduced frizz, and amazing shine.
  • 4D plate technology combines four precision calibrated plates for dimensional styling
  • Two lava-mineral-coated, extended-length 4 ¼” inner floating plates allow for one-pass smoothing
  • Two lava-mineral-coated outer plates allow the hair to glide smoothly when creating curls
  • Preset temperature settings: 450°F / 430°F / 410°F / 390°F / 370°F
  • Cool-tip finger grips for an easy and safe grip
  • Perfectly aligned plates so there is no gap
  • Raised outer edge on plates allows users to get close to scalp
  • 11 ft. (3.35M) cord
  • 1 hour auto shut-off
  • Dual voltage

To learn more about our brands, visit farouk.com. For our professionals-only products, check out pro.chi.com.