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Farouk Systems Launches LG CHI Color Master Factory Snapchat Lens

Farouk Systems Launches LG CHI Color Master Factory Snapchat Lens


Farouk Systems, Inc. recently released an augmented reality (AR) lens for Snapchat, a mobile multimedia application popular among Gen Z for sharing photos, videos, and text. With the featured AR lens, users can try on a variety of hair color looks just as they can with the LG CHI Color Master Factory, a digitally controlled custom color factory that can create unlimited hair color formulations. If you can dream it, the LG CHI Color Master Factory can do it quickly in under two minutes.

“We’re excited to create this interactive lens so people can virtually test new hair colors like they would be able to with our revolutionary LG CHI Color Master Factory technology,” said Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc. “We’re always looking for new ways for consumers to engage with our products,” he added.

Snapchat currently has 306 million daily active users globally. The application is free to download. The LG CHI Color Master Factory lens is available on the platform’s opening page on Snapchat’s camera carousel. Interested in testing the new branded AR lens? To find it on the application, simply follow these steps:

  • Go to the camera screen on the Snapchat application.
  • Tap on a face to launch the carousel.
  • Swipe on the carousel and tap the LG CHI Color Master Factory lens.
  • Tap or hold 🔘 to capture the Snap.

Want to try it out for yourself? Test out the new LG CHI Color Master Factory lens on Snapchat here.

About The LG CHI Color Master Factory

LG CHI ColorMaster - Hair Color Formulations

Merging technologies and knowledge together, CHI color genius, Dr. Farouk Shami, and LG H&H’s team of top engineers created the world’s first-ever color machine called the LG CHI Color Master Factory. This digitally controlled color customization system creates unlimited formulations with exact precision to make hairstylists’ artistry come to life. The machine offers a simulation mode that allows salon clientele to try on hair colors prior to application. When formulating color, the LG CHI Color Master Factory can also be manually programmed using the touchscreen display or managed via a tablet or smartphone using the Colormaster application. The revolutionary technology also offers a client management system stores clients’ formulas and photos for their next salon appointment. The LG CHI Color Master Factory is also environmentally conscious, cutting waste reduction by 30 percent and tracking colors dispensed for inventory purposes. Interested in the LG Color Master Factory? Learn more here.

Dr. Farouk Shami Featured on Volume Up! By The Tease Podcast

Dr. Farouk Shami Featured on Volume Up! By The Tease Podcast

Farouk Systems, Inc. (FSI) Founder and Chairman, Dr. Farouk Shami, recently appeared as a guest on Volume Up! By The Tease, a popular podcast focused on hairstyling hosted by Kelly Ehlers and Jeffrey Lunnen.

“The King of Color” recounted everything from his early days at beauty school to FSI’s newest innovation: the LG CHI Color Master Factory, a digitally controlled color customization system that can create unlimited semi, demi, and permanent color formulations in less than two minutes time.

Color, as Dr. Shami explained, has become the foundation of salons, and is often what keeps them in business. Therefore, he continued, FSI has made it a point to make the coloring process faster, safer, and easier to understand through the power of science and innovation.

“The LG CHI Color Master Factory is a dream come true for every colorist in the world,” said Dr. Shami. Every hairdresser can be the colorist they want to be. With a simple click, [they] can create any color [they] wish to have. It is so exciting and so unbelievable. Hairstylists will want to color all day long. […] We are making it easy for everybody.”

“What has been the feedback from hairstylists?” Ehlers asked.

“They love how easy it is to use and how they can think of colors that they’ve never imagined before,” said Dr. Shami.

This revolutionary machine can be controlled by simply using the touchscreen display or even from a cell phone. It digitally saves color formulations by client and stylist, minimizing confusion and making the science of color truly convenient. Colorists are able to preview what the color formulations will look like on their clients via the digital touchscreen. The LG CHI Color Master Factory even cuts down on waste in salons by 30%.

“Environment, education, innovation, and giving back to the industry we love,” Dr. Shami said. “That’s our mission.”

For the full interview with Dr. Shami on Volume Up! By The Tease, listen to it here!

This Pastel Sunrise Is the Dreamiest Color to Try

This Pastel Sunrise Is the Dreamiest Color to Try

“New year, new me” might be overused, but you know what isn’t? A hair color change. There is no shortage of color trends to try, and now it’s easier than ever to create any color with the LG CHI Color Master Factory. This digitally controlled color customization system that can create over 30,000 color formulations with exact precision and virtually no waste. Need some inspiration for your next client? From trendy rose tones to a punch of violet, this look is a breathtaking blend of shades that seamlessly create the appearance of a hazy sunrise. For mastering this silky pastel, CHI Creative Director Mego Ayvazian is sharing the exact color formulation used with the LG CHI Color Master Factory so you can save this pro formula. Scroll down to experiment with this metallic pastel pro formula.

Before

After

Get the Look

*Color formulas created by the CHI Education Department using the CHI Color Master Factory in Manual Mode

Pre-Lighten Formula: 1 part CHI Bleach and Shine + 1.5 parts CHI Color Generator 30 Volume

Formula One: 2oz. 10I + 1/2 oz. 8V + 1/2 oz. Red Additive + 2.5 oz. CHI Color Generator 10 Volume

Formula Two: 1/2 oz. 8V + 1/2 oz. Violet Additive + 1oz. Clear Additive + 2 oz. CHI Color Generator 10 Volume

Farouk Systems Donates CHI and Biosilk Products for Tornado Relief

Farouk Systems Donates CHI and Biosilk Products for Tornado Relief

Farouk Systems, Inc. (FSI), the creators of CHI® and Biosilk®, partnered with Gallery Furniture owner Jim “Mattress Mack” McIngvale to donate haircare products and hand sanitizer to support relief efforts in Kentucky and surrounding areas after a system of deadly, high-powered tornadoes left widespread destruction in their wake on December 10th and 11th, 2021.

“We are committed to supporting our Kentucky neighbors during this unprecedented time,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “Whenever we hear [Gallery Furniture] is contributing to a cause, we are ready,” added Dr. Shami, who consistently steps up to help families in the aftermath of natural disasters and throughout the pandemic.

In an emblematic show of seasonal good will, Farouk Systems, Inc., the city of Houston, Gallery Furniture and Kroger worked together to collect necessities such as shampoos, conditioners, hand soap, cleaning supplies, water, nonperishable food, and other items to ship to areas affected by the tornadoes over the course of the week.

“CHI always comes through in times of crisis,” said Gallery Furniture owner Jim “Mattress Mack” McIngvale. “You make a difference in this world, and you’re going to make people’s lives much brighter in Kentucky when they get these great hair products.”

Mattress Mack and Dr. Shami oversaw the packing of Farouk Systems, Inc.’s donation, acknowledging their mutual commitment to helping communities across America in times of need. Donations will continue until the area recovers.

“Together we can make it a much better world,” Dr. Shami said.

Dr. Farouk Shami Receives COVID-19 Heroes Humanitarian Award

Dr. Farouk Shami Receives COVID-19 Heroes Humanitarian Award

Houston, TX – Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., was recently honored with a COVID-19 Heroes Humanitarian Award from the Latino Learning Center, a non-profit organization that recognized leaders, business executives, and government officials for its philanthropic work in Houston during the pandemic.

“Our company takes great pride in helping fellow Americans during times of need,” said Dr. Shami, who served as chair of the event held at Hotel ZaZa. “Farouk Systems is pleased to be honored by the Latino Learning Center for its efforts.”

Dr. Shami was among the honorees for suppling Americans with products to protect themselves against the virus, which included hand sanitizer and a full line of anti-bacterial products with organic aloe vera for hands, body, and hair. He then donated $17.5 million dollars-worth of products to cities, first responders, medical personnel, homeless shelters, schools, food banks, among others throughout the pandemic.

“In the most diverse community in America, we are bonded by a shared industrious spirit and a pragmatic optimism to get through challenges together,” said Harris County Judge Lina Hidalgo. “Grateful to the Latino Learning Center for the opportunity to recognize some of the heroes who are working to save lives during this pandemic.”

At the luncheon, Dr. Shami highlighted the importance of compassion and commitment to social responsibility.

“Giving back to the community isn’t a one-time event; true service extends well beyond a single disaster,” said Dr. Shami. “It’s truly part of our passion.”

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. It manufactures high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems, Inc. was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Ethics”. Farouk Systems, Inc. distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.

Farouk Systems Mourns the Loss of John McCall, a Dear Friend and Business Partner

Farouk Systems Mourns the Loss of John McCall, a Dear Friend and Business Partner

John-McCall

Houston, TX – Dr. Farouk Shami and Farouk Systems, Inc. are saddened to announce the passing of John McCall. John and Farouk shared a deep friendship and highly respected business partnership for over 40 years. Together, these two innovative businessmen worked tirelessly to grow the company’s brands SunGlitz, BioSilk, and CHI while always putting the hairdresser, the environment, and education at the forefront.

John McCall will be remembered as a highly renowned industry leader, entrepreneur, philanthropist, mentor, and friend. He began his career in the beauty industry as a child in his mother’s hair salon and then went on to own and operate Armstrong McCall, one of the largest and most successful professional distributorships in the United States. John’s keen insight into what hairdressers and salons needed garnered him the reputation for knowing which brands would be successful in salons. In addition, he offered the finest education at his distributor shows and through in-salon training that helped hairdressers grow their businesses and careers.

Dr. Farouk Shami says, “I would like the beauty industry to know how much John McCall meant to everyone and what he contributed to our beloved beauty industry. His efforts to improve and better salons and hairdressers were tireless. His legacy will continue through his loving family, countless friends, and the industry leaders he mentored. We are committed to keeping his memory alive. He was not just a friend and business partner, and he was my best friend and a true brother to me. We extend our condolences, prayers and blessings to his family, friends and business partners and all who loved John.  He will be greatly missed.”