Farouk Systems, Inc. Glistens at Gina’s Glam Jam 

Farouk Systems, Inc. Glistens at Gina’s Glam Jam 

Farouk Systems, Inc. descended upon Gina’s Glam Jam 2024 like a whirlwind, captivating the hair care world with its unparalleled artistry and innovation.

From June 30th to July 2nd, the prestigious Venetian Resort in Las Vegas pulsed with electrifying energy as hair enthusiasts and industry insiders converged to observe the mesmerizing spectacle orchestrated at the Farouk Systems booth. From networking to educational performances, Gina’s Glam Jam provided the perfect space for Farouk Systems to showcase its forward-looking state-of-the-art education and innovation. 

Leading Lights in the Hair World

Leading the charge was hair superstar Mego Ayvazian, who took center stage and dazzled the audience with his unparalleled skills and talent – a testament to his prestigious standing in the hair industry. Ayvazian’s spellbinding performances left attendees breathless, igniting a spark of inspiration in the next generation of hair stylists. 

Industry leaders showcased their expertise with pioneering products including CHI Color Express, the CHI Royal Treatment line, and the groundbreaking LG CHI Color Master Factory. These innovations, alongside other premium CHI offerings, demonstrated the brand’s commitment to professional excellence. The event reached its pinnacle when Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc., took center stage to unveil the Rogue de CHI Collection during an exclusive Lifestyle Professional Session.

Commitment to Excellence

Farouk Systems, Inc. is relentless in its pursuit of innovation, continuously pushing the limitations to deliver exceptional experiences to its valued clientele. Through tireless research and development, the company explores uncharted territories, unveiling groundbreaking formulations, technological wizardry, and sustainable solutions that redefine the industry’s landscape, which was apparent at Gina’s Glam Jam.

With a relentless commitment to excellence and a sharp eye for emerging trends, Farouk Systems, Inc. remains dedicated to its mission of delivering transformative hair care experiences that transcend expectations. This determined dedication solidifies their trailblazer’s position, propelling the industry forward with each bold stride into the future. After decades in the business, Farouk Systems has proven that it is here to stay, setting the bar for excellence in the hair care industry. 

See Show Highlights

What happens in Vegas, doesn’t always stay in Vegas. Check out our show highlights below.

City of Hope Unveils the Farouk Shami Positive Image Center

City of Hope Unveils the Farouk Shami Positive Image Center

Duarte, CA – June 20, 2024 – City of Hope®, one of the largest cancer research and treatment organizations in the United States, proudly unveiled the Farouk Shami Positive Image Center, a tribute to the generosity and dedication of Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc. The highly anticipated event took place at City of Hope in Duarte, CA.

Dr. Farouk Shami, a renowned philanthropist and influential figure in the beauty industry, has been a steadfast supporter of City of Hope. In 2023, leaders from the National Beauty Industry (NBI) gathered to celebrate Dr. Shami as the Spirit of Life® honoree at City of Hope’s Spirit of Life Celebration. The Spirit of Life Award is given to individuals in business, entertainment, science, and philanthropy who help bring about change that improves the lives of others. It is the highest honor awarded by City of Hope. Through his tireless fundraising efforts, he has helped raise over $1 million and donated CHI Power Plus products to City of Hope. In recognition of his invaluable contributions, the Farouk Shami Positive Image Center has been named in his honor.

Upon arrival to the unveiling ceremony, Dr. Shami was warmly greeted by City of Hope members holding signs that read “Thank You, Dr. Shami” and “We love the CHI man,” expressing their heartfelt gratitude for his unwavering support. The emotional reception set a touching tone for the day’s events.

Adding to this, City of Hope also surprised Dr. Shami with two other locations where his name will be proudly displayed, one including the beauty garden where his name sits near his longtime beauty industry business partner, philanthropist, and late friend John McCall.

Following the unveiling, a celebratory luncheon was held at City of Hope’s Visitor Center. Dr. Shami shared his thoughts and gratitude. “It’s a great honor,” Dr. Shami remarked. “We will continue to support City of Hope. We share a [common mission]: to serve humanity. That’s where we meet; you provide the care, and we bring the beauty. Together, we will cure the world.”

The Farouk Shami Positive Image Center will offer essential services and CHI Power Plus products to promote hair growth following chemotherapy treatment. The center aims to help patients maintain a positive self-image during and after treatment by providing beauty and wellness consultations.

“We are deeply grateful for Dr. Shami’s support and are honored to name the Positive Image Center after him,” said Kris Davidson, associate vice president of individual giving at City of Hope. “His contributions have made a profound impact on the lives of those we serve.”

The event marked a significant milestone for Farouk Systems, Inc., and it underscored the enduring impact of philanthropy in advancing cancer research and patient care. The Farouk Shami Positive Image Center stands as a testament to what can be achieved through generosity and compassion, inspiring hope, and resilience in all who enter its doors.

Farouk Systems, Inc. Makes a Grand Entrance at IBS Las Vegas 2024

Farouk Systems, Inc. Makes a Grand Entrance at IBS Las Vegas 2024

The entertainment capital of the world was sizzling last weekend as the International Beauty Show Las Vegas rolled out the red carpet for industry innovators and glamour gurus from around the globe. From June 22nd to June 24th thousands of attendees eagerly awaited the next big thing in hair and beauty, looking to be a part of the magic and elevate their craft with game-changing techniques. As one of the largest and most prestigious beauty events, IBS Las Vegas provided the perfect stage for trailblazers like Farouk Systems, Inc. to unveil their latest products.

Star-Studded Lineup

Farouk Systems’ acclaimed educators including McKenzie Lehmann, Rocky Vitelli, Bradley Tuggle, Josh Bernard, and, Mikey Teeze dazzled the crowds with live demonstrations and education sessions igniting the passion for hair care. The industry pros showcased ingenious inventions from revolutionary wet line formulas to innovative styling tools.

The star products during the performances were the CHI Lava professional styling tools, including blow dryers, curling irons, and straighteners. What sets the CHI Lava line apart is its innovative blend of volcanic lava and CHI ceramic technology, delivering smooth, sleek results without damaging hair from excessive heat.

Another groundbreaking launch featured was the CHI 10 Minute Color Express – a fast, clean, and natural hair color line. Available in 20 shades, it provides full gray coverage in just 10 minutes, revolutionizing the traditional hair coloring process with its speedy yet effective formula.

Innovation is King

In the vibrant and fast-paced world of beauty, innovation is king – and Farouk Systems served as a glittering testament to the industry’s tireless pursuit of excellence and boundary-pushing creativity.

For Farouk Systems IBS Las Vegas was a chance to shape trends, inspire professionals, and raise the bar for hair artistry worldwide. After this weekend, you can truly say there wasn’t a dull moment at the Farouk System’s booth and the lights of Vegas shine as bright as our future.

Farouk Systems, Inc. Announces Cancun Conference 2024 at Moon Palace Golf & Resort Spa

Farouk Systems, Inc. Announces Cancun Conference 2024 at Moon Palace Golf & Resort Spa

Join Farouk Systems at Our Cancun Conference for 4 Fabulous Days of Hairdresser Education

Houston, TX – Farouk Systems, Inc. is excited to announce its upcoming Cancun Conference 2024: Innovation, Education, & Lots of Fun! Taking place from September 27th to 30th, 2024, at the Moon Palace Golf & Resort Spa in Mexico, this premier event promises to be an inspiring fusion of education and creativity. Whether you are a loyal salon partner or new to the FSI brand, registration is open to all professional hairdressers via https://education.chi.com/event/cancun-2024/.

Industry Icons

Join industry icons Mego Ayvazian, Anna Cantu, Rocky Vitelli, McKenzie Lehmann, and Bradley Tuggle for dynamic performances, exclusive workshops, and trendsetting looks that will inspire. Special guest Jorge X, an internationally acclaimed artist from X-presion Creativos, will also showcase his award-winning talents with a main stage performance and Out of The Box Trompe L’oeil Look.

Cancun Conference 2024 Innovative Classes and Workshops

Attendees can dive into a variety of engaging classes and workshops designed to hone their craft, including:

  • Shear Brilliance: Trendsetting Cut & Color
  • Crowned Creations: Styling Splendor with Royal Treatment
  • Discovery Hub: Interactive Learning Center
  • Creative Canvas: Art & Science of Color
  • Regal Revelations: Styling Artistry with Royal Treatment

Professional Expertise and Entertainment

This year’s gathering promises to elevate professional expertise and renew hairdressers’ passion for beauty. Whether professionals are looking to expand their knowledge or connect with peers, the Farouk Systems, Inc. Cancun Conference 2024: Innovation, Education, & Lots of Fun offers an unparalleled opportunity for inspiration, education, and professional growth. Plus, attendees can expect even more surprises with entertainment throughout the event.

Join Us

Farouk Systems, Inc. invites beauty professionals to elevate their craft, connect with peers, and immerse themselves in the art of hairdressing. For more information and to register, please visit https://education.chi.com/event/cancun-2024/.

Farouk Systems Leads Innovation at Premiere Orlando 2024

Farouk Systems Leads Innovation at Premiere Orlando 2024

In typical fashion, Farouk Systems, Inc. stole the show at Premiere Orlando 2024, proving once again why it’s one of the most prestigious and highly anticipated hair care brands in the industry.

From the moment the show floor opened on June 2nd-3rd, electrifying energy filled the Orlando/Orange County Convention Center as hair enthusiasts and industry professionals gathered at the Farouk Systems, Inc. booth to witness the latest trends, techniques, and jaw-dropping artistry from some of the most talented hairstylists in the world.

World-Class Artists

With a lineup featuring established icons, this year’s showcase raised the bar higher than ever before, leaving attendees in awe and inspiring the next industry trendsetters. The stellar lineup of world-class artists included Mego Ayvazian, Bradley Tuggle, Anna Cantu, and Rocky Vitelli. As always, their work was of the highest caliber, capturing the audience’s attention with informative performances.

The artists showcased cutting-edge products such as the LG CHI Color Master Factory, CHI Lava tools, the 10-minute ammonia-free CHI Color Express, and the Royal Treatment line among other must-have products for salons and beauty professionals.

The Artistic Realm of CHI Hair Care

Farouk Systems, Inc. is persistent in its commitment to leveraging innovation as a driving force for delivering exceptional products and experiences to its valued customers. By seamlessly integrating cutting-edge discoveries, we aim to redefine the industry benchmarks.

Our investments in pioneering research and development initiatives position us at the forefront of exploring groundbreaking formulations, technological breakthroughs, and sustainable practices that have the potential to revolutionize the industry.

With a commitment to excellence and leading emerging trends, Farouk Systems, Inc. remains dedicated to its mission to deliver transformative haircare experiences that consistently surpass expectations, solidifying its position as a leader in driving innovation within the industry.

See Premiere Orlando 2024 Show Highlights

Missed out on Premiere Orlando 2024? Check out the show-stopping highlights below!

How to Become a Hair Color “Swiftie”

How to Become a Hair Color “Swiftie”

Your color services can be accomplished more swiftly than ever—think 10-minute processing—with the new CHI Color Express non-ammonia permanent hair color. 

We’re not talking about you-know-who here, we’re talking about a new way to speed up your hair color services and increase the number of clients you can do in a day. With CHI Color Express non-ammonia permanent hair color, you can apply and process color so SWIFTLY, you’ll be able to fit more clients and still leave work in time to pick up your kids after school. “I have doubled my current clients,” says CHI Artist McKenzie Lehmann, @mckenzielehmann. “I’m making considerably more money, but even better, the extra time I get at home with my family is priceless!”

Seeing is believing. Watch how a complete grey retouch is accomplished in just a few minutes, leaving hair looking shiny and fresh.


Up until now, processing time has been the bitter pill that stylists and clients have had to swallow. There was no way around it, with long processing times leading to too much non-productive downtime for pros. Processing time can also be a deterrent for clients who simply don’t have the time or desire to sit in the salon.

Watch this men’s grey blending how-to—just five minutes to achieve a natural look.

With CHI Color Express, you can process a root touch-up or grey blending in just 10 minutes, and a men’s grey blending in just 5 minutes. The new hair color is a concentrated blend with exceptional penetrability, resulting in processing that’s fast yet gentle. And the list of CHI Color Express services doesn’t stop there. Stylists are using it for root melting, root smudging, short hair, and for quick, last-minute add-ons. “One of the most exciting  things that is happening in my business,” says Lehmann, “is I’m able to accommodate clients during the day—say over a lunch break—who weren’t able to take the time out from their busy schedules to spend an hour or more in the salon while their color processed.”

Although CHI Color Express processes swiftly, it doesn’t skimp on good-for-the-hair ingredients.


In addition to the fact that CHI Color Express works so quickly, pros can be confident that it will take good care of their clients’ hair. The creamy, ammonia-free formula protects sensitive scalps, contains antioxidants to help prevent color fading, adds intense moisturizing and conditioning to hair and seals the cuticle to minimize damage and breakage. According to Lehmann, you’ll see vibrant color and shine, massive light reflection and high levels of depth and dimension.

Like all CHI hair color formulas, CHI Color Express features a carefully curated lineup of hair-coddling ingredients, including:

  • Hyaluronic Acid, a popular skin care ingredient that provides massive infusions of hydration. Its water-retaining capacity enables it to form a thin film on the hair, preventing moisture loss and ensuring optimal hydration for both the hair and scalp, resulting in radiant and smooth hair.
  • Aloe Vera, widely known as nature’s natural moisturizing agent. It’s rich in essential nutrients, amino acids and vitamins, offering excellent conditioning properties and protection while providing moisture to dry and sensitive scalps.
  • Silk Protein, a foundational ingredient of all CHI formulas, strengthens, moisturizes, adds shine, and protects the hair. Silk contains 17 out of the 19 amino acids found in human hair, making it one of the strongest fibers in the world, capable of bonding with and repairing hair from the inside out.
CHI Color Express comes in 20 shades, covers grey completely and is ideal for root retouches, root smudges, men’s grey blending and more.


CHI Color Express comes in 20 rich shades and offers full grey coverage. “It’s the best grey coverage color I have ever used,” declares Lehmann. (If hair is extremely resistant, you may want to increase the processing time to 15 minutes.)

“I also use it for my root shadows and for toning,” she adds. “I love, love, love the 7A in this range–it’s a perfect cool, light brown that works beautifully with my Bronze Blondes. You can also mix the Express Color with shades in the standard series of CHI hair color, which really expands the color options in your palette. Best of all, you can just set the timer for 10 minutes and walk away. You don’t have to stress or worry because when your timer goes off, the color is processed and looks exactly the way you expect it to look!” 

CHI Color Express is available at Pro CHI, Cosmoprof, and Armstrong McCall.

Credit: Modern Salon Magazine