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Exonda and Farouk Systems Push Ahead with Global Growth and New Management

Exonda and Farouk Systems Push Ahead with Global Growth and New Management

Farouk Systems, Inc., a Houston-based company known for its state-of-the-art professional hair care products, diversified its global operations last year by partnering with Exonda Salon Tools GmbH, a leading international supplier of high-quality hairdressing tools that are “Made in Germany”.

Now Exonda Salon Tools GmbH, creators of the Red Deer by CHI Barber Clipper No. 1, has announced a change in management to ensure continuity and position the company for its next chapter of growth and development.

Dirk Aschenbach, a deputy General Manager who brings 20+ years of experience at Exonda Salon Tools GmbH, will continue to oversee the company’s finance, production and supply chain management. However, Swen Heimeroth, who was responsible for new products and business development in North America, will now drive sales, marketing as well as focus on product quality and engineering. Heimeroth has a proven track record of international leadership, management experience and success.

With Exonda Salon Tools GmbH’s high-quality electrical appliances for hairdressers and its cultivated partnership with Farouk Systems, Inc. to pave the way for future international growth, both companies look to further strengthen their position in the beauty industry through technology and innovation.

Red Deer by CHI Barber Clipper No. 1

We are the constant in the barbershop, makers of hair care and tools that are both wild and precise. The haircare is inspired by barbershop traditions and formulations updated for today’s man and Made in the USA.

  • 360° rotating cable joint for maximum freedom of movement without tangling.
  • Lightweight, handy, and low vibration for comfortable operation over long periods, gentle on joints, muscles and tendons.
  • The blade head can be changed and easily cleaned in just 5 seconds, thanks to the quick-release blade head.
  • The length taper lever can be alternately mounted for both left and right-handers with just one screw.
CHI Footwear and Farouk Systems, Inc. Launch World’s Toughest Shoes Made with Graphene

CHI Footwear and Farouk Systems, Inc. Launch World’s Toughest Shoes Made with Graphene

A Houston-based brand known as CHI Footwear has teamed up with Farouk Systems, Inc., a haircare giant lauded for innovation, to launch a cutting-edge shoe collection made with graphene – a revolutionary material considered to be the strongest in the world.

Graphene is a razor-thin honeycomb sheet of carbon atoms that is 200 times stronger than steel, but extremely lightweight. The new 15-piece CHI Footwear collection — available in women’s and men’s sizes — incorporates this wonder material, which makes the shoes 50 percent stronger, more flexible and harder wearing than your average pair of casual wear sneakers.

Crafted from heel-to-toe with other carefully selected materials like phantom microfiber, cow leather, premium foam, cowhide, graphene antibacterial fabric, and elastic rubber, the CHI Footwear shoe series is at the forefront of design, technology and overall comfort.

“Choosing fine materials was key to bringing quality and comfort to our customers,” said Joan Orozco, CHI Footwear Co-Founder and Executive Brand Designer.

Since feet and shoes are particularly at risk of germ exposure through contact with dirty or contaminated surfaces, the CHI Footwear brand took action, as the world grappled with the COVID-19 pandemic, by doubling down on design and health features to help mitigate the virus’ impact.

“Given the rapidly evolving coronavirus crisis, […] we learned we could start making changes by protecting our feet,” said Cindy Orozco, CHI Footwear Sales Director. “[…] We focused on the health and safety of our customers during this uncertain time.”

Inspired by the Eye of Horus, an ancient Egyptian symbol that has its roots in healing and protection, CHI Footwear implemented the latest technology to ensure that consumers did not need to compromise on style or safety. Through intensive research, a variety of prototypes and testing, the brand developed a next-gen shoe design that protects consumers from a host of foot problems including bacteria, poor circulation, sweat, odor and foot fatigue. Take a look at all the features below.

Designed with highly premium materials for extended durability.

Features antibacterial properties to ensure that feet stay fresh.

Provides a wider range of movement while on-the-go.

Offers superior breathability to give feet much needed ventilation.

Incorporates an active temperature control system when commuting.

Wards off pesky odors for dry and stench-free feet.

CHI Footwear and Farouk Systems, Inc. share common interests in innovation and technology. By combining knowledge and technical know-how, the companies look to revolutionize the footwear market.

“Product innovation is a priority and driving force,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. and CHI Footwear. “We believe these cutting-edge shoes will have an impact in the footwear industry.”

The CHI Footwear collection with graphene, which comes in a variety of attractive color combinations, is available to order on www.chifootwear.com, and on Amazon.

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Farouk Systems Hosts A CHI Virtual Hair Show

Farouk Systems Hosts A CHI Virtual Hair Show

Farouk Systems, Inc. is excited to announce its first CHI Virtual Hair Show, an online experience so beauty industry professionals can safely attend and enjoy the latest trends, techniques and more of what they adore from in-person shows featuring Farouk Systems, Inc.’s tools and wet-line products.

“We were looking for a way to safely connect with the hairdresser community amid the COVID-19 pandemic,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “Our goal is to support hairdressers by providing an innovative virtual experience that inspires as well as educates.”

At 11 a.m. CST, on October 26th, 2020, virtual attendees will have the opportunity to learn about balayage, color blocking and styling techniques using the latest CHI Lava tools and popular wet-line products. A demonstration on how to achieve a healthy “silk press”, a thermal straightening technique for naturally textured hair, will also be included as part of the event.

Just like an in-person show, presentations will feature some of Farouk Systems, Inc.’s most talented artists and educators including Anna Cantu, Bradley Tuggle, Coneic Parker, Rob Diaz, Rodrick Brown and McKenzie Lehmann.

Featured artists will showcase their expertise with bold colors using CHI Chromashine, CHI Shines Shades and the CHI BOND + Lightening System. Fashion-forward cutting techniques will also take center stage using the Red Deer by CHI Barber Clipper No. 1 and the new CHI Man grooming line.

“This will be an amazing virtual event,” said Dr. Shami. “We look forward to connecting digitally to create a space for hairdressers to grow their skillset with the latest in CHI Haircare tools and styling aids.”

 Join Farouk Systems, Inc. for the ultimate digital experience online. If you would like to attend the CHI Virtual Hair Show, you can watch it at shows.chi.com.

Products:

CHI Natural Gardens Receives Organic Certification

CHI Natural Gardens Receives Organic Certification

Houston, TX – Farouk Systems, Inc. (FSI) is excited to announce that the Texas Department of Agriculture certified the company’s CHI Natural Gardens as Organic for aloe vera effective September 16, 2020. Dr. Farouk Shami, Founder and Chairman of FSI, and a team of experts spent years cultivating and preparing the land to grow organic ingredients for his haircare and beauty brands.

The organic aloe vera is used as an ingredient for the company’s newly formed Health + Beauty Division, which is dedicated to providing products for sanitizing and preventing the spread of harmful viruses and germs.

The aloe is currently found in many CHI and BioSilk antibacterial hand sanitizers, lotions, soaps and in CHI’s Aloe Vera with Agave Nectar Haircare Line which was developed for consumers with natural curls and texture. This 7-piece collection provides solutions to enhance definition, moisturize hair, and maintain frizz for smoother styling.

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Dr. Farouk Shami, the Founder and Chairman of Farouk Systems, Inc., has spent years cultivating natural and organic ingredients including Aloe Vera

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About Farouk Systems: Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Innovation”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide.

Farouk Systems Continues Work in Hurricane Laura Disaster Area

Farouk Systems Continues Work in Hurricane Laura Disaster Area

In times of desperate need, Farouk Systems, Inc. has been at the forefront of disaster and humanitarian relief efforts. Most recently, the haircare giant answered the call for help in Port Arthur, Texas by handing out $1 million worth of Biosilk Moisturizing Hand Sanitizer and CHI Haircare products to aid victims of Hurricane Laura.

The charitable donation is part of a $4 million pledge to help residents in Texas and Louisiana recover from the widespread damage caused when Hurricane Laura slammed into the Gulf Coast over two weeks ago.

“Farouk Systems is committed to helping those in need,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “Whenever there is a hurricane in the United States, we will always be there to help.”

The products were distributed at the local Civic Center. The City of Port Arthur Mayor Thurman Bill Bartie expressed his gratitude to Farouk Systems, Inc. for responding to the needs of the community.

“It is a blessing and an honor that [Dr. Farouk Shami] would come will all of this product,” said City of Port Arthur Mayor Thurman Bill Bartie. “Right now, anything helps us in this community, and we will be forever grateful.”

The act of giving back is the heart of Farouk Systems, Inc., and has always been a part of the company’s DNA.

“I feel it’s the duty of every company to help others in time of disaster and in time of need,” said Dr. Farouk Shami.

This year alone the company has contributed over $1 million worth of Biosilk Moisturizing Hand Sanitizer and CHI Natural Gardens Moisturizing Hand Sanitizer to the cities of Lake Charles in Louisiana as well as Houston, Tomball, and Fort Bend County in Texas. The impact of the COVID-19 pandemic also spurred Farouk Systems, Inc. to gift hundreds of products to healthcare and frontline workers across the United States.

Farouk Systems, Inc. Donates $1 Million Worth of Products for Hurricane Laura Relief Pledge

Farouk Systems, Inc. Donates $1 Million Worth of Products for Hurricane Laura Relief Pledge

Farouk Systems, Inc. (FSI), the creators of CHI and Biosilk, announced that it will donate and distribute $1 million in Biosilk Moisturizing Hand Sanitizer and CHI Haircare to the City of Port Arthur on September 12th as part of the $4 million donation they announced last week to support relief efforts after the devastation that Hurricane Laura left behind.

“Our hearts and prayers go out to everyone affected by Hurricane Laura,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “We are committed to helping our fellow Texans in Port Arthur this Saturday and look forward to announcing a date to help those affected in Beaumont.”

The charitable donation of health and beauty products and hand sanitizers from the Houston-based haircare company will help the City of Port Arthur Mayor Thurman Bill Bartie and his office respond to the needs of their community and help keep residents safe in the most impacted areas. Products will be distributed on Saturday, September 12th, between noon and 3:00 p.m. in the parking lot of the Civic Center, which is located at 3401 Cultural Center Drive, Port Arthur, TX 77642.

Farouk Systems, Inc. has contributed well over $1 million worth of Biosilk Moisturizing Hand Sanitizer and CHI Natural Gardens Moisturizing Hand Sanitizer to the cities of Houston, Tomball, and Fort Bend County. Hundreds of haircare items and hand sanitizers have also been gifted to healthcare workers across the United States in the wake of the global COVID-19 pandemic.