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Farouk Systems Hosts Colorists for a Digital Color Experience

Farouk Systems Hosts Colorists for a Digital Color Experience

Farouk Systems, Inc. invited 28 of the beauty industry’s best and brightest colorists, salon owners, and hairdressers to its Houston headquarters, for a hands-on digital color education experience with the LG CHI Color Master Factory, a revolutionary digital hair color formulator taking the world by storm.

The artists in attendance, chosen for their creativity and expertise as colorists, included (in alphabetical order): Oscarluis Alcala, Shelby Aldstadt, Sarah Ann, Morgan Barack, Taylor Carter,  Adriane Clemens, Andrew Collett, Eric Coyle, Danielle Ferguson, Gerilyn Ghaisarzadeh, Ashley Hensel, Jackie Hovorka, Ashley Paige, Lara Kadehjian, Amber Kay, Michael Martinez, Jerry Monjes, Audrey Moreland, Alyssa Morrison, Niki Nguyen, Julian Normand, Siiri Parks, Lynda Petterson, Sarah Sievers, Alisha Swanson, Joie Wallace, Tianna Wyant, and Jordan Yanatos.

The talented guests were given an exclusive tour of the haircare giant’s facilities where they learned about the company’s tools and wet-line products before being greeted by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami.

“We are so happy to have all of you here so we can help all hairdressers become the best colorists they can be,” said Dr. Shami.

Artists were able to see first-hand how the CHI BOND + Lightening System is created. The formula of the low pH system, which includes CHI Bleach & Shine and CHI Bond & Seal, was mixed live for onlookers to see exactly what ingredients make up this 98 percent natural product.

Farouk Systems, Inc. Creative Artistic Director, Mego Ayvazian, then taught a CHI BOND + Lightening masterclass to explain how the Hemp Oil and Aloe Vera ingredients help strengthen the hair while lifting 9+ levels without sacrificing its integrity.

“I’m really impressed with the CHI Bleach & Shine and CHI Bond & Seal,” said Lara Kadehjian, a California-based celebrity hairstylist and salon owner known under the moniker Lara C. Kay. “It lifts so beautifully and leaves the hair so healthy. It makes me feel confident that I’m giving my clients the best treatments available.”

Cognizant of the increasingly important part online content creation plays in the success of hairdressers, Farouk Systems, Inc. International Creative Team Artists Wesley Palmer and McKenzie Lehmann led a crash course in content creation. They invited the fellow guests to also share their tips and tricks for creating social media content, gaining followers, or going viral on their respective accounts.

Farouk Systems, Inc. President of Professional, Lisa Marie Garcia, also enticed invitees with product launches, including the CHI Royal Treatment wet-line and CHI LAVA line of tools. Plus, Farouk Systems, Inc. Director of Training, Joshua Bernard, and Farouk Systems, Inc. Creative Artistic Director, Mego Ayvazian, guided artists as they formulated, dispensed, and tracked color usage down to the exact ounce with a few clicks of the LG CHI Color Master Factory.

“Ever since I got an LG CHI Color Master Factory in my salon, it’s been life-changing,” said renowned color specialist Audrey Moreland. “With the LG CHI Color Master Factory, the possibilities really are unlimited.”

For more information about how to get the revolutionary LG CHI Color Master Factory in your salon, visit colormaster.chi.com.

Stylist Picks: 6 Products CHI Creative Director Mego Ayvazian Can’t Live Without

Stylist Picks: 6 Products CHI Creative Director Mego Ayvazian Can’t Live Without

As a company founded by a hairstylist to help meet the needs of hairstylists and their clients all over the world, Farouk Systems, Inc. looks to hairstylists even today to aid in the creation of its new tools and products. One of the accomplished hairstylists who lends his voice to the creative team at Farouk Systems, Inc. is renowned hairstylist and Creative Director, Mego Ayvazian. Ayvazian is internationally known for his color work, updos and more, and can be seen onstage at the various beauty shows that Farouk Systems, Inc. attends each year, demonstrating new innovations, including the LG CHI Color Master Factory and the CHI Bond + Lightening System. We asked Ayvazian about the products he thinks every stylist (professional or casual) shouldn’t be without. Check out his picks below!

Mego’s Top 3 Tools

1. CHI Lava Pro Hair Dryer

“I love the CHI Pro Lava Hairdryer for a lot of reasons. The shape is unique, the heat is extremely consistent, and the power of the air helps reduce the drying time and makes it easy to blowdry. When you’re done, the hair looks much healthier and shinier. It also has a self-cleaning system, is very low noise and is light in your hand for easy styling.”

2. CHI LAVA 4d Hairstyling Iron

“The CHI Lava 4d Hairstyling Iron is amazing, whether you’re straightening, curling or waving the hair. What makes the 4d Hairstyling Iron special is the lava coated 2 additional plates on the outer shell which balances the heat in the hair. Also, it uses the power of the ceramic and lava minerals to let you create smooth and shiny hair in one pass.”

3. CHI LAVA Curl Shot

“The CHI Lava Curl Shot is a beautiful design. It’s really easy to hold and work with and makes powerful and balanced heat so you can create amazing curls that are shiny and brilliant. The extra cool shot button sets the curls so they last all day.”

Mego’s Top 3 Wet Line Products

1. CHI 44 Iron Guard

CHI 44 Iron Guard: the best hair protectant product in the world. As a professional my advice to every hairdresser or consumer is to use this product to keep their hair or their clients’ hair healthier and shinier every time you use heat.”

2. BioSilk Original Silk Therapy

BioSilk Original Silk Therapy is the best live in hair reconstructing and repairing treatment I’ve seen. It provides the ultimate shine, seals the damaged ends and makes hair healthier and smoother.”

3. CHI Bond and Seal (part of the CHI Bond + Lightening System)

CHI Bond and Seal is a new, natural bonding system that protects the hair from harsh chemicals and reconnects broken hair cuticles for healthier, shinier hair that’s in better condition when you finish styling than it was when you began.”

Wes Palmer’s 4- Foil Money Piece Technique Using the LG CHI Color Master Factory

Wes Palmer’s 4- Foil Money Piece Technique Using the LG CHI Color Master Factory

If there is a style that has come to represent the 2020s, it is undoubtedly the money piece. This face-highlighting, nearly universally flattering style has become ubiquitous in salons over the past few seasons and shows no sign of fading away as Fall approaches. Farouk Systems, Inc. Brand Ambassador Wesley Palmer has his own signature technique for creating simplified, naturally-blended money pieces using a secret weapon to save money and time: The LG CHI Color Master Factory, a digital color customization lab that is revolutionizing salons worldwide.

“The LG CHI Color Master Factory is the most important product at my color bar,” Palmer stated, and with over 30,000 color combinations dispensed in under two minutes with a 30% reduction in salon waste, it’s clear how the LG CHI Color Master Factory is quickly becoming a dream machine for any colorist.

The LG CHI Color Master Factory uses waste-eliminating, easy-to-install color canisters and is controlled using an app, allowing stylists to easily formulate their clients’ color from their phones, as Palmer illustrates in the video. It also includes a tablet which allows stylists to preview color on their clients in Simulation Mode before they begin color formulation. The LG CHI Color Master Factory stores each client’s color profile, including their previous formulas, by both the client’s name and the stylist’s name, saving time and making having to mentally catalogue each client’s formulas a thing of the past.

In this video, Palmer uses the LG CHI Color Master Factory and the CHI Bond + Lightening System to blend the perfect shade for his client’s money piece.

“If you don’t have this, you need to,” said Palmer. “It’s an absolute game-changer and my new favorite bleach.”

The CHI Bond + Lightening System is a two-part lightening system that protects and repairs hair as it lifts, often leaving clients’ hair healthier and stronger than it was pre-bleaching. The Bleach & Shine is a gentler, more natural bleach which works with the protectant spray, Bond & Seal, to lighten hair while maintaining and even mending the bonds in the hair—naturally.

Now let’s break down this versatile, time-saving technique.

Wes Palmer’s 4-Foil Technique for Quick and Easy Money Pieces

Step 1: Follow the hair’s natural fall when creating your sections.

“It helps it look more natural but also avoids any struggle when it comes to sectioning.”

Place a comb on the client’s scalp and notice where the curvature of the head begins. Everything in front of the curve can be included in the money piece.

Step 2: Alternate techniques for a style that is natural yet impactful

Using a four-foil placement on the sides and the top later, Palmer alternates his application to create a bright money piece that blends naturally and grows out without an obvious line.

Note: spray each section with CHI Bond & Seal to minimize damage to the ends and mend the bonds as the bleach lifts.

 

  • First Foil: Use the weaving method to avoid a harsh grow-out line. Gently brush out the client’s baby hairs and leave them out of the foil. Use a gentle hand when pressing the foils.
  • Second Foil:Begin with the section directly behind the first foil and apply your Bleach & Shine. This will be the brightest section, and the area that has the highest concentration of CHI Bleach & Shine.
  • Third Foil:Take another section of hair, but omit a small subsection from the bottom, leaving hair out between the second and third foil to create dimension.
  • Fourth Foil:Finish the subsection off by returning to the weaving method to blend the entire section together in a way that works naturally with the fall of the hair behind the money piece.

Step 3: Briefly tone

Apply your toner, leaving on only 3 to 5 minutes to avoid darkening the hair.

 

Step 4: Wash and style your client’s new money piece.

Before

After

Learn more about the LG CHI Color Master Factory at colormaster.chi.com!

Farouk Systems Hosts Successful International Distributors Meeting

Farouk Systems Hosts Successful International Distributors Meeting

Farouk Systems, Inc. hosted a successful international distributors event at its corporate headquarters in Houston, Texas. The event served as a space where distributors could connect, network, and learn more about the company’s extensive portfolio of brands, including CHI, Biosilk, CHI Footwear, and Beyond Glow Skincare by CHI. Morocco, Turkey, Finland, Latvia, Ukraine, Saudi Arabia, Slovakia, Norway, Romania, France, Moldova, the Netherlands, Belarus, Pakistan, New Zealand, Lebanon, Poland, Russia, Mexico, Lithuania, and Germany.

“We welcome you and offer a place for everyone here,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.

Attendees were greeted with guided tours of the Farouk Systems, Inc. production facilities. They were then wowed with a runway show of models boasting hair color created with the LG CHI Color Master Factory, a digital color lab that can create unlimited color formulations. Each of the models’ looks were carefully colored and styled by Farouk Systems, Inc. Creative Director Mego Ayvazian.

Dr. Shami along with other important company executives, including President of Professional Sales Lisa Marie Garcia, President of Retail Sales Farah Faulkner, and Vice President of Operations John Long, presented core business topics in marketing, sales, product development, and production. Discussions centered around growth potential, product launches, and many more exciting opportunities set to emerge.

“By bringing forward innovations coupled with in-depth education, Farouk Systems, Inc. is set to break boundaries with new launches, unique business opportunities, and partnerships geared for growth,” said Lisa Marie Garcia, President of Professional Sales.

Happenings

See more of the highlights from the event at the Farouk Systems, Inc. headquarters here.

Farouk Systems Presents Its Technicolor Collection

Farouk Systems Presents Its Technicolor Collection

Technology has always been integral part of improving our lives – from smart devices to artificial intelligence, technology is all-encompassing in our world. Now, Farouk Systems, Inc. is going even further; it’s leading the way by building its own beauty tech. Its groundbreaking LG CHI Color Master Factory – a digital color lab with the ability to create unlimited color formulations – is automating, personalizing, and digitizing color services in salons worldwide.

Farouk Systems, Inc. Creative Director Mego Ayvazian and Farouk Systems, Inc. Global Creative Artists McKenzie Lehmann, Wesley Palmer, and Joshua Bernard are unleashing their creativity by merging their artistry with science. By incorporating the LG CHI Color Master Factory into their art, they’ve created the Technicolor Collection by CHI Haircare. Dive into their color formulations created with the industry-first digital color lab that is re-imagining the whole salon experience.

Use the interactive slider below to see how we achieved these styles on our models. You can navigate through the models by using the arrows on either side of the section.

Brilliant Color Block

Two complimentary (or contrasting) shades are making a comeback – more specifically, color-blocked hair. The pairing of vibrant hues are a deliberate commitment to a statement look that is eye-catchingly beautiful. Save this LG CHI Color Master Factory formulation for your next inspired ‘do.

To recreate this style you will need these three formulations:

Formula 1: Equal parts CHI Chroma Paint Oh So Fuchsia and CHI Chroma Pain Pink Lightning 

Formula 2: Clear + 3 shots of Red Additive + 1 shot of Blue Additive with CHI Color Generator 10 Volume

Formula 3: Equal parts CHI Chroma Paint Mango Tango + CHI Chroma Paint Hello, Yellow

Here are the steps to recreate the style:

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants.

Step 2: Apply formula 1 from mid-shaft to ends. Once completed, apply to the root area to ensure an even lift.

Step 3: Process up to 50 minutes or until you reach your desired level.

Step 4: Rinse thoroughly and shampoo using CHI Infra Shampoo. Rinse and apply CHI Color Lock Treatment for 5 minutes. 

Step 5: Mist the hair with CHI Bond & Seal and rough dry.

Step 6: Apply formula 2 to the root area using a root smudge technique. 

Step 7: Apply formula 3 to the mid-shaft.

Step 8: Apply formula 4 from mid-shaft to ends. 

Step 9: Process for 30 minutes at room temperature. Rinse thoroughly until the water runs clear.

Step 10: Apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired with your favorite CHI products and tools.

Frosted Silver

There is a reason so many young women are choosing to experiment with shades of silver. It’s chic, sexy, edgy, and on-trend. This silvery grey color pairs well with soft waves to deliver an iced-out version of fantasy-inspired hair. Save this formula for your next appointment.

To recreate this style you will need these two formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 30 Volume 

Formula 2: 10s + 1 shot of 1n + Violet Additive + CHI Color Generator 10 Volume

Here are the steps to recreate the style:

Step 1: Mist hair with CHI Bond & Seal and section into 4 quadrants.

Step 2: Apply formula 1 a ¼ of an inch away from roots to ends.

Step 3:  After reaching a level 8, apply formula 1 to the roots. 

Step 4: Process at room temperature for up to 50 minutes or until you reach your desired level.

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 6: Towel dry and apply formula 2 to the lightened hair as a toner. Process for up to 20 minutes.

Step 7: Rinse thoroughly and apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired using your favorite CHI products and tools.

Shimmery Copper

Copper hair color and all its variations, including auburn, ginger, and red are taking over social media by storm. With fiery transformations on the rise, take note of this LG CHI Color Master Factory color formulation that is serving up tons of inspiration.

To recreate this style you will need these three formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 20 Volume on the “money piece”

Formula 2: 6c on roots + CHI Color Generator 10 Volume 

Formulas 3: 7c + 8c + Orange Additive + CHI Color Generator 10 Volume

Here are the steps to recreate the style:

Step 1: Mist hair with CHI Bond & Seal then section the “money piece” and apply formula 1.

Step 2: Apply formula 2 to the roots.

Step 3: Apply formula 3 to mid-shaft and ends. Once completed, apply to the root area to ensure even lifting.

Step 4: Process at room temperature up to 50 minutes or until a pale yellow is achieved. 

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo

Step 6: Tone the “money piece” with clear 1oz + 1 shot of Orange Additive + 1 shot of Red Additive + CHI Color Generator 10 Volume.

Step7: Rinse thoroughly and apply CHI Color Lock Treatment for 5 minutes. Rinse out again afterwards. 

Step 8: Rough dry hair and re-apply CHI Bond & Seal.

Step 9: Style as desired using your favorite CHI products and tools.

Liquid Opal

This softer, whimsical cousin of the unicorn trend is permeating the beauty scene. The iridescent mix of lavender and peachy pink on a pearly platinum base gives off a holographic look that resembles a precious gemstone. Get inspired with this LG CHI Color Master Factory formulation that evokes goddess.

To recreate this style you will need these four formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 30 Volume

Formula 2: Clear + Red Additive + CHI Color Generator 10 Volume 

Formula 3: Equal parts Clear + Violet Additive 

Formula 4: 11i + Violet Additive

Here are the steps to recreate the style:

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants. 

Step 2: Starting at the nape, apply formula 1 from roots to ends. 

Step 3: Process for up to 50 minutes at room temperature or until a level 10 has been achieved. 

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 6:  Towel dry hair and apply formula 4 to the roots. 

Step 7: Section the hair from ear to ear, and then apply formula 2 to the crown section on the from mid-shaft to ends.

Step 8: Apply formula 5 to the rest of the hair.

Step 9: Rinse thoroughly and apply CHI Color Illuminate Platinum Blonde Conditioner for 7 minutes. Rinse and style as desired with your favorite CHI products and tools.

Pearl Blonde

This creamy shade created with the LG CHI Color Master Factory strikes the perfect balance between brightness and believability. This color boasts buttery tones throughout, but the golden hue still gives a beautiful radiance that makes it a perfectly effortless look. Add voluminous curls for a Hollywood look that will turn heads.

To recreate this style you will need these three formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 20 Volume

Formula 2: CHI Bleach & Shine + CHI Color Generator 30 Volume 

Formula 3: Equal parts 11i +11w + CHI Color Generator 10 Volume

Here are the steps to recreate the style:

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants. 

Step 2: Starting at the nape, apply formula 1 in a back-to-back foiling technique from roots to ends. 

Step 3: In the front 2 quadrants, repeat back-to-back foiling technique with formula 2. 

Step 4: Process for up to 50 minutes at room temperature or until desired level has been achieved. 

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 6: Towel dry and apply formula 3 from roots to ends and process for up to 15 minutes. 

Step 7: Rinse thoroughly and apply CHI Color Illuminate Platinum Blonde Conditioner for 7 minutes. Rinse and style as desired with your favorite CHI products and tools. 

Rhodonite Gem

This rosy gemstone-inspired color is warm, rich, and oh-so-worth-it. With natural lighting, the warm flecks in each strand will flatter any complexion. So, if you want to subtly brighten up your hair and embrace this shade, this LG CHI Color Master Factory formula will get you there.

To recreate this style you will need these two formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 20 Volume 

Formula 2: CHI Chroma Paint Oh So Fuchsia

Here are the steps to recreate the style:

Step 1: Apply formula 1 from roots to ends. 

Step 2: Mist the crown with CHI Bond & Seal. Process for 30 minutes. 

Step 3: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 4: Apply formula 2 from mid shaft to ends. Process for up to 30 minutes at room temperature.

Step 5: Rinse and apply CHI Color Lock Treatment for 5 minutes. Style as desired with your favorite CHI products and tools.

Red Chrome

This season, a rich hue of ruby red is having a moment. This light-reflecting color naturally enhances the golden undertones in one’s complexion. Coupled with a feathered-out cut and blowout, this look gives the modern-twist to the iconic Farrah Fawcett hair.

To recreate this style you will need these three formulations:

Formula 1: CHI Bleach & Shine + CHI Color Generator 20 Volume 

Formula 2: CHI Chroma Paint Red Haute + CHI Chroma Paint Midnight Madness  

Formula 3: CHI Chroma Paint Red Haute

Here are the steps to recreate the style:

Step 1: Mist the hair with CHI Bond & Seal and section the hair into 4 quadrants. 

Step 2: Starting at the nape, apply formula 1 from roots to ends. 

Step 3: Process for up to 50 minutes at room temperature or until desired level has been achieved. 

Step 4: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 5: Towel dry the hair and apply formula 2 to the roots.

Step 6: Apply formula 3 from the mid shaft to ends and blend.  

Step 7: Process for 30 minutes. Rinse and apply CHI Color Lock Treatment for 5 minutes. Style as desired with your favorite CHI products and tools.

Farouk Systems, Inc. Amazed Industry Pros at the BTC Show in Orlando

Farouk Systems, Inc. Amazed Industry Pros at the BTC Show in Orlando

Farouk Systems, Inc. dazzled attendees at the BTC Show in Orlando last weekend with exhibitions of the LG CHI Color Master Factory and offerings from CHI, BioSilk, CHI Footwear and Beyond Glow Skincare by CHI. Thousands of industry professionals thronged at the Orlando World Center Marriott in Orlando, Florida to attend Make Believe: The BTC Show, and to celebrate the best in haircare innovations for the modern salon.

 “We are always happy to showcase the LG CHI Color Master Factory,” said Farouk Systems inc. founder and Chairman, Dr. Farouk Shami. “We are already seeing how it can revolutionize salons across the country.”

 This innovation-focused event is made for high-achieving salon professionals with their thumbs on the pulse of everything related to hair care. Truly a creative boot camp for stylists looking to better themselves professionally and push themselves creatively, the BTC Show proved to be a great venue to showcase innovations from all FSI brands. Attendees were thrilled by new offerings such as the CHI LAVA line of styling tools and the CHI Vibes line of all vegan wet line products and tools, the lusciously scented BioSilk Irresistible line, fatigue-fighting graphene sneakers from CHI Footwear and the Korean botanical-based skincare line Beyond Glow Skincare by CHI.

 CHI haircolor geniuses Mego Ayvazian, McKenzie Lehmann and Wesley Palmer also expressed their creativity through haircolor with the LG CHI Color Master Factory, making connections and helping to bring this revolutionary new machine to new audiences.

“The BTC Show in Orlando was a great way to end the show season,” said Dr. Shami. “We couldn’t have asked for a better event and a better experience with such talented and motivated artists.”

Want to see more from the BTC Show in Orlando? Check out our gallery here!