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Farouk Systems, Inc. is set to return to the sunshine state from August 13-16 to showcase the LG CHI Color Master Factory at Make Believe, the annual The Behind the Chair Show in Orlando.

“BTC Orlando is one of my favorite shows,” Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. said. “The sense of community there is great and everyone is focused on learning as much as they can so they can become the best hairdresser they can be.”

Make Believe, BTC Orlando, is an international beauty show known for its focus on fun, creativity and practicality. Geared toward commercial styles and salon improvement, BTC Orlando features look-and-learn sessions by top international brands, rockstar hairdresser and influencers, and the industry’s top manufacturer artists. It features brand-specific presentations, but also crowd-pleasing co-labs, in which top artists from different brands are chosen to work together on stage to create new looks slated to be marketable to salon owners worldwide.

The focus on creativity and collaboration makes BTC Orlando the perfect setting in which to showcase the LG CHI Color Master Factory, the groundbreaking digital color customization machine released by CHI and LG H&H in 2021 to worldwide acclaim. The LG CHI Color Master Factory makes hair color more accessible by offering limitless formulations for permanent, semi-permanent, and demi-permanent color at the touch of a button, all in under two minutes. This environmentally conscious machine cuts waste by 30 percent, automatically tracks colors dispensed for inventory purposes, and uses its scale and built-in sensors to precisely formulate any color the artist can dream up.

CHI superstar hairstylists Mego Ayvazian, McKenzie Lehmann and Wesley Palmer will be offering educational presentations throughout the event, showcasing their skills alongside exciting new offerings from CHI, BioSilk, Beyond Glow, and CHI Footwear as well as the LG CHI Color Master Factory.

 “I look forward to seeing what our artists and other artists are able to achieve with this revolutionary machine at BTC Orlando,” said Dr. Shami. “It’s always a wonderful opportunity for everyone who attends.”