This year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader.
Innovation That Stops Traffic
Crowds gathered to witness CHI’s game-changing tools in action—most notably the LAVA collection, known for its power, precision, and performance. But it was the LG CHI Color Master Factory that stole the spotlight, showing stylists how they can customize and create limitless color possibilities with just a few taps. The future of hair color? It’s here—and it’s CHI.
A Global Stage for Global Artists
CHI’s stage was the heartbeat of ABS, pulsing with energy as CHI Global Artists delivered unforgettable live demos. Each artist brought their own brand of brilliance, drawing crowds with every snip, style, and spray:
Anna Cantu brought her signature glam and high-shine styles, proving why she’s a fan favorite. She also showcased color mastery, pushing creative boundaries with the LG CHI Color Master Factory.
Travelle Baker and Laurrin Rockingham kept it fierce with bold cuts and next-level styling that had everyone talking.
Rocky Vitelli and Bradley Tuggle delivered runway-worthy looks with a refined edge and color that popped under the lights.
The Moment Everyone Was Watching
Whether you were front row or watching from across the show floor, it was impossible to miss CHI’s presence. From the dynamic energy on stage to the buzz around the booth, CHI didn’t just show up—they showed off.
ABS was just the beginning. If you weren’t watching before, you are now—because all eyes are on CHI.
