With the featured AR lens, users can try on a variety of hair color looks just as they can with the LG CHI Color Master Factory, a digitally controlled custom color machine that dispenses mixed hair color in under two minutes.

Farouk Systems, Inc. (FSI) Founder and Chairman, Dr. Farouk Shami, recently appeared as a guest on Volume Up! By The Tease, a popular podcast focused on hairstyling hosted by Kelly Ehlers and Jeffrey Lunnen.

Need some inspiration for your next client? From trendy rose tones to a punch of violet, this look is a breathtaking blend of shades that seamlessly create the appearance of a hazy sunrise. For mastering this silky pastel, CHI Creative Director Mego Ayvazian is sharing the exact color formulation used with the LG CHI Color Master Factory so you can save this pro formula.

Farouk Systems, Inc. (FSI), the creators of CHI® and Biosilk®, partnered with Gallery Furniture owner Jim “Mattress Mack” McIngvale to donate haircare products and hand sanitizer to support relief efforts in Kentucky and surrounding areas after a system of deadly, high-powered tornadoes left widespread destruction in their wake on December 10th and 11th, 2021.

Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., was recently honored with a COVID-19 Heroes Humanitarian Award from the Latino Learning Center, a non-profit organization that recognized leaders, business executives, and government officials for its philanthropic work in Houston during the pandemic.

Dr. Farouk Shami and Farouk Systems, Inc. are saddened to announce the passing of John McCall. John and Farouk shared a deep friendship and highly respected business partnership for over 40 years.