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Farouk Systems, Inc. captivated thousands at the 2022 America’s Beauty Show in Rosemont, Illinois over the weekend with its state-of-the-art LG CHI Color Master Factory, a digital color lab with over 30,000 recommended formulations. Beauty industry professionals from all over the world gathered to catch a glimpse of Farouk Systems Inc.’s revolutionary technology and its latest offerings from CHIBiosilkBeyond Glow Skincare by CHI and CHI Footwear.

On stage, Farouk Systems, Inc. industry experts Mego Ayvazian, Bradley Tuggle, McKenzie Lehmann, Wesley Palmer, Luis Onate, Monica Willems, and others offered live education that included hairstyling, cutting and coloring. Lucky stylists in attendance also enjoyed hands-on learning with the LG CHI Color Master Factory; onlookers were amazed by the level of precision and high quality of color that could be achieved with the touch of a button.

“It was a joy to see colorists learn how to use the LG CHI Color Master Factory,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “Our goal in creating the LG CHI Color Master Factory was to level the playing field of color and help every colorist be the best they can possibly be, not just for their clients, but for themselves. It is truly a revolutionary machine.”

Farouk Systems, Inc. also featured products from its CHI, BioSilk, CHI Footwear, and Beyond Glow Skincare. One of the collections included CHI Vibes, a new line of vegan wet-line products and tools. The BioSilk Silk Therapy Irresistible collection also enticed beauty aficionados with its romantic spiced honey and jasmine scent. Beyond Glow Skincare was present with its ethically sourced ingredients, and CHI Footwear offered the best in style and comfort with classic sneakers made with graphene technology to relieve stylists on their feet all day.

“The American Beauty Show is always such a wonderful experience for us,” said Dr. Shami. “I love being able to show the world what can be achieved when we keep out minds on innovation, environmental impact, and, always, education.”

See more photos from the 2022 America’s Beauty Show.

Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022
Farouk Systems Stuns Crowd at ABS Chicago 2022