Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.

Silk Protein
Reconstructs damaged areas to create a smooth cuticle, reinforce hair’s strength to prevent damage, and revitalizes hair for soft, supple, shiny results.

CHI Blondest Blonde Ionic Powder Lightener
A revolutionary dust-free powder that is unique in the industry. Formulated with silk and ceramic, it helps lift up to 8 levels in a single process. Offering maximum lift and tone in 1 step, this improved formula features intense blue dyes that help instantly tone brassiness, unwanted yellow and warm tones for cooler blonde results. This exceptional lightener is fast, contains silk proteins and other ingredients that are gentler on the hair, and works for both on or off-the-scalp applications resulting in multi-dimensional highlights.

CHI Blondest Blonde Ionic Cream Lightener
An oil-based cream lightener that has the speed and performance of a powder lightener with conditioning properties of natural oils, silk proteins and emollients that are gentle on the hair and scalp. Formulated with silk and ceramic, it helps lift up to 8 levels in a single process.  Offering maximum lift and tone in 1 step, this improved formula features intense blue dyes that help instantly tone brassiness, unwanted yellow and warm tones for cooler blonde results. The cream consistency provides precise and predictable results and is exceptional for both on and off-the-scalp lightening processes.

For additional information, visit www.farouk.com