NewBeauty Magazine is out with its annual Beauty Choice Awards, featuring the very best in hair, makeup and skin care products — slotted in categories ranging from Damage Defenders to Luxury Beauty.

The publication’s editor at large, Sarah Eggenberger, joined TODAY Monday morning to share some of their top picks. Here are a few of our favorites from the list — and why NewBeauty loves them so.

Best of: Hair


If your hair doesn’t look its best, you may not feel your best. These award-winners promise to make every day a good hair day.

Best shampoo for squeaky clean strands: Pantene Pro-V Weekly Deep Cleanse Purifying Shampoo, $5,

Ninety-one percent of women do something damaging to their hair daily, so we need to use products to undo the damage, like a shampoo that gives a good, deep down clean. That’s what this one does. Aside from removing damaging impurities from the surface and core of your hair, this minty-scented shampoo leaves your locks feeling squeaky-clean — but never dry or stripped.

Best hair tool that cuts your drying time in half: CHI Touch 2 Touch Screen Hair Dryer, $199

By far the coolest hair-dryer we’ve seen, this lightweight tool was made with the modern woman in mind. Typical hair-dryers don’t offer any extra bells and whistles (what you see is what you get). But this one lets you fine-tune just about everything — think speed, temperature and more — using a color-gauged display screen. Simply slide the dials on the screen with your finger to customize your blowout. And, the back of the dryer is flat, so you can set it down and use it hands-free.