Toronto-based Rocky Vitelli (@rockyvitelli) is no stranger to the limelight. With more than 25 years of experience, Vitelli has served as a trailblazer for innovation in the professional beauty industry and has toured the world over educating and giving stage presentations.
It has been a bittersweet summer to say the least! Farouk Systems hosted our largest and most successful conference to date from August 25th through the 28th. However, while our corporate team was in Cancun with our artists, educators and distributors from around the world, our home back in Houston, Texas and its surrounding communities faced devastation from Hurricane Harvey.
On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference, titled “Light it Up.” The three-day company event announced new partnerships, product launches and concluded with a star-studded awards ceremony.
During the general session, Dr. Farouk Shami announced a joint venture with LG Household & Healthcare, a subsidiary of LG Group, which resulted in the newly formed corporation LG Farouk Co. The General Manager of LG Farouk Co., Mr. Pyo Young Ho, addressed the attendees in conjunction with Dr. Shami to help announce this partnership designed to explore new frontiers by merging the science of LG with the art of Farouk Systems.
Houston-based beauty company Farouk Systems has been holding their Global Conference in Cancun over the weekend, watching anxiously as the storm pummels their area. Founder and CEO Dr. Farouk Shami has always been one of the first to put his hand out when disaster strikes.
Farouk Systems is committed to helping the people affected by these recent hurricanes and help our fellow hairdressers to reopen their salon doors,” Dr. Shami says. “We would like want to thank our CHI Partner Schools and salons for participating in our Cut-a-Thons to help raise money for the PBA’s Disaster Relief Fund as well as our distributor Armstrong McCall for helping to deliver our product and tool donations to stylists and salons devastated by Hurricane Harvey.
Farouk Systems, Inc., a company of hairdressers for hairdressers, is working to help our fellow hairdressers and salons impacted by Hurricane Harvey and Irma.
LSC-Kingwood hosted a news conference on Friday, Sept. 8. Six of the campus’ buildings received first-floor flooding, including Classroom Buildings A and B, the Library, Health Science Building, Fitness and Training Center and the Performing Arts Center. The campus’ Administration Building, Student Conference Center and Music Instructional Building did not receive flood damage.
A pair of businessmen are providing sleep-soft shelter and free haircare products to Houston’s Harvey survivors. Two great Texans are showing the city they love just how much Houston means to them. “Mattress Mack” Jim McIngvale and Farouk Shami, who founded the Chi hair products company, have teamed up to make Houston even stronger by providing more relief for Harvey survivors. Throughout the Harvey recovery efforts, Mattress Mack has provided relief to most of Houston. He opened his Gallery Furniture stores as a shelter and has donated money and supplies to help storm survivors recover from the damage brought by Harvey.
Farouk Systems has made numerous stops throughout the Houston area to give away free supplies and products. Their donations have undoubtedly been a lifesaver for many.
The Kindred Rehabilitation Center in Humble, First Presbyterian Church of Kingwood, Kingwood Music School, Atascocita United Methodist Church, the Harris County Sheriff’s Office and Farouk Systems will act as makeshift classrooms.
Micro-edges create instant volume and texture as plates heat up to 425F. CHI Onyx Euroshine 1″ Crimping Iron. The Miss USA Competition has changed quite a bit over the last 15 years, save one major constant: Farouk Systems. The Company currently serves as the official hair care sponsor for the trifecta of pageants including Miss Universe, Miss USA, AND Miss Teen USA.
Biosilk Rediscover Silk Therapy Original for hair and skin. This Farouk Systems’ iconic product conditions, hydrates, adds volume and body, control and defines curls, reconstruct, repairs dryness and damage, and strengthens hair.
CHI’s cult-fave dry finishing oil is perfect for color-treated babes who want to protect their hair from fading while adding shine and keeping frizz at bay. It boasts UV protection and a mixture of beneficial ingredients, including rose hip oil to nourish and promote shine, silk to strengthen, and vitamin C to rejuvenate. It applies in a super fine, delicate mist and smells like a high-end salon product.
Under $100 – Biosilk Titanium Professional Hair Dryer. $80 from LoxaBeauty.com This blow dryer is designed with a powerful 1875-watt ceramic motor with an ion generator to produce incredible shine while sealing the hair cuticle and locking humidity. The powerful airflow dries hair faster to create smooth and sleek blow outs in less time.
Sophisticates Black Hairstyle Guide – Sept 2017 – features the CHI Deep Brilliance Blow Dryer. Create brilliant shine with this dynamic hair dryer boasting an AC motor that generates 1875 watts of powerful airflow and heat, making drying time quick and quiet. The ergonomic handle design with grip detail provides comfort and balance during styling.
The Colorist features CHI Blondest Blonde on page 22. CHI Blondest Blonde Ionic Powder Lightener is a revolutionary dust free powder containing silk proteins that lightens exceptionally fast and contains silk proteins, making it gentler on the hair.
It brings me great joy to introduce to anyone whom has yet to hear of BioSilk! I have been using this brand for over a decade now. Each product plays a special role in my solid consistent hair routine. This is the one and only brand that has never let me down weightlessly, yet heavily effective in humid weather. See below to read my review regarding the six products I have been gifted
BioSilk Hair Care Therapy. Achieve your healthiest hair with BioSilk! Featured is the Silk Therapy collection, including the Shampoo, Conditioner, Conditioning Balm, Mousse, and Original leave-in treatment, for unparalleled strength and shine! All products are infused with concentrated, natural silk proteins (with strength equal to that of steel!) and botanical extracts to repair, smooth and protect all hair types.
The CHI Rose Hip Oil Color Nurture Protecting Conditioner is featured in the Summer issue of NewBeauty Magazine. Ulta is credited.
With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by step tips and the key CHI products used to achieve Kára’s winning look.
Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.
This is a Readers’ Choice winner for a reason: Just a few dabs make hair look smooth, shiny, and healthy—not greasy (so long as you don’t OD on the stuff). It’s superconvenient, too, because it can be used on wet or dry hair.
Biosilk Silk Therapy Oil, $13.99. This oil is perfect for medium to thick hair. It tames frizz, strengthens hair with vitamin B, E, and proteins, and leaves hair soft, silky, and smelling absolutely wonderful.
CHI 44 Iron Guard. Credit: usmagazine.com This is a must-have when heat styling your mane. Sprayed on before styling, an anti-breakage formula seals the cuticle to prevent future damage. The best part? No added build up.
Everyone waits for the warm weather to roll around each year! However, it’s no secret that girls with bangs hate the humidity and dread the long, hot summer days. Don’t worry! TigerBeat has created a list of five easy ways you can keep your hair bangs perfect in the summer heat.
Carry around a mini hair flat iron-CHI.com: https://www.instagram.com/p/9JH6HcPvam/
Learn this bouncy, va-va-voom blowout from Anna Cantu, Farouk Systems Executive Creative Artist, using the new BioSilk Volumizing Therapy line of products that leave hair as smooth as silk.
Farouk Systems, Inc., the maker of BioSilk, CHI and Kardashian Beauty and Hearst Magazines, the publisher of Esquire, have announced the launch of The Esquire Ultimate Grooming Collection in professional salons nationwide in October 2016 through an exclusive partnership with Beauty Systems Group (BSG).
Give your client the ultimate curly ‘do with this voluminous look from Farouk Systems. Golden, bouncy curls are brought to life with volume and shine—giving your client the perfect glam, red carpet look. The DURA CHI Collection showcases runway-inspired looks and the salon-worthy interpretations with styles ranging from smooth rippling curls to untamed tousled tendrils.
Men’s barbering is making a comeback in a major way, so why wait to start mastering your grooming skills and building your clientele? We scoured the Premiere Orlando show floor for all of the tips, tricks and techniques you need to bring ALL the boys to your chair! From blending basics to hair tattoos, we have what you need to succeed in men’s grooming.
CHI Global Board Artist and lead stylist for MISS UNIVERSE Tammy Mixon, shares this elegant up-do just in time for spring. Start with clean, dry hair and apply CHI Silk Infusion from mid-shaft to ends. Part the hair down the center and separate ear to ear.
Re-create this “preppy” men’s hair style by Esquire Grooming. Create a horseshoe parting at the crown area. Take a parting from the highest point of the head to the highest point of the ear and determine your length by positioning your finger horizontally.
Esquire Grooming. Since 1933, Esquire Grooming has been a leader in men’s grooming and styling tools. Known for their high-performance Thickening Creams.
This look is great for guys who want that slightly longer style, but don’t want anything too extreme or high maintenance. This loose, wavy cut and styling how-to will show you exactly how to control his subtle chaos. And once the look is complete, we recommend suggesting a cleaner-looking shave to keep the attention on his hair.
For the past 15 years, Farouk Systems has been the official haircare sponsor for Miss Universe, Miss USA and Miss Teen. They provide their team of hairstylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast. In addition, Farouk Systems provided each girl with full service haircare and products from their CHI Haircare Line.
How Albert got the look: To complete her competition look, I used the CHI Ellipse Tapered styling wand and CHI Magnified Volume Finishing Spray to enhance her texture.
Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. We were fortunate enough to speak with the man responsible for creating McCullough’s winning look, Farouk Systems Global Artist Albert Luiz.
CHI, “I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” Travel Size Silk Infusion Silk Reconstructing Complex.
For the past 15 years, Farouk Systems has been the official hair care sponsor for Miss Universe, Miss USA and Miss Teen, providing its team of stylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast. This year’s Miss USA competition took place May 14, 2017 in Las Vegas at the Mandalay Bay Events Center in Las Vegas, Nevada, hosted by Julianne Hough and Terrance J, along with Ashley Graham who captured the behind the scenes.
Miss USA contestants get makeup done by The Perfect Face Cosmetics artists and hair done by a CHI Haircare stylists backstage during The MISS USA® Competition at the Mandalay Bay Resort and Casino on Sunday, May 14. When your fine-haired client needs a little help in the volume and texture department, help her out with the CHI Onyx Ceramic 1-inch Crimping Iron.
Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!
She triumphed as the 66th Miss USA 2017. The event was held at Mandalay Bay Events Center in Las Vegas, Nevada hosted by Julianne Hough, Terrance J along with Ashley Graham who captured the behind the scenes. As the official haircare sponsor of Miss USA, Dr. Farouk Shami was on hand along with his team of stylists and staff to ensure all contestants were provided the best haircare and services to achieve the winning look.
The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Check it out!
When Kára walked onto the stage with her fellow contestants, it quickly became clear that she alone had chosen to wear her natural curls. And as she explained to Refinery29, the choice was a deliberate one. Hairstylist Albert Luiz styled her curls using the CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture Line.
Beating out 50 other women, Miss District of Columbia Kára McCullough was crowned Miss USA 2017 on Sunday night. The 25-year-old, who works as a government employee, wowed the judges with her beauty, bikini, talents and intelligence at the annual beauty pageant broadcast live from the Mandalay Bay Events Center in Las Vegas. Tears streamed down her cheeks as the beauty took her victory lap in her evening look. But, of course, that left us wanting more info on the newly crowned gal, so we’ve got five things you’ve just gotta know about the new Miss USA…
Not only did Farouk stylists’ prep and style the 50 contestants, they were also responsible for making sure the talent of the red carpet was styled perfectly. Check out some red carpet pics below! At an event like Miss USA, the hair magic happens behind the scenes, and we got VIP backstage access! Twelve CHI stylists were equipped to style 50 beauty queens, so you know there was pandemonium as stylists worked quickly to ensure everyone was curled, set and finished on time.
BeautyLaunchPad Magazine features CHI Keratin Leave In Conditioner. A unique reconstructing treatment rebuilds the cuticle with keratin, improves elasticity and staves off future breakage.
Estetica Magazine features Farouk Systems Global Artist Rocky Vitelli. Rocky Vitelli: Issa Rae is sporting a fresh, clean, and trending hairstyle. The Architectural design combining braids and a crimped set of buns evokes spring-ready style.
For styling tools in the new CHI Ellipse collection combine Teflon and Titanium for a smooth, non-stick styling surface to give hair body and bounce. Effortless, undone curls are easily created with an oval-shaped barrel that combines Teflon and Titanium for the ultimate styling surface. The 1 ½” barrel is perfect for creating loose waves on medium to long hair.
Experience the 2nd generation of touch screen styling with the new design of the CHI Touch 2 Hair Dryer. Slimmer and superiority lightweight, it features a compact 2.4 inch touch screen control and a unique speedometer that allows the ease of customizing intelligent settings: controlling the speed, temperature and ionic output.
Short Styles Summer 2017 – Finished Look by Patrick Kalle. Joined the Farouk Systems team in 2004 and has brought innovation and fashion-forward creativity
Beauty BEAT – Comb CHI Spray Wax (Loxabeauty.com) through strands for a slicked-back style. Pliable hold spray wax that creates a variety of textured looks.
LMCA – New York, NY (April 18, 2017) LMCA is pleased to announce that Milady has written its first exclusive global license to Farouk Systems, Inc. the maker of BioSilk, CHI and Esquire Ultimate Men’s Grooming. This exclusive global license will provide products and styling tools for cosmetology student kits from Farouk Systems.
I use a purple conditioner for the blonde as well. Once or twice a week, I do a deep conditioning treatment – lately I’ve been using this one from Schwarzkopf. The days I don’t do a deep conditioning treatment, I use aleave-in for blonde hair. When it’s not looking too shiny, I use a pinch of Farouk Pearl Complex on my ends.
“As we all know, during summer months the hair loses moisture,” says Lisa Marie Garcia, president of innovation for Farouk Systems. “Use the CHI Deep Brilliance Olive & Monoi Deep Protein Masque, a protein strengthening masque that not only reconstructs the hair, but also enriches the hair with immediate shine and moisture.
Dura CHI Handshot Hair Dryer. I’m a chronic air-dryer…mostly because I have wimpy arms. But with the handle-free DURA CHI (you grip the bulbous end of the dryer). I was able to rough dry my hair without contorting into any weird angles-or getting any biceps cramps.
First, we recommend prepping the hair before styling. Using products like CHI’s Silk Infusion, not only works to reconstruct hair damage, but also prevents future damage as well. This rich product protects against styling and environmental heats, making sure that you don’t sacrifice heat for healthy hair.
Biosilk Silk Therapy Lite is, as the name suggests, a lighter-weight version of Biosilk’s original formula. Although I am always on the hunt for new products to tame my ultra-thick, curly, and frizzy hair, I am always sure to keep a bottle of this on standby, which is really saying something, as most hair products don’t work for me.
Crimping is back – but it’s changed since first hitting it big in the 80’s. Today’s innovative technology helps cut down on heat damage. The CHI Onyx Crimper has 1-inch ceramic plates that can be heated to the right temperature for your hair type.
Create a multitude of looks with this ultra versatile Styler featuring 3 styling options in one convenient tool. Teflon and Titanium plates create smooth sleek styles on a non-stick surface. Creates various looks with 3 styling settings for curls, waves or smooth looks.
Rocky Vitelli has more than 25 years of mane experience under his belt and it shows in the incredible work he creates. This Toronto-based stylist is known for haute couture hair looks. His titles include Farouk Systems Global Artist and Artist Director at Locale J Salon in Ontario.
Our love of Farouk Systems started early, and thanks to anew licensing agreement between the company and Milady. The maker of Biosilk, CHI, Esquire Ultimate Men’s Grooming now has the exclusive opportunity to provide cosmetology students with the kits they need to make beauty happen…
Farouk Systems Inc. launched newly upgraded formulations for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, silk protein,
Farouk Systems Global Artist Rocky Vitelli, Canada has over 25 years in the hair business. We talked to him to get his take on what trends to look out for in 2018, like this eccentric blue, curly bob by the stylist himself! “Vivid colors are going to be popular, shades like orange, red and blue, using new techniques like color blocking.”
When it officially came time to get out the scissors, Heaps said, “I felt the perfect length would fall right to her collarbone. Something effortless.” After shearing off nine inches of Blanchard’s length, the pro used a Biosilk flat iron,
Over the weekend, BioSilk products and Tools were part of hair and makeup for Warner Brothers for Comic Con. BioSilk 1” Titanium Professional Hairstyling iron combines the power of ceramic and titanium elements for the smoothest, silkiest straightening results.
Hundreds of hairstylists and beauty professionals gathered in Orlando, Florida, for Premiere Orlando. Attendees eager to hear and learn from industry experts, master stylists, and colourists practically stormed the Orange County Convention Center. 02. Farouk Systems International Educator and Platform Artist, Rocky Vitelli, and Saskatchewan Salon Stylist, Alicia Soulier
Biosilk Silk Therapy is also another travel essential as it great for adding a little moisture, protecting from heat, keeping down the frizz, and giving you a look of having silky smooth hair.
Shiny hair is key here, so be sure to apply some sort of shine spray or serum to the ends once you have flat ironed it. BioSilk is a great product, but use it sparingly. A pea-sized amount should be all you need for your hair!
I have one main serum/heat protectent that I prefer and that his Chi Silk Infusion. Getting this product has been a struggle as it has gained so much popularity it has almost double in price. I’ve had this 6oz bottle for over two years, this should let you know a little goes a long way. I also love Biosilk Silk Therapy
Hair is (most of the time) your most prized possession. Between washing, styling and using any product you can get your hands on, it seems like hours of your life are devoted to hair care. One of the worst problems is the dry and frizzy hair you’re left with after excessive blowdrying and styling.
Create flawless curls and waves at the push of a button with the CHI Spin n Curl. Hair is drawn into the curl chamber with a ceramic rotating barrel, and it’s timed to create perfect curls. Ceramic heat technology helps distribute heat evenly across the barrel surface to help seal the cuticle, reducing styling damage while locking in moisture.
I’ve been using my new CHI Onyx Euroshine Crimping Iron for the past 2 1/2 weeks and absolutely LOVE it! Within 30 seconds it’s fully heated and ready-to-go. This quick heat-up time is perfect for busy women like me!
Patrick Kalle. A Netherlands native and third-generation hairdresser, Patrick Kalle began his career at the young age of 11 years old. Since 1991, Patrick has dedicated his career to training and motivating educators and artists across the globe. Kalle joined the Farouk Systems team in 2004 and has brought innovation and fashion-forward creativity to the company over the past decade.
Launchpad, April 2017 – Features the Esquire Clipper on page 66. Esquire Classic Professional Clipper – The quiet rotary motor easily powers through wet and thick hair, while the adjustable stainless steel blades cut in both directions for added control.
Farouk Sponsors Miss Universe Pageant – This January, France’s Iris Mittenaere was crowned the 65th Miss Universe.
Dura Chi Handshot Hair Dryer – The hands-free drying stand enables the dryer to stand alone on a flat surface and is great for those who have a hard time gripping and holding handles, it also allows for consistent control over the dryer to produce a multitude of styling techniques.
The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line combines the hydration of Olive Oil with Monoi Oil’s unique blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage. This line provides moisture and reconstruction to textured and chemically-treated hair, while promoting healthy more manageable tresses.
The CHI Deep Brilliance Olive & Monoi Conditioning Relaxer System is formulated using a rich blend of Silk, Olive Oil, Monoi Oil, and Shea Butter replacing harsh relaxer systems with a nourishing and conditioning new formula.
A combination of Olive Oil and Monoi Oil provide Vitamins A and E which help protect the structure of the hair while sealing in moisture. Silk adds strength, moisture, and shine to the hair, while the Shea Butter is high in fatty acids and helps to keep the hair soft and manageable during and following the relaxer service.
The CHI Deep Brilliance Hair Styling Tools feature black titanium plates along with a ceramic heating system that provides fast, even heat allowing for faster styling on coarse to highly textured hair with fewer passes. The combination of Black Titanium and Ceramic help prevent hair damage and dryness.
CHI Deep Brilliance Hair Dryer: Create brilliant shine with this dynamic hair dryer boasting an AC motor that generates 1875 watts of powerful airflow and heat, making drying time quick and quiet. The ergonomic handle design with grip detail provides comfort and balance during styling. The optional comb attachment smooths highly-textured hair and an air concentrating nozzle helps direct airflow for faster styling. Cool shot button helps to smooth the hair cuticle to lock in styles and lock out frizz with added shine.
CHI Silk Infusion – CHI Silk Infusion is a product rich in various treatments enhanced with chaste silk together with soy and wheat proteins and is free of alcohol.
Why it’s great: Readers say this luxury hair dryer cuts their dry time in half and gets the job done with salon results. “It also has some pretty practical features, like the ability to remove the rear filter when hair gets caught,” says one reader. “Gone are the days of worrying about your hair dryer burning up or engulfing your bathroom in flames.
CHI is best known for its straighteners and other hair-focused products, but at the housewares show, its motto was “from hair to wear.”
CHI flat iron reviews have shown this. It is used all over the world, and in many different settings. You might find a CHI hair drier in someone’s bathroom, or you might find a CHI flat iron at a high class salon.
Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!
Hundreds of thousands of NewBeauty readers, as well as beauty experts and editors made their votes count in NewBeauty Magazine’s seventh-annual Beauty Choice Awards. The winners are featured in the Spring/Summer 2017 issue—on stands in April!
The Farouk Systems styling team, headed by Albert Luiz and Luis Enriquez, demonstrates three recreations of styles worn by Academy Awards attendees.
It’s time to make your voice heard! It’s our fourth round of voting for our 17th Annual Stylist Choice Awards! Vote now for your Favorite Overall.
Press – Salon Magazine Reader’s Choice Awards. Use the drop down menu under each category to choose the product you wish to vote for. Farouk Systems Inc.
The Esquire Groomers know all about what the modern man wants—and right now, your guys want fades. Watch and learn how to create the perfect fade on any man in your chair.
Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!
Farouk Systems was at ABS 2017 Chicago this past weekend putting on a dazzling display of innovative colors, inspiring trends and sleek styles. We also saw some fabulous looks for the fellas courtesy of the Esquire Grooming team! Check out the photos below:
On January 29, 2017 at the Mall of Asia Arena in Pasay City, Philippines, the 65th Miss Universe Pageant will air around the world for millions to watch. As the official haircare sponsor for the past 12 years, Farouk Systems has supported the Miss Universe, Miss USA and Miss Teen Pageants with looks that capture the crown.
Blow out hair with CHI Dura CHI Handshot Dryer. To help you execute a pretty party ‘do fit for swanky soirées and fireside fun with friends, we enlisted celebrity hairstylist Scott King, the man behind the tresses of Sabrina Carpenter and Lauren Jauregui.
The Brush Dryer by Esquire Grooming, features a soft-touch finish and a comfortable grip that allows you to dry and comb hair simultaneously.
CHI – As a tried and trusted heat protectant, this weightless formula has the power to moisturize and hydrate hair without the worry of buildup. It’s also strong enough for daily heat styling that won’t ruin your hair’s texture.
The newly launched CHI Rose Hip Oil Color Nurture Line is a nourishing color maintenance system enriched with Rose Hip Oil, antioxidants and low PH levels.
The #CHIparaMi campaign kicked off with celebrity stylist and Univision television personality Jomari Goyso on August 24, 2016, through social media and this exclusive announcement party in Miami at the EPIC Hotel. Dr. Farouk Shami, Chairman and Founder of Farouk Systems Inc., the manufacturer of the CHI® and BioSilk® brands was welcomed by Univision and the event was hosted by Francisca Lachapel.
On Thursday, July 21st – CHI celebrated their partnership with Zendaya when they hsoted an interactive Summer Hair Soiree media event held at The London West Hollywood. The celebration was in honor of CHI #REALisBEAUTIFUL…
On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the opportunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seventeen magazine.
The latest collection by CHI, Vanity, is all about strength, boldness and power. The collection consists of a series of innovative hair colors and styles, designed for the woman who commands respect, but doesn’t sacrifice style.