Recent News

Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education

Houston, Texas - January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education. As a company of hairdressers for hairdressers, committed to the environment,...
Turbocharge Your Salon with the CHI LAVA PRO Turbo Hair Dryer

Turbocharge Your Salon with the CHI LAVA PRO Turbo Hair Dryer

As a salon owner or stylist, you know the secret to a great blowout isn’t just about technique—it’s about having the right tools in your hands. The perfect blow-dryer can transform your workflow, boost your efficiency, and most importantly, leave your clients raving...

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Revitalize Your Black Hair Using CHI Ionic Permanent Shine

Revitalize Your Black Hair Using CHI Ionic Permanent Shine

Looking to revitalize lackluster, frizzy hair without altering its color? The CHI Ionic Permanent Shine might be your solution. Fadi Mehanna, Farouk Systems' International Director of Business Development, demonstrates how this product transforms dull hair into a...

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Upgrade Your Salon With The New CHI LAVA Collection

Upgrade Your Salon With The New CHI LAVA Collection

We are thrilled to announce the launch of three new additions to our highly commended CHI LAVA line. We ditched the black and red look and adopted a sleek gold and white palette that is elegant and will look amazing in your salon. But don’t worry, we’ve included the...

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CHI Ionic Permanent Shine Gets A Major Makeover

CHI Ionic Permanent Shine Gets A Major Makeover

Breaking news! One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to...

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