03 Aug happi.com – CHI Upgrades ‘Blondest’ Formulation

Credit: happi.com

Farouk Systems Inc. launched newly upgraded formulations for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, silk protein, which is said to reconstruct damaged areas to create a smooth cuticle, reinforce hair’s strength to prevent damage, and revitalize hair for soft, supple, shiny results.

CHI Blondest Blonde Ionic Powder Lightener is a revolutionary dust-free powder that is unique in the industry. Formulated with silk and ceramic, it helps lift up to eight levels in a single process, according to the company. Meanwhile, CHI Blondest Blonde Ionic Cream Lightener is an oil-based cream lightener that has the speed and performance of a powder lightener with conditioning properties of natural oils, silk proteins and emollients that are gentle on the hair and scalp.