Farouk Systems proudly announces a sold out International Conference scheduled for September 18-22, 2015 at the Moon Palace Resort in Cancun, Mexico. The company’s starting goal was to attain 5,000 attendees from around the world. As of the close of registration this month, Farouk Systems reached that mark, making this years’ conference the largest one in the company’s history.
According to CEO, Basim Shami, “We are looking forward to being a host to our fellow hairdressers from around the world and celebrating my father’s 50 years in the beauty industry. Over 5,000 attendees will witness first hand some of the finest education, and fashion shows, along with entertainment by top stars including rapper Flo Rida and recording artist Natalie La Rose; all while having fun on the beaches of Cancun and sharing their own experiences with each other.” Mr. Basim Shami also plans a presentation that will showcase the history of Farouk Systems as well as the latest product launches. This will all be done through 3D Screens and holograms.
Andre Chiavelli, Executive Vice President of Global Sales executed a strong sales and marketing plan that was an instrumental part of his sales team’s way to spread the word and secure these record attendance numbers. “Our world-class education spear-headed by Lisa Marie Garcia, Vice President of Shows and Education, our Global Artistic Board Members and our incredible team helped to make this goal possible. It demonstrates their pride and devotion to the company,” says Chiavelli.
About: Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 120 countries worldwide.