It may have been freezing outside in Chicago this weekend, but it was red hot inside of ABS 2018. The stage shows were electrifying as the showroom floor was packed wall to wall with the most state of the art offerings in the beauty biz.
It was the perfect venue for Farouk Systems to showcase their newest product offerings to an estimated crowd of over 80,000 salon professionals from all over the world. Products used by the Creative Global Artist Team included the newest and most innovative CHI Tools (including the CHI LAVA Hairstyling Iron, the CHI LAVA Pro Spin N Curl and the CHI Nano Dryer). BioSilk with Coconut Oil drew buzz along with Esquire Grooming, which demo’d the new Cordless Professional Clipper and 7” shears to lively crowds.
Meanwhile, in Galveston, Fashion Focus was the place to be for Armstrong McCall’s beauty extravaganza. The CHI LAVA tools were huge hits with the attendees (over 5,000 beauty industry professionals) and the Esquire Grooming booth was also a crowd-pleaser, showcasing the new tools and dazzling with barbering artistry.
Our founder, Dr. Farouk Shami, also took the stage and applied finishing touches to a CHI LAVA Pro Spin N Curl demo to the delight of the audience. He also received a haircut while at the Esquire Grooming booth (resulting in exuberant sell-outs for the Esquire Grooming tools).