This past week Farouk Systems, Inc. hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from all four (4) continents at their home base in Houston, TX. The 2-day training showcased the latest salon color and cutting trends from around the world. Guests also enjoyed a VIP tour of the company’s manufacturing, laboratories, and production lines so they could see firsthand how hair color and hair care is made – from the mixing stages in the lab to final packaging on the production line.

During the CAT Training, each International Brand Ambassador participated in hands-on classes that featured the new CHI Chromashine with Chroma Intense Dye Technology, which provides shiny, longer lasting color results. Stylists became mixologists and learned how to create formulations using the 9-shade system with primary and secondary colors to create literally any color they could imagine.

Lead Global Artists Anna Cantu and Cynthia Diersen’s Trend Class included painting, smudging, and blending techniques that created soft, seamless color. Creative Director Patrick Kalle and Canadian Hairdresser of the Year, Rocky Vitelli, shared the new Stardust Trend from Holland (coming soon!) that featured bold, bright color tones with a mix of texture.

According to Dr. Farouk Shami, “Education has been the foundation of Farouk Systems, Inc. For over 30 years, we have devoted all our efforts to not only train our educators but to help stylists around the world. We offer them the finest products from hair color that is ammonia free to haircare products and tools all created with Advanced American Technology.”