In the face of adversity, the pro-beauty industry came together to aid those affected by the devastation Hurricanes Harvey and Irma left in their wake. We share just a few stories of how those around us are lending a hand during this time of crisis, and thank them for their incredible efforts.

Farouk Systems:

The company’s #Hairdressers4Hairdressers campaign tapped hairdressers, salons and schools across the country to participate in a cut-a-thon that raised money for the Professional Beauty Industry’s Disaster Relief Fund, with 100 percent of the donations collected going toward relief efforts for hairdressers seeking to restore their businesses and livelihood post-disaster. In response to Hurricane Harvey, founder and CEO Dr. Farouk Shami also committed $5 million in products and tools to various shelters, churches, organizations, stylists and salons.