Watch Now: Education and Innovation from Farouk Systems Onstage at the Armstrong McCall World’s Fair 2018

Watch Now: Education and Innovation from Farouk Systems Onstage at the Armstrong McCall World’s Fair 2018

On Sunday, September 9th, the Armstrong McCall World’s Fair of Cosmetic Arts & Sciences kicked off at the Austin Convention Center located in the heart of downtown Austin, Texas. Backstage was bustling with wall-to-wall cut, color and styling action with CHI, BioSilk and Esquire Grooming products.

The shows onstage were vivid visual exhibitions with a focus on fall color trends using CHI Shine Shades and the newly reimagined CHI Chromashine. Farouk Systems Educators demonstrated their autumn-inspired color with bright sunset hues and bold blue shades. They also inspired their peers with the latest styling innovations, including the CHI LAVA Pro Spin N Curl.

Get a glimpse behind the scenes and right onstage at the Armstrong McCall World’s Fair 2018. Check out some of the amazing and colorful styles created by Farouk Systems Artists in the dazzling gallery below:

Farouk Systems Hosts Creative Artistic Team Training for the 2018 Fall Trend Release

Farouk Systems Hosts Creative Artistic Team Training for the 2018 Fall Trend Release

This past week Farouk Systems, Inc. hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from all four (4) continents at their home base in Houston, TX. The 2-day training showcased the latest salon color and cutting trends from around the world. Guests also enjoyed a VIP tour of the company’s manufacturing, laboratories, and production lines so they could see firsthand how hair color and hair care is made – from the mixing stages in the lab to final packaging on the production line.

During the CAT Training, each International Brand Ambassador participated in hands-on classes that featured the new CHI Chromashine with Chroma Intense Dye Technology, which provides shiny, longer lasting color results. Stylists became mixologists and learned how to create formulations using the 9-shade system with primary and secondary colors to create literally any color they could imagine.

Lead Global Artists Anna Cantu and Cynthia Diersen’s Trend Class included painting, smudging, and blending techniques that created soft, seamless color. Creative Director Patrick Kalle and Canadian Hairdresser of the Year, Rocky Vitelli, shared the new Stardust Trend from Holland (coming soon!) that featured bold, bright color tones with a mix of texture.

According to Dr. Farouk Shami, “Education has been the foundation of Farouk Systems, Inc. For over 30 years, we have devoted all our efforts to not only train our educators but to help stylists around the world. We offer them the finest products from hair color that is ammonia free to haircare products and tools all created with Advanced American Technology.”

The Lightweight CHI Nano Hair Dryer: Styling & Power With Less than One Pound

The Lightweight CHI Nano Hair Dryer: Styling & Power With Less than One Pound

July is the time when your client is looking for that stunning summer blowout, but sometimes creating those fabulous looks can literally be a painful process!

One possible reason? The average hair dryer weighs in at two pounds. Over time that can amount to significant damage for your wrists, elbows, neck and back.

The CHI Nano Hair Dryer is able to reduce some of the ailments that come with being a professional stylist with its amazing light weight structure (less than a pound!) yet still delivers gorgeous styling precision with its powerful 1875 W DC Motor and a dual vent air-intake system.

Watch Farouk Systems Global Artist Rocky Vitelli create some of the season’s must-have styles with ease using his lightweight CHI Nano Hair Dryer.

Farouk Shami and the CHI Air Spin N Curl Take Over Houston Television Networks

Farouk Shami and the CHI Air Spin N Curl Take Over Houston Television Networks

It’s been quite a week for Farouk Shami and the latest innovative CHI tool, the CHI Air Spin N Curl. Both were featured with prominent appearances this past week on Houston’s local daytime and evening shows.

The CHI Air Spin N Curl was spotlighted as one of Houston’s Beauty Finds for the Summer segment on KHOU’s Great Day Houston. Check out co-host Cristina Kooker’s priceless reaction to her new curl that was caught live on the air:

Later that day, Farouk was on Fox 26 News The Isiah Factor: Uncensored with host Isiah Carey. In addition to demonstrating the Spin N Curl, Farouk also discussed his growing partnership with LG in the formation of Farouk LG and how sharing this technology will lead beauty innovation and local job creation towards the future.

CHI AIR Spin N Curl

Create flawless curls and waves at the push of a button with the CHI Air Spin n Curl. Hair is drawn into the curl chamber where it is heated and timed to create perfect curls and waves every time! The digital temperature display offers easily adjustable temperature settings and a selection of preset temperature settings for each hair texture, creating a customizable styling experience while avoiding unnecessary heat damage.

Farouk Hosts Watch Party for New Beauty TV Show

Farouk Hosts Watch Party for New Beauty TV Show

Dr. Farouk Shami hosted over 100 guests at his Houston home for the premiere of a new beauty television show.

Farouk Systems announced its participation in “The Look: All Stars,” a new hour-long makeover beauty competition that aired on Sunday, June 24. Chairman and founder of Farouk Systems, Dr. Farouk Shami; CHI expert and celebrity hairdresser, Scotty Cunha; and Esquire Fashion Director, Nick Sullivan, are all featured on the show’s premiere episode.

Farouk held a private viewing party this past Sunday in celebration of the show’s debut. Hosted at the home of Dr. Farouk Shami in Houston, over 100 guests were treated to an evening of cocktails and dinner prior to a screening of the premiere episode.

Hosted by actress Tori Spelling, alongside style guru Kim Vo, The Look: All Stars is an upbeat, head-to-toe makeover competition featuring two teams of beauty and fashion experts at the top of their game. The show provides a platform to elevate hair, makeup and fashion industry artists by showcasing the latest and greatest in beauty tools, products and fashion trends. Each of the makeovers will provide inspiration and specific how-to’s in two themed and timed challenges.

The audience engages with the show through a 360-degree approach that includes trying on featured looks in real time using the Perfect365 app. Additionally, the audience can experience the products used on set through product giveaways promoted on social media. Through the show’s website and social media platforms, the TV series will offer tutorials, color formulas, beauty recipes, and special product promotions.

Beauty legends, fashion icons and top social media influencers are featured on the show as judges and special guests. One team per episode will win the grand prize that includes a VIP vacation package from Westgate Resorts.

Originally published by AmericanSalon.com