HOT OFF THE PRESS

BREAKING NEWS! Farouk Announces Reorganization at the Top

CEO and President of Farouk Systems, Inc., Basim Shami, announces two key strategic changes in the company’s management structure, designed to position the company for future growth and global success.   Lisa Marie Garcia, formerly Vice President of Shows and Education, has been appointed to the newly...

CHI launches “Cree Haz Impacta” an Empowering Campaign for Latina Women

The campaign recently awarded a $2000 scholarship to Omir Jaramillo, member of the Housewives Club in Houston. Farouk Systems’ CEO Basim Shami proudly announces the launch of “Cree ∙ Haz ∙ Impacta”, (Believe ∙ Do ∙ Impact) for Latina women under the CHI Hair Care Brand....

Behind the Chair Awards: Stylists Reveal Favourite Products

The hairdressers have spoken, choosing their absolute favorite hair products across categories of color, styling and more. The Behind The Chair Stylist Choice Awards took place in Chicago earlier this week, gathering a VIP audience of over 3500 attendees, inspiring presenters and the world’s biggest...

Hot Off the Press: behindthechair.com Features CHI & Zendaya

take a moment “It's not how far you fall, but how high you bounce that counts.” CHI & Zendaya say #REALisBEAUTIFUL One of the most powerful things a stylist can give to a client is confidence. You have the power to make her world a little brighter, to...

behindthechair.com: CHI Ionic Shine Shades Liquid Hair Color

CHI Ionic Shine Shades Liquid Hair Color   Get ready to shine! CHI’s Ionic Liquid Shine Shades are here—all 65 of them! This versatile liquid PDS coloring system can be used for permanent, demi- and semi-permanent color formulations, offering ease of application and mixing. The ammonia-free formulas...

Hot Off the Press: behindthechair.com Features CHI Ionic Liquid Shine Shades

How-To: Polygon Cut and Color from Farouk Systems Symmetrical. Linear. Geometric. Logical. These are the rules that govern the polygon. But Farouk System’s newest look throws out all the rules—a juxtaposition of rigid lines and angles and the soft and harmonious color and movement of a...

Behindthechair.com’s Stylist Choice Awards Nominates Farouk Systems Inc.

CONGRATULATIONS FAROUK SYSTEMS!!!  The Behind the Chair Stylist Choice Awards were held last night at the Chicago Theatre It was announced   Farouk Systems Inc./CHI WON as Favorite Tool Company!!!   Nomination: Favorite Tool You Can’t Live Without: Win: Farouk Systems Inc./CHI Ceramic Hairstyling Iron ...

Farouk Systems Celebrates 10 Years in Egypt

Farouk Shami, Founder and Chairman of Farouk Systems, proudly announces the company’s 10-year anniversary in Cairo, Egypt. To celebrate, Mr. Shami was host to over 1200 hairdressers that included 600 salons from the area. Guests attending witnessed first-hand an educational show conducted by Farouk Systems...