LG CHI Color Master Factory Awarded Patent in United States

LG CHI Color Master Factory Awarded Patent in United States

Farouk Systems, Inc., in partnership with LG H&H, proudly announces a significant milestone as its revolutionary LG CHI Color Master Factory secures a patent from the United States Patent and Trademark Office (USPTO). This recognition underscores Farouk Systems’ relentless pursuit of innovation and excellence in manufacturing, further solidifying its position as an industry leader in the beauty sector.

The LG CHI Color Master Factory, a product of advanced American technology by Dr. Farouk Shami, a professional colorist boasting over 50 years of experience in the beauty industry, represents a breakthrough in the production of the first-to-market digitally controlled color customization system. This pioneering system, developed in partnership with LG H&H’s top engineers, streamlines color customization worldwide, revolutionizing the process for professionals. By integrating digital precision, it eradicates guesswork, guaranteeing consistently accurate color formulations with every use.

With over 30,000 color formulas meticulously crafted by professional color artists, the LG CHI Color Master Factory delivers fresh, vibrant colors while upholding environmental sustainability principles, minimizing its ecological footprint. Additionally, it boasts a 30% reduction in waste due to overmixing formulations and is environmentally friendly, significantly reducing packaging waste in salons from color bottles, tubes, and boxes.

Available worldwide and offered in multiple languages for seamless integration, this innovative system not only streamlines color services but also maintains comprehensive client records, ensuring personalized experiences with every visit.

“We are honored to receive this patent for our LG CHI Color Master Factory,” said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. “This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation.”

The patented technology employed in the LG CHI Color Master Factory integrates a sophisticated array of sensors, algorithms, and stringent quality control measures to achieve unparalleled color accuracy. By meticulously regulating variables such as pigment concentration, temperature, and curing time, Farouk Systems, Inc. ensures that each color formulation meets the highest standards of quality and consistency.

This milestone further cements Farouk Systems, Inc.’s position as a trailblazer in the beauty industry. The patent for the LG CHI Color Master Factory underscores the company’s steadfast commitment to innovation, quality, and unwavering dedication to customer satisfaction.

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems, Inc. illuminated the stage and captivated audiences at America’s Beauty Show in Chicago with a mesmerizing showcase of creativity, innovation, and expertise. From April 20th-22nd, 2024, America’s Beauty Show provided the perfect platform for Farouk Systems, Inc. and CHI Haircare to shine, captivating audiences with their cutting-edge products and world-class talent.

From the latest trends to cutting-edge techniques, Farouk Systems, Inc. set the beauty world abuzz with its dynamic presentations and interactive experiences. Attendees were treated to an unforgettable journey through the world of professional hair care, where every style and CHI Haircare product told a story of artistry, passion, and imagination.

The Artistry of CHI Haircare

Under the spotlight, top stylists showcased their mastery of the craft; among the artists on stage were Anna Cantu, Rocky Vitelli, Bradley Tuggle, McKenzie Lehmann, Lorena Guevara, Moe Taha, Sam Dassouki, and Mego Ayvazian. They each transformed models into living works of art with the help of CHI Haircare’s revolutionary products, including CHI Color Express, CHI Royal Treatment, CHI LAVA tools, among others. From sleek and sophisticated to bold and avant-garde, each look pushed the boundaries of beauty and inspired attendees to explore new possibilities.

A World of Innovation

At the heart of the excitement was the Farouk Systems, Inc. booth, where attendees delved into a world of innovation and excellence. From groundbreaking technologies like the LG CHI Color Master Factory to the cruelty-free CHI Vibes collection, visitors experienced firsthand the transformative power of Farouk Systems, Inc.’s flagship brands.

As the curtains close on another successful America’s Beauty Show, Farouk Systems, Inc. looks ahead with optimism and enthusiasm. With a renewed sense of creativity and inspiration, the haircare giant remains committed to pushing the boundaries of beauty and empowering professionals to unleash their full potential.

See Show Highlights 

Missed America’s Beauty Show? Look at key moments from the spectacular showcase at America’s Beauty Show held at the Donald E. Stephens Convention Center in Rosemont, IL.

Farouk Systems Takes Center Stage at America’s Beauty Show

Farouk Systems Takes Center Stage at America’s Beauty Show

The beauty industry is always evolving, with new trends, techniques, and products emerging each year. Among the pioneers leading this charge is Farouk Systems, Inc., a name synonymous with innovation and excellence in the world of haircare. From April 20th-22nd, 2024, all roads lead to Rosemont, IL, just outside Chicago, as Farouk Systems, Inc. showcases its innovative tools and haircare at America’s Beauty Show, held at the prestigious Donald E. Stephens Convention Center.

Get Front Row Access

Booth #1012 will be the hub of excitement, where Farouk Systems, Inc. artists Anna Cantu, Bradley Tuggle, McKenzie Lehmann, and Rocky Vitelli will wow attendees with their expertise and creativity. But the real stars of the show are the groundbreaking products they’ll be showcasing, promising to revolutionize the way we approach haircare. One of the highlights is the LG CHI Color Master Factory, a cutting-edge digital color lab that brings precision and customization to a whole new level. With this technology, hairdressers can create bespoke color formulations tailored to each client’s unique preferences and needs, ensuring stunning results every time.

CHI Color Express at America's Beauty Show

Fast Track to Fabulous with CHI Color Express  

For those seeking speed and convenience without compromising on quality, the CHI Color Express will be a game-changer to America’s Beauty Show attendees looking to discover color products that will boost their bottom line. This 10-minute ammonia-free wonder delivers vibrant, long-lasting color in record time, perfect for busy salon schedules and on-the-go clients.

But innovation doesn’t stop there. Farouk Systems, Inc. will also be showcasing it CHI Lava technology, harnessing the power of volcanic lava and ceramic for superior styling performance. With its ability to generate ions and far-infrared heat, this innovative technology ensures smooth, frizz-free hair with unparalleled shine and manageability.

In tune with the growing demand for sustainable and cruelty-free products, Farouk Systems, Inc. presents the CHI Vibes line—a hip, vegan, and gluten-free range that combines style with conscience. From vibrant colors to nourishing treatments, this line offers something for everyone, while staying true to ethical values.

CHI Live Brings the Show to You

But the excitement doesn’t end at the trade show floor. Thanks to CHI Live, a dynamic livestream series, both attendees and viewers at home can enjoy exclusive insights, tips, and giveaways from the comfort of their screens. Hosted by the talented Anna Cantu, CHI Live promises an immersive experience that brings the magic of America’s Beauty Show directly to you. Watch it live on Monday, April 22nd, at 1:00 p.m. CST via the Farouk Systems, Inc. YouTube channel, Instagram, and Facebook pages.

With Farouk Systems, Inc. leading the way, America’s Beauty Show promises to be an unforgettable event, showcasing the latest innovations and trends in the world of haircare. Whether you’re a seasoned professional or an eager enthusiast, there’s something for everyone to discover and delight in. So get ready to be inspired, as Farouk Systems, Inc. takes beauty to new heights at America’s Beauty Show.

America’s Beauty Show
Farouk Systems, Inc., Booth #1012
Saturday, April 20th, 11am – 5pm
Sunday, April 21st, 9am – 4pm Monday, April 22nd, 9am – 4pm

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with the prestigious “Hair Styling Innovations” award at the 2024 New You Beauty Awards. The award was presented during a dazzling ceremony held at the 1 Hotel in South Beach, Miami, Florida, on Saturday, April 13th, 2024.

The New You Beauty Awards — part of the NEW YOU Beauty B.A.R Live Event Weekend — celebrated excellence and innovation in the beauty industry. The event was a glamorous affair, attended by influencers, celebrities, and renowned brands, providing a platform to showcase the latest advancements and trends in health and beauty.

Why CHI Lava Reigns Supreme

The CHI Lava 4D Hairstyling Iron stood out among the competition with its revolutionary technology and exceptional performance. Utilizing volcanic lava combined with ceramic, the hairstyling iron delivers unparalleled results, leaving hair smooth, shiny, and frizz-free. CHI LAVA 4D™ Technology features two perfectly calibrated, lava-coated-floating inner plates which deliver precise tension that allow you to easily smooth the hair and add brilliant shine in one pass. 2 additional Lava plates are continued onto the outer shell of the iron to prevent resistance and keep perfectly-smooth curls intact. Its innovative technology ensures even heat distribution, minimizing damage and maximizing styling possibilities.

Farah Faulkner, President of Sales at Farouk Systems, Inc. accepted the award on behalf of Farouk Systems, Inc. She expressed her excitement about winning the esteemed award, stating, “What an incredible experience and I’m so proud of how we continue to push boundaries in innovation to deliver beautiful results.”

Faulkner further emphasized the overwhelming support received from attendees at the event, with many expressing their admiration for the CHI Haircare brand and sharing their personal CHI Haircare stories.

The recognition of the CHI Lava 4D Hairstyling Iron at the 2024 New You Beauty Awards reinforces Farouk Systems, Inc.’s commitment to innovation and excellence in the haircare industry. As the brand continues to push boundaries and redefine beauty standards, consumers can expect cutting-edge products that deliver exceptional results.

CHI Lava 4D Hairstyling Iron Award-Winning Features

Check out the award-winning CHI Lava 4D Hairstyling Iron and see why it stole the spotlight in Miami, FL.

CHI Lava 4D Hairstyling Iron
  • Lava mineral-coated plates produce ions every time the plate is heated, resulting in healthier, stronger-looking hair, reduced frizz, and amazing shine.
  • 4D plate technology combines four precision calibrated plates for dimensional styling
  • Two lava-mineral-coated, extended-length 4 ¼” inner floating plates allow for one-pass smoothing
  • Two lava-mineral-coated outer plates allow the hair to glide smoothly when creating curls
  • Preset temperature settings: 450°F / 430°F / 410°F / 390°F / 370°F
  • Cool-tip finger grips for an easy and safe grip
  • Perfectly aligned plates so there is no gap
  • Raised outer edge on plates allows users to get close to scalp
  • 11 ft. (3.35M) cord
  • 1 hour auto shut-off
  • Dual voltage

To learn more about our brands, visit farouk.com. For our professionals-only products, check out pro.chi.com.

CHI Color Express: Optimizing Color

CHI Color Express: Optimizing Color

As a stylist, time is everything. Optimizing your schedule, balancing client appointments, and not compromising on the quality service you provide is hugely important. Now, in a revolutionary move, CHI has launched their express coloring range, which we imagine will be music to every colorist’s ears.

Promising stunning color results for both women and men, this innovative line guarantees both swift application and comprehensive gray coverage, ensuring outstanding outcomes that rival those achieved with traditional permanent colors. It’s perfect for express services like root touch-ups, effective gray coverage, and men’s gray blending.

“CHI Color Express revolutionizes the professional hair industry by delivering up to 100% grey coverage in just 10 minutes with unparalleled shine,” explained Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, Inc. and CHI Haircare. “Traditional permanent dyes typically demand 40-50 minutes to achieve similar results. With CHI Color Express, this time-saving advantage has the potential to cater to a minimum of 4 to 5 additional clients per day, so it maximizes productivity and increases earnings.” Mego continued: “For the busy colorist, CHI Color Express is a game-changer. By offering fast gray coverage in just 10 minutes, it streamlines salon procedures, catering to the fast-paced lifestyle of hardworking colorists. This product allows salon professionals to gain confidence in offering gray coverage services in less time. Ultimately, CHI Color Express not only enhances the salon experience but also empowers colorists to maximize their earning potential daily.”

The range is not only ideal for professional stylists with busy schedules, but also for clients seeking fast and convenient hair coloring solutions.

Now, when you factor in exactly how long permanent dye and color usually take, you might still be wondering exactly how this works? We’ll explain. CHI Color Express is formulated with concentrated permanent hair dyes that possess exceptional penetrability, resulting in a faster and gentler coloring process.

This ammonia-free range is the perfect addition to the salon of a busy colorist looking to fit in extra clients and maximize their time, but crucially without compromising on quality. CHI Color Express promises to deliver beautiful, vibrant hair color in less time, while achieving the same exceptional result as any standard permanent color. The easy- application coloring range is perfect for obtaining quick, full-coverage results in a fast-paced environment, ultimately saving both time and cost. And look at this range of colors!

Backing up its bold promise to deliver fast color with outstanding results, Mego explained: “What sets CHI Color Express apart is its meticulously crafted formulation. As the pioneer of ammonia- free 10-minute color, it incorporates advanced Hue Definition Technology. It includes a blend of high- performing ingredients like Aloe Vera, Hyaluronic Acid, and Silk Protein. Aloe Vera locks and seals in moisture while Hyaluronic Acid deeply hydrates the hair for a shiny appearance. Finally, Silk Protein replenishes hair with essential proteins and keratin to add volume and help overall hair health.”


Hyaluronic Acid, a naturally occurring polysaccharide (sugar molecule) in the body, is highly valued for its exceptional hydrating properties. Its water-retaining capacity enables it to form a thin film on the hair, preventing moisture loss and ensuring optimal hydration for both the hair and scalp, resulting in radiant and smooth hair. In addition to this, it’s known to reduce frizz, increase hair elasticity, and protects from mechanical damage.


Aloe Vera, widely known as nature’s natural moisturizing agent, is rich in essential nutrients, amino acids, and vitamins. It offers excellent conditioning properties and protection to hair while providing moisture to dry and sensitive scalps. The naturally derived ingredient plays an important part in the formula, containing vitamins, minerals, and polysaccharides which act as moisture magnets both attracting and sealing in moisture to your hair. On top of this, it forms a protective barrier on the strands, reducing frizz and adding shine.


Silk Protein strengthens, moisturizes, adds shine, and protects the hair. It contains 17 out of the 19 amino acids found in human hair, making silk is one of the strongest fibers globally, capable of bonding with and repairing hair from the inside out. The strengthening ingredient can both hold and absorb moisture in your hair, while providing long-lasting color results and unparalleled shine.

In addition to these benefits, CHI Color Express is enriched with CHI’s specialty ceramic ingredient and olive oil, providing conditioning properties while facilitating deep color penetration within the hair for comprehensive color oxidation. Moreover, this innovative formula acts as a protective shield, guarding the hair against damage and preventing color depletion.

The Hue Definition Technology’s multi-faceted advantages further include locking in moisture and sealing the cuticle, ensuring the hair remains well-nourished and protected. Simultaneously, it adds depth and dimension to each individual strand, resulting in vibrant color and an impressive, high- gloss shine.


  • Full oxidation of hair dyes contributing to longer-lasting color.
  • Silk cream base has built-in protection for sensitive scalps.
  • Contains antioxidants to help prevent color fading.
  • Adds intense moisture to hair during coloring services for conditioning while providing natural smoothing agents.
  • Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage.
  • Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine.

Credit: Salon Evo

Quick Root Touchup in 10 Minutes with CHI Color Express

Quick Root Touchup in 10 Minutes with CHI Color Express

In the fast-paced world of professional salons, every moment counts. For stylists juggling hectic schedules, the demand for efficient yet high-quality hair color has never been greater, even for something as simple as a quick root touchup. Enter CHI Color Express, the game-changing range of ammonia-free permanent hair dyes designed to meet the needs of busy stylists who could use some speedy solutions to keep their clients happy.

Crafted with the busy stylist in mind, this line’s versatility makes it the perfect fit for clients seeking fast and convenient hair coloring solutions. Whether your clients are due for a quick root touchup, effective gray coverage, or even men’s gray blending, this line caters to a spectrum of needs mirrored by its broad range of colors.

Efficiency Redefined

CHI Color Express doesn’t just promise swift application – it delivers. Made for busier-than-ever professional stylists, this innovative line promises coloring services that aren’t just fast, but fabulous. The ammonia-free formula prioritizes efficiency without compromising on the quality of the outcome. And with twenty different shades to choose from, you can fit in quick touchups, or even full coverage color for any client needing hair color in a hurry.

Gray Coverage in a Flash

One of the standout features of CHI Color Express is its comprehensive gray coverage, even for fresh, bright silver roots. This line goes beyond just adding a splash of color; it tackles stubborn gray roots with precision and care. The result? Vibrant, healthy color that rivals traditional permanent color in richness, silkiness, and longevity. Check out our touchup process here!



Formula 1: -3.oz. X4N Dark Brown + -3 oz. 20 Volume Developer

Step 1: Color Application

With a small brush, gently brush the color onto only the roots.

Step 2: Processing

Wait ten minutes (just ten minutes!) for the root color to process.

Step 3: Rinse and Shampoo

When the color is finished processing, gently rinse the hair and shampoo with CHI Royal Treatment Color Gloss Shampoo. Follow with CHI Royal Treatment Color Gloss Conditioner.

Step 4: Admire the Results

In only ten minutes, you will have managed to fully cover even the most stubborn gray roots, leaving the hair soft, nourished, and beautifully vibrant.

CHI Color Express: The Ultimate Busy Salon Solution

Color services are the backbone of the modern salon, and CHI Color Express is the key to servicing more clients without sacrificing time. With CHI Color Express, colorists can leave lengthy coloring sessions in the past without compromising on the quality of their work.

CHI Color Express is the perfect marriage of speed and sophistication. We can’t wait to see how this game-changing range will elevate the artistry of professional salons worldwide.