Houston, TX – Chairman and Founder of one of the largest haircare companies in the world, Farouk Systems, Inc., Dr. Farouk Shami has dedicated his life to giving back. He will be honored on July 10th, 2023 as the Spirit of Life Honoree at City of Hope’s fundraising gala, the Spirit of Life Celebration. The Spirit of Life Award is presented to individuals whose professional and humanitarian accomplishments are worthy of celebration. It is the highest honor given by City of Hope, a National Cancer Institute-designated comprehensive cancer center for diabetes, cancer and other life-threatening diseases.
Dr. Shami is a successful businessman and innovator. He owns 61 total patents with 22 pending, creating beauty discoveries like the first ammonia-free hair color, the first ceramic flat iron, and the first-to-market digital color lab, the LG CHI Color Master Factory. He was the first to utilize NASA technology in the development of professional styling tools and haircare. He is also the first hairdresser to receive a Doctorate of Beauty – an honorary Ph.D. of Arts by SeoKyeong University in Korea.
Dr. Farouk Shami and Farouk Systems, Inc. have donated millions of dollars and resources to support various philanthropic causes, including COVID-19 relief to health care professionals, first responders, homeless shelters, and food banks. He was also a rapid responder when events and disasters – such as the 9/11 attacks, hurricanes, tornadoes, and floods – struck nationally.
He is a global frontrunner in the beauty industry who loves sharing his knowledge and his expertise with others. His partnership with Lone Star College at the CHI School of Cosmetology in Houston, TX, helps impact the development of future hairstylists and expand career opportunities for graduates.
“Giving back is the art of transforming lives and creating a ripple effect of positive change in our world,” said Dr. Shami. “It’s a powerful force that ignites hope, uplifts communities and shapes a brighter future for generations to come,” he added.
As the Spirit of Life Award Honoree, Dr. Farouk Shami is steadfast in his commitment to the City of Hope’s collaborative approach to advancing cancer and diabetes research, providing compassionate care, and bringing hope to those in need.
“The City of Hope is an organization that does amazing work,” said Dr. Shami. “I am grateful for this honor, and I am so proud that Farouk Systems, Inc. can join the organization in transforming the lives of patients and contributing to the global fight against devastating illnesses.”
The City of Hope’s Spirit of Life Celebration will take place at the Zouk Nightclub at Resorts World Las Vegas in Nevada on July 10th, 2023. It will be an opportunity for the beauty industry to come together in support of City of Hope. For those looking to make a difference in the groundbreaking work of City of Hope, donations can be made here.
The International Beauty Show (IBS) in Las Vegas, listed among 50 the fastest-growing trade shows for beauty enthusiasts, professionals, and industry giants, was the must-see event of Summer 2023.
This year, Farouk Systems, Inc.made a lasting impression at IBS with its groundbreaking technologies and captivating product lineup. From the revolutionary LG CHI Color Master Factory to the all-vegan CHI Vibes collection, to the lineup of master hairstylists who showcased them, Farouk Systems, Inc. left attendees in awe with its latest innovations and breathtaking showmanship.
The Digital Haircolor Revolution
The crown jewel of Farouk Systems, Inc.’s showcases this year was the LG CHI Color Master Factory, a state-of-the-art digital color lab that rocked the world of hair color technology last year and has only gained momentum since.
Using cutting-edge technology, the LG CHI Color Master Factory delivers a full spectrum of precise, endlessly customizable hair color formulations, mixed in under two minutes. This hyper-specialized, AI-powered color lab allows stylists to spend less time mixing and more time practicing the actual art of hair color. Farouk Systems, Inc.’s masterpiece has truly redefined the boundaries of hair color innovation.
Vegan haircare, Royal Treatment and More.
Always at the forefront of the development of sustainable and cruelty-free beauty products, Farouk Systems, Inc. introduced new tools and wetline products as an expansion of its CHI Vibes collection at IBS Las Vegas.
This collection includes a range of all-vegan products and hair tools that provide exceptional performance while adhering to ethical standards.
From wavers in three different sizes to hairdryers, to multitasking vegan wetline products, the CHI Vibes collection combines advanced technology with eco-friendly practices, ensuring that hairstylists and customers can achieve stunning looks guilt-free.
But some of Farouk Systems, Inc.’s offerings were for professionals only!
From their stage at IBS Las Vegas, Farouk Systems, Inc. hair geniuses showcased the expansive Royal Treatment by CHI professional haircare line. Designed to give hairstylists the ultimate arsenal to indulge and pamper hair, this luxurious collection provides nourishment, restoration, and protection for all hair types and any salon need a hairstylist could encounter.
Infused with a blend of pearl, aloe and white truffle, Royal Treatment by CHI products are set to elevate the salon experience, delivering unparalleled results and helping hairstylists leave their clients looking and feeling regal.
Farouk Systems, Inc. also showcased the CHI LAVA collection of hairstyling tools, with tools like the CHI LAVA 4D Hairstyling Irontaking center stage. Utilizing the natural heat-conducting power of volcanic lava minerals, these tools offer superior heat distribution, durability, and styling performance.
To demonstrate the capabilities of their innovative products, Farouk Systems, Inc. brought a star-studded entourage of renowned hairstylists with them to IBS Las Vegas. Mego Ayvazian, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitalli captivated the audience with their artistic flair and expertise, creating groundbreaking looks, vivid color transformations, and breathtaking presentations with the LG CHI Color Master Factory, inspiring professionals and beauty enthusiasts alike.
With its arsenal of cutting-edge products, presentations and innovations, Farouk Systems, Inc. once again left its mark at IBS Las Vegas 2023, leaving the world eagerly anticipating its next groundbreaking contribution to the future of haircare.
Farouk Systems, Inc., the global professional haircare industry leader, played host to a gathering of talented hairstylists from around the globe. The New Talent Certification Event, held at the CHI Academy in Houston from June 12th-14th, 2023, offered an incredible opportunity for emerging stylists to enhance their skills and broaden their horizons with expertise only the hair geniuses at Farouk Systems, Inc. could offer.
At this exclusive training event, attendees learned new techniques, got a sneak peek at new, trending colors for 2023, and had the incredible opportunity to get hands-on experience with the groundbreaking LG CHI Color Master Factory. This state-of-the-art digital hair color factory has garnered rave reviews since its unveiling last year and has since been revolutionizing the world of hair color, salon by salon, ever since. Utilizing the best of AI technology paired with human artistry, the LG CHI Color Master Factory boasts an endless range of color applications, offering a full spectrum of the highest-quality, ammonia-free color that leaves hair in better condition than before color application.
“A lot of my clients ask if I’ve added a [shine] treatment to their hair, but it’s just the color [from the LG CHI Color Master Factory]!” said Ilyse Dudley, Corpus Christi-based hairstylist. “[CHI] color really softens the hair, adds that moisture, and adds that shine that everyone is missing.”
Attendees were also wowed by the LG CHI Color Master Factory’s utility and efficiency. This amazing digital color factory has the ability to precisely identify, measure and mix an endless array of demi, semi, and permanent hair color formulations in under two minutes, minimizing the error margin and letting stylists rest easy, knowing that their color is flawlessly mixed down to the last color molecule. This also has a human benefit: allowing hairstylists to focus on their art and technique as AI does what has often been considered the grunt work of haircolor.
“I’m super impressed with the level of mixing I know I can come up with and establish,” said Austin-based hairstylist Hector del Valle. “It’s something that I feel will really revolutionize the hair industry.”
Guests were also impressed with how the LG CHI Color Master Factory streamlined the coloring process, ensuring consistent and accurate results and cutting down on color and packaging waste. Using patented, aerosolized canisters, the LG CHI Color Master Factory is designed to use every bit of color, eliminating waste by up to 30%. It also tracks the color formulations created and used by each stylist, and logs the information by both stylist name and client name, ensuring that every client’s painstakingly-chosen color will be saved for future use and that no color is left unused.
“The top [benefit] would be the amount of color that I just do not waste. I can be precise, even with the smallest amount,” said hairstylist Cassie Zeitler.
At this fantastic event, Farouk Systems, Inc.once again demonstrated its commitment to nurturing the next generation of hairstylists and helping them reach their full potential. By bringing together talented hairstylists from different parts of the world and arming them with the knowledge and skills to increase their business acumen and their art, Farouk Systems, Inc. remains a champion of creativity and innovation in the digital hair color revolution.
From June 3rd – 5th, 2023, Farouk Systems, Inc., a multi-decade industry leader in beauty and haircare, made a grand exhibition at Premiere Orlando 2023, the largest beauty show in the United States. With an impressive lineup of renowned hairstylists, the hair geniuses at Farouk Systems, Inc. wowed attendees with captivating stage presentations showcasing the luxurious haircare line, Royal Treatment by CHI, the popular, all-vegan CHI Vibes line, hair-saving CHI LAVA tools, and the groundbreaking digital hair color formulator, the LG CHI Color Master Factory.
Hair and beauty industry professionals were treated to firsthand insights from Farouk Systems, Inc. experts, allowing them to master cutting-edge color techniques and stay at the forefront of trends. With esteemed hairstylists Mego Ayvazian, Anna Cantu, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitelli hosting engaging demonstrations on the revolutionary LG CHI Color Master Factory, the company showcased its expertise and commitment to excellence.
Capable of formulating an unlimited array of demi, semi and permanent hair color combinations in under two minutes, the LG CHI Color Master Factory was the crown jewel in Farouk Systems, Inc.’s showcase. This state-of-the-art machine uses artificial intelligence paired with inimitable human artistry to help hairstylists achieve their best color formulations every time, increase client satisfaction, and help heal the planet by reducing shop waste by up to 30%.
But the LG CHI Color Master Factory wasn’t the only eco-friendly showpiece Farouk Systems, Inc. brought to Premiere Orlando this year. The all-vegan CHI Vibes line of products and hair tools wowed attendees with its much-lauded multitasking products, such as CHI Vibes “Know It All” Multitasking Hair Protector, CHI Vibes “Start to Finish” Balm to Oil Primer & Finisher, and the large-barreled CHI Vibes “Hollywood Waves” Hairstyling Waver.
Premiere Orlando 2023 also provided the perfect platform for Farouk Systems, Inc. to introduce the new, luxurious, professionals-only haircare line, Royal Treatment by CHI. Attendees were captivated by the high-end products, formulated with the finest ingredients to rejuvenate and transform hair. This exclusive launch received enthusiastic acclaim, generating excitement among professionals aiming to elevate their salon services.
Farouk Systems, Inc.’s triumphant return to Premiere Orlando 2023 was marked by exceptional stage presentations, innovative hair color education, and the special brand of artistry only Farouk Systems, Inc. can provide. Once again, the company solidified its position as a trendsetter in the beauty industry, forever dedicated to the art and science of hair styling.
Premiere Orlando 2023 Show Highlights
Couldn’t make it to Premiere Orlando? Check out some of the highlights below!
Are you a master of precision cuts, a virtuoso with transformative colors, or a visionary in hairstyling in Houston, TX? This is your chance to showcase your skills and win big! Farouk Systems, Inc. is thrilled to invite you to participate in its enticing Farouk Hair Masters Giveaway Contest, featuring three captivating categories: Cut, Color, and Style. The giveaway contest features fabulous prizes, including cash rewards up to $3,000, a trip to meet Dr. Farouk Shami at the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023, along with a free educational class of your choice!
At Farouk Systems, Inc., we believe in celebrating the incredible talent and artistry of hairdressers like you. The Farouk Hair Masters Giveaway Contest is designed to give you a platform to demonstrate your exceptional abilities and be rewarded for your hard work. Just show us your process and tell us your story with a photo or video submission. Here’s a bonus: You can submit as many entries as you’d like, if you live in Houston, and you do not need to be a Farouk Systems, Inc. artist to participate! So, whether you’re proficient in cutting, color or styling services, we want to see your most extraordinary creations!
Contest Categories
Cut
Showoff your precision and artistry in haircutting. Whether it’s a trendy bob or a classic layered cut, we want to see your work.
Color
From vibrant rainbow hues to natural balayage blends, showcase your ability to transform hair with captivating colors.
Style
Display your flair for hairstyling by creating breathtaking updos, intricate braids or any other fabulous hairstyles that showcase your creativity.
How To Enter
1.) Register below to create a free account if you haven’t already.
Registration Form
2.) Like the giveaway contest post on the Farouk Systems, Inc. official Facebook and Instagram social media channels.
3.) Create your best work in any of the categories (Cut, Color, and Style) and capture it with high-quality photos or videos.
4.) Share your work on your public social media account using #FaroukHairMasters.
What You’ll Win
By entering the contest, you stand a chance to win one of three top prizes in each Cut, Color and Style category. Don’t miss out on this incredible chance to elevate your career, learn from industry experts, and bask in the limelight of your well-deserved success.
First Prize (for each category)
$3,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Second Prize (for each category)
$2,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Third Prize (for each category)
$1,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Hotel and airfare will be fully covered by Farouk Systems, Inc. For full terms and conditions, read more here.
Hairstylists’ creativity and expertise are essential in transforming a client’s vision into a reality. One popular look among clients for any occasion is a curly half-up, half-down hairstyle; it offers a perfect blend of elegance and charm. Creating this look with the help of Royal Treatment Styling & Finishing products, will ensure that your client exudes confidence and sophistication. Want to learn how to recreate this look? Follow this exclusive step-by-step by Farouk Systems, Inc. Creative Director Mego Ayvazian to help elevate your craft and unleash your artistic flair.
Get The Look
Follow this tutorial to achieve this royalty-worthy look behind the chair.
Step One: Using a CHI Turbo Ceramic Round Boar Brush, carefully detangle your hair to ensure it is smooth and free of knots.
Step Two: Lightly spray hair with Royal Treatment Rapid Shine Spray.
Step Three: Divide hair into two sections – top and bottom. Use a horizontal parting just above the ears to separate the two sections.
Step Four: Use Royal Treatment Bond & Repair Blow Out Primer and Royal Treatment Ultimate Control Working Spray to mold and control the ponytail. Secure it with an elastic hair tie.
Step Five: Take a small section of hair from the back of the ponytail, spray it with Royal Treatment Ultimate Control Working Spray, and wrap it around the elastic hair tie. Secure it with a bobby pin.
Step Six: Apply a small amount of Royal Treatment White Truffle Foaming Mousse throughout hair.
Step Seven: Use the CHI Lava Tapered Wand to achieve ringlet curls.
Step Eight: Take a small section of hair from the bottom section and wrap it around the CHI Lava Tapered Wand. Hold the hair around the wand for 3-5 seconds to set the curl, and then release it. Repeat this process until the entire head is curled.
Step Nine: Separate the curls using the CHI Eco Volumizing Comb and set the style using Royal Treatment Rapid Shine Spray.
Artist Tip: To give the hairstyle more volume and texture, gently loosen the curls with your fingers.
Step Ten: Finish of the half-up half-down hairstyle by applying a mist of Royal Treatment Ultimate Control Working Spray.
About Royal Treatment Styling & Finishing
Created exclusively for professional stylists, the Royal Treatment Styling & Finishing collection is a high-performance line of salon must-haves helps achieve your styling goals. This collection offers versatility and range across different hair types and textures. See all the products featured in this line:
Each product marries the power of science and nature to let you do your best work and truly make your clients feel like the VIPs they are. The Royal Treatment Styling & Finishing products combine quality, clean ingredients with the most innovative hair technology.
All formulas from the collection are made with a luxe cocktail of white truffle, pearl, and aloe vera, containing vitamin B, amino acids, proteins, and moisturizers, tailor-made to give hair what it craves and strengthen hair from the inside out.
Royal Treatment Signature Complex
This sulfate and paraben free collection maintains healthy, beautiful hair, creating extraordinary results. Whether you’re creating an avant-garde, classic or sleek look, this line will help you achieve the hairstyle you want with ease
$3,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
