(281) 876-2000 | (800) 237-9175 infoweb@farouk.com
0 Items
Farouk Systems Inc. helps during Hurricane Event

Farouk Systems Inc. helps during Hurricane Event

Hurricane Relief Palooza – helps parents while entertaining kids

NEW BERN, NC (WITN) _ The halls of Two Rivers Church in New Bern was packed Friday evening with parents and kids alike taking part in the first of the two day Hurricane Relief Palooza.

The event was organized by Carrie on NC, a local Craven County Non-Profit that focuses on a number of issues surrounding kids, with the goal of helping parents and giving kids a fun experience just before Halloween.

Those who attended walked away with a free gift bag provided by Farouk Systems Inc., with like a hairdryer, shampoos and hairspray. “We’re just trying to bring some relief efforts and to bring joy. That’s our big thing, bringing joy to kids lives, we’re trying to bring more than just the normal basic needs, we’re trying to bring things people don’t think about,” said Brittaney Ratzlaff, the founder and President of Carrie on NC. Parents were also given the chance to look through donated clothes to help replace things lost during the storm.

“It shows you that you have a lot of good people with good hearts, because a lot of people who do these things are volunteers and they don’t have to do it, and a lot of donations are given, which people don’t have to do, so it shows me that there are still good people in the world,” said Andrea White, who attended the event with her family.

Hurricane Relief Palooza continues Saturday at the New Life Church in New Bern off Old Cherry Point Rd. Volunteers and organizers will be there from 9:30 AM to 4:00 PM, and will be giving out more free and donated items, and will provide fun and games for children.

All Photo By CHI – witn.com

Credit: witn.com

Farouk Systems Hosts Creative Artistic Team Training

Farouk Systems Hosts Creative Artistic Team Training

Farouk Systems, Inc. recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from  four continents at their home base in Houston, TX.  The two-day training showcased the latest salon color and cutting trends from around the world. Guests also enjoyed a VIP tour of the company’s manufacturing, laboratories, and production lines so they could see firsthand how hair color and hair care is made – from the mixing stages in the lab to final packaging on the production line.  To kick start the event, Dr. Farouk Shami, founder of Farouk, hosted a welcome dinner at his home in the Woodlands, TX.

During the CAT Training, each International Brand Ambassador participated in hands-on classes that featured the new CHI Chromashine with Chroma Intense Dye Technology that provides shiny, longer lasting color results.  Stylists learned to become mixologists and how to create color formulations with the 9-shade system using primary and secondary colors to create any color they could imagine.

Lead Global Artists Anna Cantu and Cynthia Diersen’s Trend Class included painting, smudging, and blending techniques that created soft seamless color.  While Creative Director Patrick Kalle and Canadian Hairdresser of the Year, Rocky Vitelli, shared the new Stardust Trend from Holland that featured bold bright color tones with a mix of texture.  The looks focused on short and long hair using the client’s natural texture.

According to Dr. Farouk Shami, “Education has been the foundation of Farouk Systems, Inc. For over 30 years, we have devoted all our efforts to not only train our educators but to help stylists around the world. We offer them the finest products from hair color that is ammonia free to haircare products and tools all created with Advanced American Technology.”

Farouk Systems Supports the Fantastic Sams’ Convention

Farouk Systems Supports the Fantastic Sams’ Convention

During the recent Fantastic Sams’ Convention held on September 30 – October 2, 2018 in Las Vegas at the Red Rock Casino and Resort, Farouk Systems Inc. was on hand to launch its new partnership with the company as the new corporate salon exclusive tool partner. To celebrate, Farouk Systems raffled off a 2018 custom made, red CHI Ford Mustang valued at $29,000. The lucky winners were franchise owners from the Raytron Region – Yolly and Wayne Gillespie.

Lucky winners Wayne and Yolly Gillespie

Photo By Farouk

As part of the festivities, Rocky Vitelli, a CHI Global Artist, was a guest speaker sharing his knowledge and experience during the 3-day educational event. He talked about the new styling trends for Fall using the CHI Lava Flat Iron. Also, on hand to support Fantastic Sams’ was Dr. Farouk Shami, who provided a motivational speech for all the attendees, and Stuart Feldshon, Farouk Systems’ President of North America Sales. From Esquire Grooming, Trevelle Baker shared the latest barbering trends and techniques utilizing the Esquire Brand.

According to Dr. Farouk Shami, “This was also a special celebration for us as Fantastic Sams is our new corporate salon exclusive tool partner. We will now be offering their stylists our world-famous CHI tool technology for a brand exclusively made for the Fantastic Sams stylist.”

“We wanted to make as splash at the annual Fantastic Sams Convention,” says Stuart Feldshon. “Hairdressers and owners alike entered a raffle to win the CHI Mustang, while the owners of Dessange Group North America picked the winner out of our entry box. With the Mustang being displayed in front of the hotel for the full three days leading up to the drawing, excitement built up to the climactic drawing of the winner.”


CHI LAVA Ceramic Hairstyling Iron

Sourced from some of the most effective heat-conducting materials found on earth; volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling. This innovative combination of elements offers an incredibly smooth styling surface for effortless glide-ability on unruly and coarse hair textures. Minerals found in the volcanic lava help to strengthen the hair while creating impressively silky and shiny styles.



  • 1” Volcanic ceramic plates
  • Digital and adjustable temperature display
  • Maximum temperature of up to 450°F/232°C
  • Quick heat up
  • 11 ft. cord
  • Dual voltage
Behind The Brand Name – Dr. Farouk Shami

Behind The Brand Name – Dr. Farouk Shami


Farouk Systems, Inc.

Dr. Farouk Shami, Chairman and Founder

16 beauty executives disclose the meanings behind the brand names they created. Have you ever wondered where the brands you stock got their names? The origin of most names bears a meaningful story. Some names have become so familiar to us that we’ve forgotten that they’re invented words–or that they even have a special significance.

From acronyms and places to words borrowed from other languages, where do your customers’ favorite brand names originate, and what do they mean? To find out, we contacted beauty executives and founders to see how they decided that a name was the one. For these entrepreneurs, their brand names have deep, complex histories, proving that a brand’s story really begins at the beginning. Below, you’ll discover how some of the most recognizable names in cosmetics, skin care, hot tools and hair care came to be–you’ll never look at your store’s brands the same way!

CHI, in fact, stands for Cationic Hydration Interlink. CHI’s namesake technology signified a fundamental change in the beauty industry; we delivered the first innovation in tools using ceramic, ionic and infrared technologies–both for health and safety reasons. More than just a name, CHI means energy, which is only fitting since the Cationic Hydration Interlink technology energized sales for the styling iron and blowdryer categories in general. Thanks to that signature technology and the CHI acronym, the brand is now recognized by 95 percent of women in America.”

Farouk Systems Hosts Latin American Distributor Meeting

Farouk Systems Hosts Latin American Distributor Meeting

As they continue to expand globally, Farouk Systems Inc. recently hosted a two-day event for their Latin American partners in Houston, TX. This included representatives from Mexico, Belize, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Ecuador, Chile, Uruguay, Nicaragua and Columbia.

Guests were greeted with opening remarks from Dr. Farouk Shami, founder and chairman, and Rami Shami, CEO, both expressing their commitment to their needs. The Farouk Systems Executive Team of Lisa Marie Garcia, president of innovations and Stuart Feldshon, president of national and international sales, also presented a sneak peak into the upcoming product launches and overall marketing strategies.

On the first day, Garcia presented the full marketing plan and the company’s new tools launches such as the Nano with NASA-inspired Nano Silver & Blue Light technology plus the new CHI Power Plus, CHI Natural with Olive Oil and Aloe Vera with Agave Nectar Curl lines. She also introduced the extension of the LAVA Tools, which will include a LAVA Hair Dryer and Extended Styling Wand.

The distributors saw the company’s focus on their core values of Environment, Education and Innovation as well as plans for each countries extensive educational support such as:

  • Educational Shows
  • Educational Caravans visiting salons to help them grow their businesses and brand awareness
  • Educational Classes covering: The Art of Coloring and Lightening with CHI, Men’s Grooming with Esquire, The Artistry of Up Styling, The Artistry of Avant-Garde Styling, CHI Enviro Smoothing System, Deep Brilliance with same day Color and Relaxer, Same Day Color with Straightening or Smoothing, CHI Transformation Smoothing System and Color Correction
On Day One, Global Artist Anna Cantu provided a special presentation of models showcasing both the CHI Chromashine hair color as well as the CHI LAVA Volcanic Hairstyling Iron, to demonstrate the company’s dedication to education and innovation. Each country will have Cantu kick-start their informational events and shows followed up by Farouk Systems’ educational teams for additional support. This will bring brand awareness along with the latest in color trends, cutting and styling utilizing both the CHI and BioSilk brands.

On Day Two, Dr.  Shami and Garcia provided a tour of Farouk Systems’ labs and manufacturing. “This is where it all starts and ends,”  Dr. Shami said. “We take a great deal of pride in bringing that latest innovations and using the finest ingredients to manufacture the safest products. This is done not only for our fellow hairdressers but for their customers and the environment.”

“The energy this weekend was over the top – inspired by Dr. Farouk Shami,” says Feldshon. “Our new launch of Chromashine, and the continued success of CHI LAVA and CHI Shine Shades was met with enthusiasm by all who attended. We are looking forward to continued growth from our Latin American partners.”

About Farouk Systems:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide.