Houston, Texas – January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education.
As a company of hairdressers for hairdressers, committed to the environment, education, and innovation, Farouk Systems recognizes that Mego Ayvazian has earned this promotion through his experience as a 25-year international hairdresser, educator, and global artist.
Reflecting on this next step, Ayvazian shared:
“I take on this role with humility and gratitude, committed to building trust, inspiring creativity, and empowering hairdressers while authentically impacting consumers’ lives through long-lasting beauty. FAROUK SYSTEMS has always been about heart, integrity, and vision—and I am honored to help lead the future with purpose and care.”
FAROUK SYSTEMS looks ahead with confidence and excitement, trusting in Ayvazian’s leadership to help guide the brand forward—honoring its legacy while embracing what’s next for the professional beauty community worldwide.
CHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best Hair Innovation at the 2025 New You Beauty Awards. This prestigious recognition underscores CHI’s commitment to cutting-edge innovation and excellence in the professional beauty industry.
“I want to take this opportunity to thank New You Beauty Awards for choosing the AirGlam as the Best Hair Innovation in the professional beauty industry,” said Farouk Shami, Chairman and Owner of CHI Haircare. “Many thanks to you, many thanks to all the voters—we appreciate you and we thank you. We keep innovating because we love what we do. We are passionate about the professional beauty industry.”
As NEW YOU shares, “The moment we’ve all been waiting for has arrived: the finalists for the NEW YOU Beauty Awards are here, and the competition has never been fiercer. From cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.”
About CHI® LAVA AirGlam Multi Styler
The CHI LAVA AirGlam Multi Styler is a lightweight, high-performance styling tool featuring five interchangeable attachments to dry, curl, and volumize hair with ease. It harnesses patented CHI® Volcanic LAVA technology and a 1300W BLDC motor for professional-grade results while emitting over 100 million negative ions to combat static and frizz.
For more information, visitCHI.com or contact CHI Haircare’s press office.
The annual CHI Signature Artist Training took place at the DoubleTree Hotel in Houston, TX, from February 3rd-5th, bringing together top professionals for an immersive educational experience. At CHI, knowledge is power, but education is everything. This year’s training provided stylists with essential tools, techniques, and business insights to stay ahead in an evolving industry.
Throughout the three-day training event, Farouk Systems educators shared their expertise, providing valuable insights into their specialized fields. Anna Cantu, Global Artist for Farouk Systems, introduced the latest CHI innovations, offering an in-depth look at new formulations to enhance hairstyling and coloring. Josh Bernard and Fadi Mehanna explored the CHI Color Master Factory, a revolutionary system for precise and customizable color. Bradley Tuggle shared business strategies, while Mego Ayvazian, Vice President of Shows and Education, introduced his latest Harmony collection with Rocky Vitelli, offering practical salon applications.
Alexis Thanasoulas, Vice President of Marketing, outlined CHI’s marketing vision for 2025, focusing on building momentum from 2024 launches, distinguishing professionals from retail products, reinforcing CHI’s reputation, and staying ahead of industry trends. CHI remains committed to clarity through 40 years of color expertise, clean beauty innovations, and an unwavering dedication to hairdressers.
Mego highlighted the value of ongoing education and showcased the extensive resources available to stylists. CHI offers extensive training, including webinars, live Zoom sessions, salon education, CHI Academy courses, and Farouk-exclusive shows. Hands-on workshops covered curl techniques, color application, and tool mastery, with breakout sessions led by industry icons.
Education is the foundation of excellence, and CHI remains dedicated to empowering stylists with the knowledge, tools, and support they need to succeed. Whether through innovation, business strategies, or marketing insights, CHI is committed to driving professional growth. Stay inspired. Stay educated. Stay ahead with CHI.
Get an inside look at this year’s Signature Artist Training event!
Houston, TX — Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc., was honored with Special Recognition for a Philanthropic Life at the Latino Learning Center’s annual luncheon celebrating Presidents and CEOs. The award highlights his unwavering dedication to community service and his lifelong commitment to charitable causes across Houston.
Dr. Shami’s philanthropic efforts with the Latino Learning Center—a nonprofit that provides vital educational and support services to Houston’s underserved communities—have made a significant impact. His contributions have enabled the Center to enhance its adult education programs and provide services to seniors, veterans, and individuals with disabilities.
“Our company’s core values revolve around helping others and making a positive difference,” said Dr. Shami, who served as the event’s Honorary Chairperson at The Wortham Theatre Center. “It is a privilege to be recognized by the Latino Learning Center, and I am proud to support their vital work in the community.”
Reflecting on his philanthropic journey, Dr. Shami stated, “Giving back isn’t a single act, but a lifelong responsibility. Our commitment to supporting those in need goes beyond times of disaster—it’s about fostering continuous growth and opportunity for all.”
From left, Lenora Sorola-Pohlman, Navarro Insurance Group; Mitchell Contreras, Chairman of the Latino Learning Center; Siberia Ordóñez, VP, National Hispanic Business Development Manager at Comerica Bank, and Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.
About Farouk Systems, Inc. Farouk Systems, Inc. is a Houston-based leader in the professional haircare industry, known for its high-quality products under brands such as CHI, BioSilk, and Royal Treatment. The company is dedicated to innovation, sustainability, and giving back to the community through charitable initiatives.
Houston, TX – Farouk Systems, Inc. is excited to announce its upcoming Cancun Conference 2024: Innovation, Education, & Lots of Fun! Taking place from September 27th to 30th, 2024, at the Moon Palace Golf & Resort Spa in Mexico, this premier event promises to be an inspiring fusion of education and creativity. Whether you are a loyal salon partner or new to the FSI brand, registration is open to all professional hairdressers via https://education.chi.com/event/cancun-2024/.
Industry Icons
Join industry icons Mego Ayvazian, Anna Cantu, Rocky Vitelli, McKenzie Lehmann, and Bradley Tuggle for dynamic performances, exclusive workshops, and trendsetting looks that will inspire. Special guest Jorge X, an internationally acclaimed artist from X-presion Creativos, will also showcase his award-winning talents with a main stage performance and Out of The Box Trompe L’oeil Look.
Cancun Conference 2024 Innovative Classes and Workshops
Attendees can dive into a variety of engaging classes and workshops designed to hone their craft, including:
Shear Brilliance: Trendsetting Cut & Color
Crowned Creations: Styling Splendor with Royal Treatment
Discovery Hub: Interactive Learning Center
Creative Canvas: Art & Science of Color
Regal Revelations: Styling Artistry with Royal Treatment
Professional Expertise and Entertainment
This year’s gathering promises to elevate professional expertise and renew hairdressers’ passion for beauty. Whether professionals are looking to expand their knowledge or connect with peers, the Farouk Systems, Inc. Cancun Conference 2024: Innovation, Education, & Lots of Fun offers an unparalleled opportunity for inspiration, education, and professional growth. Plus, attendees can expect even more surprises with entertainment throughout the event.
Join Us
Farouk Systems, Inc. invites beauty professionals to elevate their craft, connect with peers, and immerse themselves in the art of hairdressing. For more information and to register, please visit https://education.chi.com/event/cancun-2024/.
Farouk Systems, Inc., in partnership with LG H&H, proudly announces a significant milestone as its revolutionary LG CHI Color Master Factory secures a patent from the United States Patent and Trademark Office (USPTO). This recognition underscores Farouk Systems’ relentless pursuit of innovation and excellence in manufacturing, further solidifying its position as an industry leader in the beauty sector.
The LG CHI Color Master Factory, a product of advanced American technology by Dr. Farouk Shami, a professional colorist boasting over 50 years of experience in the beauty industry, represents a breakthrough in the production of the first-to-market digitally controlled color customization system. This pioneering system, developed in partnership with LG H&H’s top engineers, streamlines color customization worldwide, revolutionizing the process for professionals. By integrating digital precision, it eradicates guesswork, guaranteeing consistently accurate color formulations with every use.
With over 30,000 color formulas meticulously crafted by professional color artists, the LG CHI Color Master Factory delivers fresh, vibrant colors while upholding environmental sustainability principles, minimizing its ecological footprint. Additionally, it boasts a 30% reduction in waste due to overmixing formulations and is environmentally friendly, significantly reducing packaging waste in salons from color bottles, tubes, and boxes.
Available worldwide and offered in multiple languages for seamless integration, this innovative system not only streamlines color services but also maintains comprehensive client records, ensuring personalized experiences with every visit.
“We are honored to receive this patent for our LG CHI Color Master Factory,” said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. “This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation.”
The patented technology employed in the LG CHI Color Master Factory integrates a sophisticated array of sensors, algorithms, and stringent quality control measures to achieve unparalleled color accuracy. By meticulously regulating variables such as pigment concentration, temperature, and curing time, Farouk Systems, Inc. ensures that each color formulation meets the highest standards of quality and consistency.
This milestone further cements Farouk Systems, Inc.’s position as a trailblazer in the beauty industry. The patent for the LG CHI Color Master Factory underscores the company’s steadfast commitment to innovation, quality, and unwavering dedication to customer satisfaction.
