LG CHI Color Master Factory Awarded Patent in United States

LG CHI Color Master Factory Awarded Patent in United States

Farouk Systems, Inc., in partnership with LG H&H, proudly announces a significant milestone as its revolutionary LG CHI Color Master Factory secures a patent from the United States Patent and Trademark Office (USPTO). This recognition underscores Farouk Systems’ relentless pursuit of innovation and excellence in manufacturing, further solidifying its position as an industry leader in the beauty sector.

The LG CHI Color Master Factory, a product of advanced American technology by Dr. Farouk Shami, a professional colorist boasting over 50 years of experience in the beauty industry, represents a breakthrough in the production of the first-to-market digitally controlled color customization system. This pioneering system, developed in partnership with LG H&H’s top engineers, streamlines color customization worldwide, revolutionizing the process for professionals. By integrating digital precision, it eradicates guesswork, guaranteeing consistently accurate color formulations with every use.

With over 30,000 color formulas meticulously crafted by professional color artists, the LG CHI Color Master Factory delivers fresh, vibrant colors while upholding environmental sustainability principles, minimizing its ecological footprint. Additionally, it boasts a 30% reduction in waste due to overmixing formulations and is environmentally friendly, significantly reducing packaging waste in salons from color bottles, tubes, and boxes.

Available worldwide and offered in multiple languages for seamless integration, this innovative system not only streamlines color services but also maintains comprehensive client records, ensuring personalized experiences with every visit.

“We are honored to receive this patent for our LG CHI Color Master Factory,” said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. “This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation.”

The patented technology employed in the LG CHI Color Master Factory integrates a sophisticated array of sensors, algorithms, and stringent quality control measures to achieve unparalleled color accuracy. By meticulously regulating variables such as pigment concentration, temperature, and curing time, Farouk Systems, Inc. ensures that each color formulation meets the highest standards of quality and consistency.

This milestone further cements Farouk Systems, Inc.’s position as a trailblazer in the beauty industry. The patent for the LG CHI Color Master Factory underscores the company’s steadfast commitment to innovation, quality, and unwavering dedication to customer satisfaction.

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems Electrifies America’s Beauty Show

Farouk Systems, Inc. illuminated the stage and captivated audiences at America’s Beauty Show in Chicago with a mesmerizing showcase of creativity, innovation, and expertise. From April 20th-22nd, 2024, America’s Beauty Show provided the perfect platform for Farouk Systems, Inc. and CHI Haircare to shine, captivating audiences with their cutting-edge products and world-class talent.

From the latest trends to cutting-edge techniques, Farouk Systems, Inc. set the beauty world abuzz with its dynamic presentations and interactive experiences. Attendees were treated to an unforgettable journey through the world of professional hair care, where every style and CHI Haircare product told a story of artistry, passion, and imagination.

The Artistry of CHI Haircare

Under the spotlight, top stylists showcased their mastery of the craft; among the artists on stage were Anna Cantu, Rocky Vitelli, Bradley Tuggle, McKenzie Lehmann, Lorena Guevara, Moe Taha, Sam Dassouki, and Mego Ayvazian. They each transformed models into living works of art with the help of CHI Haircare’s revolutionary products, including CHI Color Express, CHI Royal Treatment, CHI LAVA tools, among others. From sleek and sophisticated to bold and avant-garde, each look pushed the boundaries of beauty and inspired attendees to explore new possibilities.

A World of Innovation

At the heart of the excitement was the Farouk Systems, Inc. booth, where attendees delved into a world of innovation and excellence. From groundbreaking technologies like the LG CHI Color Master Factory to the cruelty-free CHI Vibes collection, visitors experienced firsthand the transformative power of Farouk Systems, Inc.’s flagship brands.

As the curtains close on another successful America’s Beauty Show, Farouk Systems, Inc. looks ahead with optimism and enthusiasm. With a renewed sense of creativity and inspiration, the haircare giant remains committed to pushing the boundaries of beauty and empowering professionals to unleash their full potential.

See Show Highlights 

Missed America’s Beauty Show? Look at key moments from the spectacular showcase at America’s Beauty Show held at the Donald E. Stephens Convention Center in Rosemont, IL.

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with the prestigious “Hair Styling Innovations” award at the 2024 New You Beauty Awards. The award was presented during a dazzling ceremony held at the 1 Hotel in South Beach, Miami, Florida, on Saturday, April 13th, 2024.

The New You Beauty Awards — part of the NEW YOU Beauty B.A.R Live Event Weekend — celebrated excellence and innovation in the beauty industry. The event was a glamorous affair, attended by influencers, celebrities, and renowned brands, providing a platform to showcase the latest advancements and trends in health and beauty.

Why CHI Lava Reigns Supreme

The CHI Lava 4D Hairstyling Iron stood out among the competition with its revolutionary technology and exceptional performance. Utilizing volcanic lava combined with ceramic, the hairstyling iron delivers unparalleled results, leaving hair smooth, shiny, and frizz-free. CHI LAVA 4D™ Technology features two perfectly calibrated, lava-coated-floating inner plates which deliver precise tension that allow you to easily smooth the hair and add brilliant shine in one pass. 2 additional Lava plates are continued onto the outer shell of the iron to prevent resistance and keep perfectly-smooth curls intact. Its innovative technology ensures even heat distribution, minimizing damage and maximizing styling possibilities.

Farah Faulkner, President of Sales at Farouk Systems, Inc. accepted the award on behalf of Farouk Systems, Inc. She expressed her excitement about winning the esteemed award, stating, “What an incredible experience and I’m so proud of how we continue to push boundaries in innovation to deliver beautiful results.”

Faulkner further emphasized the overwhelming support received from attendees at the event, with many expressing their admiration for the CHI Haircare brand and sharing their personal CHI Haircare stories.

The recognition of the CHI Lava 4D Hairstyling Iron at the 2024 New You Beauty Awards reinforces Farouk Systems, Inc.’s commitment to innovation and excellence in the haircare industry. As the brand continues to push boundaries and redefine beauty standards, consumers can expect cutting-edge products that deliver exceptional results.

CHI Lava 4D Hairstyling Iron Award-Winning Features

Check out the award-winning CHI Lava 4D Hairstyling Iron and see why it stole the spotlight in Miami, FL.

CHI Lava 4D Hairstyling Iron
  • Lava mineral-coated plates produce ions every time the plate is heated, resulting in healthier, stronger-looking hair, reduced frizz, and amazing shine.
  • 4D plate technology combines four precision calibrated plates for dimensional styling
  • Two lava-mineral-coated, extended-length 4 ¼” inner floating plates allow for one-pass smoothing
  • Two lava-mineral-coated outer plates allow the hair to glide smoothly when creating curls
  • Preset temperature settings: 450°F / 430°F / 410°F / 390°F / 370°F
  • Cool-tip finger grips for an easy and safe grip
  • Perfectly aligned plates so there is no gap
  • Raised outer edge on plates allows users to get close to scalp
  • 11 ft. (3.35M) cord
  • 1 hour auto shut-off
  • Dual voltage

To learn more about our brands, visit farouk.com. For our professionals-only products, check out pro.chi.com.

CHI Color Express: Optimizing Color

CHI Color Express: Optimizing Color

As a stylist, time is everything. Optimizing your schedule, balancing client appointments, and not compromising on the quality service you provide is hugely important. Now, in a revolutionary move, CHI has launched their express coloring range, which we imagine will be music to every colorist’s ears.

Promising stunning color results for both women and men, this innovative line guarantees both swift application and comprehensive gray coverage, ensuring outstanding outcomes that rival those achieved with traditional permanent colors. It’s perfect for express services like root touch-ups, effective gray coverage, and men’s gray blending.

“CHI Color Express revolutionizes the professional hair industry by delivering up to 100% grey coverage in just 10 minutes with unparalleled shine,” explained Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, Inc. and CHI Haircare. “Traditional permanent dyes typically demand 40-50 minutes to achieve similar results. With CHI Color Express, this time-saving advantage has the potential to cater to a minimum of 4 to 5 additional clients per day, so it maximizes productivity and increases earnings.” Mego continued: “For the busy colorist, CHI Color Express is a game-changer. By offering fast gray coverage in just 10 minutes, it streamlines salon procedures, catering to the fast-paced lifestyle of hardworking colorists. This product allows salon professionals to gain confidence in offering gray coverage services in less time. Ultimately, CHI Color Express not only enhances the salon experience but also empowers colorists to maximize their earning potential daily.”

The range is not only ideal for professional stylists with busy schedules, but also for clients seeking fast and convenient hair coloring solutions.

Now, when you factor in exactly how long permanent dye and color usually take, you might still be wondering exactly how this works? We’ll explain. CHI Color Express is formulated with concentrated permanent hair dyes that possess exceptional penetrability, resulting in a faster and gentler coloring process.

This ammonia-free range is the perfect addition to the salon of a busy colorist looking to fit in extra clients and maximize their time, but crucially without compromising on quality. CHI Color Express promises to deliver beautiful, vibrant hair color in less time, while achieving the same exceptional result as any standard permanent color. The easy- application coloring range is perfect for obtaining quick, full-coverage results in a fast-paced environment, ultimately saving both time and cost. And look at this range of colors!

Backing up its bold promise to deliver fast color with outstanding results, Mego explained: “What sets CHI Color Express apart is its meticulously crafted formulation. As the pioneer of ammonia- free 10-minute color, it incorporates advanced Hue Definition Technology. It includes a blend of high- performing ingredients like Aloe Vera, Hyaluronic Acid, and Silk Protein. Aloe Vera locks and seals in moisture while Hyaluronic Acid deeply hydrates the hair for a shiny appearance. Finally, Silk Protein replenishes hair with essential proteins and keratin to add volume and help overall hair health.”

HYALURONIC ACID

Hyaluronic Acid, a naturally occurring polysaccharide (sugar molecule) in the body, is highly valued for its exceptional hydrating properties. Its water-retaining capacity enables it to form a thin film on the hair, preventing moisture loss and ensuring optimal hydration for both the hair and scalp, resulting in radiant and smooth hair. In addition to this, it’s known to reduce frizz, increase hair elasticity, and protects from mechanical damage.

ALOE VERA

Aloe Vera, widely known as nature’s natural moisturizing agent, is rich in essential nutrients, amino acids, and vitamins. It offers excellent conditioning properties and protection to hair while providing moisture to dry and sensitive scalps. The naturally derived ingredient plays an important part in the formula, containing vitamins, minerals, and polysaccharides which act as moisture magnets both attracting and sealing in moisture to your hair. On top of this, it forms a protective barrier on the strands, reducing frizz and adding shine.

SILK PROTEIN

Silk Protein strengthens, moisturizes, adds shine, and protects the hair. It contains 17 out of the 19 amino acids found in human hair, making silk is one of the strongest fibers globally, capable of bonding with and repairing hair from the inside out. The strengthening ingredient can both hold and absorb moisture in your hair, while providing long-lasting color results and unparalleled shine.

In addition to these benefits, CHI Color Express is enriched with CHI’s specialty ceramic ingredient and olive oil, providing conditioning properties while facilitating deep color penetration within the hair for comprehensive color oxidation. Moreover, this innovative formula acts as a protective shield, guarding the hair against damage and preventing color depletion.

The Hue Definition Technology’s multi-faceted advantages further include locking in moisture and sealing the cuticle, ensuring the hair remains well-nourished and protected. Simultaneously, it adds depth and dimension to each individual strand, resulting in vibrant color and an impressive, high- gloss shine.

CHI COLOR EXPRESS BENEFITS

  • Full oxidation of hair dyes contributing to longer-lasting color.
  • Silk cream base has built-in protection for sensitive scalps.
  • Contains antioxidants to help prevent color fading.
  • Adds intense moisture to hair during coloring services for conditioning while providing natural smoothing agents.
  • Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage.
  • Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine.

Credit: Salon Evo

Farouk Systems Inc. Mourns the Loss of Rick Landry, Former Chief of Security and VP of International Education

Farouk Systems Inc. Mourns the Loss of Rick Landry, Former Chief of Security and VP of International Education

Houston, Tx – Farouk Systems, Inc., a leading manufacturer of haircare products, is deeply saddened to announce the passing of Rick Landry, former Chief of Security and Vice President of International Education. Landry’s multifaceted contributions to the company, coupled with his unwavering dedication to excellence, have left an indelible mark on the organization and the beauty industry at large.

Rick Landry’s journey with Farouk Systems, Inc. spans decades, during which he held various pivotal roles within the company. In addition to serving as Chief of Security, Landry distinguished himself as the Vice President of International Education, where he played a crucial role in expanding the company’s global footprint and nurturing talent across borders.

Dr. Farouk Shami, Chairman and Chairman of Farouk Systems, Inc., fondly remembers Landry as not only as a member of the Farouk Systems, Inc. family, but also a cherished friend and mentor.

“Rick was my first and last boss at a salon in Louisiana, who later became a dear friend,” remarked Shami. “His dedication and unwavering commitment have left an indelible mark on the company and the countless lives he touched. Rick’s legacy will continue to inspire us to push boundaries in everything we do.”

Beyond his professional accomplishments, Landry’s impact extended far beyond the Farouk Systems, Inc. headquarters. His warmth and genuine passion for helping others endeared him to all who had the privilege of knowing him. Whether he was mentoring aspiring hairstylists or leading security operations, Landry approached every task with integrity, humility, and boundless enthusiasm.

As Farouk Systems, Inc. mourns the loss of a beloved colleague and friend, it reaffirms its commitment to honoring Rick Landry’s memory by continuing to uphold the values of creativity, innovation, and inclusivity that he held dear. His legacy will forever be etched into the fabric of the company and serve as a guiding light for generations to come.

“Our thoughts and prayers are with Rick’s family and loved ones during this difficult time,” said Shami.

Join us in commemorating Landry’s extraordinary life and legacy. Together, let’s honor his memory with gratitude and fond remembrance.

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. The company provides the beauty industry with the latest innovations to a wide range of markets through multiple successful product lines and the finest educational support to better serve hairdressers and their clients.

CHI Reveals New Color Collection, Rouge de CHI

CHI Reveals New Color Collection, Rouge de CHI


Created by Mego Ayvazian and McKenzie Lehmann with assistance from Lorena Guevara, Rouge de CHI, a dynamic new collection of color from the hair geniuses at CHI, is set to dazzle in 2024.

Throughout history, no color has been as visually arresting, as inspiring, and as passion-inducing as red. Synonymous with energy, passion, love, and strength, a pure, strong red is a color emblematic of Farouk Systems, Inc.’s prestigious CHI Haircare brand. Now, it serves as the inspiration for their latest hair color collection, for the LG CHI Color Master Factory, Rouge de CHI. This collection of powerful, passionate looks is the brainchild of visionary artists from Farouk Systems, Inc., Mego Ayvazian and McKenzie Lehmann, with the invaluable contribution of Lorena Guevara.

This collection of looks brilliantly blends the worlds of artistry and technology, utilizing the LG CHI Color Master Factory—a digital color lab boasting over 30,000 meticulously crafted color formulations with the possibility to create endless looks at the touch of a button. The result is Rouge de CHI, a collection that showcases a vibrant yet accessible spectrum of colors simmering with passion, strength, and sensuality.


Rouge de CHI High Contrast Reverse Money Piece

High Contrast
Reverse Money Piece

A color combination as hot as your favorite coffee shop go-to, this fusion of beige blonde with a rich, velvety chocolate mocha, creates a color that is as luxurious as it is striking. The beige blonde base enhances the focal piece of the look: the chocolate ‘money piece’. This pop of color, artfully placed to frame the face, adds a touch of warmth and accentuates cheekbones, creating an effect that is positively hypnotizing.

Formula 1: Mix CHI Bleach & Shine with 20 volume CHI Color Generator using a 1:2 ratio and add 3 pumps of CHI Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Section hair into 4 quadrants.

Step 3: Begin in the nape and apply lightener in 1” sections. Apply from root the ends staying 1/8th-inch away from the scalp all over to perform a complete bleach out.

Toner Formula 1: ½ oz 6CM + ½ oz 6G + 2 shots Gold Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 2: 2 oz 11I + 1 oz 11N + 3 shots of Violet + 3 oz 10 volume formulated with the LG CHI Color Master Factory

Step 6: Section the crown, leaving the fringe out.

Step 7: Apply Toner Formula 1 to the fringe and panel above the ear underneath the crown parting.

Toner Formula 3: 2 oz 11I + 1 oz 11N + 3 shots of Violet + 3 oz 10 volume formulated with the LG CHI Color Master Factory

Step 8: Apply Toner Formula 3 to all remaining blonde hair.

Step 9: Process for 30 minutes at room temperature.

Step 10: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Step 1: Section hair into 3 sections (middle part with 2 sections and one large section in the back).

Step 2: Comb the hair straight down, cut to your desired length in the center and over direct to the center to leave length on the sides and front.

Artist tip: Start at the center for an even outcome.

Step 3: Continue taking sections until the entire back section has been completed.

Step 4: Once you have reached the top section, cut vertically to create texture, and do this across for the entire top section.

Step 5: Comb the hair straight down and check for inconsistencies and even without elevating the hair.

Step 6: To add more texture, take 1-inch square section from the top, comb straight up and point cut.

Step 7: Comb side sections straight down and tilt the head to the opposite direction without lifting the hair cut the front to desired length.

Step 8: For bang section using triangle method, comb up a vertical section and cut diagonally (towards yourself) and pull each sub section to the middle.

Artist tip: Use CHI Bond & Seal as a cutting agent.

Step 9: Starting at the crown, comb all the hair forward. Take a middle subsection and point cut to blend into the bangs. Take sections from the side, comb up, and point cut.

Step 10: Take the front section down and cut to desired length at an angle to leave the front longer.

Step 11: Go back with texturizing shears to add some texture and dimension in the bang area.


Ethereal Peachy Grey


This magical fusion of shades evokes high-octane fairycore in the best way possible. This color-blocked masterpiece seamlessly blends a sumptuous peach with the ethereal charm of light grey in the front bang area, resulting in a whimsical, cyberpunk pixie cut as welcome on the high streets as it is on the runway.

Formula 1: CHI Bleach & Shine + 20 volume CHI Color Generator using a 1:½ mixing ratio + 3 pumps of CHI Bond Rebuilder

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Begin to apply lightener all over for a complete bleach out to the root.

Step 3: After completing the root application all over, go back and apply lightener to the ends.

Step 4: Process until the desired level is achieved.

Artist tip: Lift hair off the scalp to aerate which will help with even processing and client comfort. Mist hair with CHI Bond & Seal to slow down processing for areas lifting faster than others.

Toner Formula 2: 1 oz Blorange Trend Color + 1 shot Orange Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 3: 1 oz Ice Trend Color + 1 shot of Violet Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 4: 1 ½ oz Baby Pink + 1 shot of Red Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Step 5: Create a section 1-inch from the hairline following the shape of the head.

Step 6: Apply Formula 3 to front section. Use a foil to protect the face, and apply to front left section, stopping at the ear. Cover section with foil.

Step 7: Apply Formula 4 using a 1-inch section behind the first foil.

Step 8: Behind the second foil, start with Formula 2 using a diagonal section. Lightly saturate and comb to opposite side.

Step 9: Apply Formula 4 to section above the ear and back of neck up to occipital and full side (right)

Step 10: Continuing with diagonal sub sections, apply Formula 2 up to the crown.

Step 11: Apply Formula 2 to remaining section (feathering; lightly saturating leaving blonde remnants) comb through to aerate.

Step 12: Process for 30 minutes.

Step 13: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.


Rouge de CHI Silver Peekaboo Edge

Silver Peekaboo Edge


For the sophisticate with a bad boy streak that can’t be tamed, this trendsetting creation is just the ticket to take a short look from boring to breathtaking. This look seamlessly blends sleek silver blonde with a subtle black peek-a-boo accent for a touch of rebellion and intrigue. The silver blonde base exudes refined, Silver Fox charm, while the black ribbon in the bang area creates an unexpected, edgy twist. This bold juxtaposition of colors is perfect for the modern man who seeks a look that’s confident, dynamic, and truly unforgettable.

Formula 1: CHI Bleach and Shine with 20 volume CHI Color Generator using a 1:1 ½ ratio and add 3 pumps of CHI Royal Treatment Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Begin applying to root and all remaining dark hair, performing a complete bleach out.

Step 3: During the last 5 minutes, pull through the ends to ensure there is no demarcation line.

Step 4: Rinse and shampoo with CHI Royal Treatment Clarifying Shampoo and follow with CHI Royal Treatment Clarifying Treatment.

Artist tip: Lift the hair off the scalp to make sure the hair aerates and does not cause irritation.

Toner Formula 2: ½ oz Ice Steel Trending Color + ½ oz Steel Violet + 1 shot of 1N + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 3: ½ oz 2N + ½ oz 10 volume formulated with the LG CHI Color Master Factory

Step 5: For accent piece, use a diagonal part, take ½” section, and apply Formula 2 in a foil.

Step 6: Apply Toner Formula 1 to the remaining hair.

Artist tip: Keeping the foil in the reversed position it will elevate colors bleeding.

Step 7: Process for 30 minutes at room temperature.

Step 8: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner

Step 1: Comb the top to the side to create a hard part.

Step 2: Begin using a 1 ½” guard on the CHI Clippers, focusing on the nape and around the ears for a medium fade.

Step 3: Clean up around the ears and neckline with CHI Trimmers.

Step 4: Blend fade using scissor over comb technique to blend.

Step 5: Over direct the top to blend into the fade.

Step 6: Texturize the sides and top for better blending. Point cut top for added texture.


Golden Copper Mocha

Radiant golden copper meets mocha in this stunning look that exudes confidence and style. The warm, sunlit brilliance of the copper melts seamlessly into the darker, chocolate elements for a look as sumptuous as a decadent cup of coffee at a Paris cafe. Paired with the medium, layered cut and curtain bangs, this is the perfect blend of sensual and accessible.

Formula 1: CHI Bleach & Shine with 20 volume CHI Color Generator using a 1: ½ mixing ratio and add 3 pumps of CHI Royal Treatment Bond Rebuilder

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Start by sectioning with 3 sections (middle part into 2 sections and the back) leaving out 2-inches at the nape.

Step 3: Starting with a weaving technique, using 1” sections, backcomb and begin applying lightener staying ½” away from the root feathering closer to the root using a balayage board.

Step 4: Continue until each section is complete.

Step 5: Front fringe area will be two foils back-to-back using a slicing technique with ¼” sections to create a money piece.

Step 6: Process until desired level is achieved.

Step 7: Rinse and shampoo with CHI Royal Treatment Clarifying Shampoo and follow with CHI Royal Treatment Clarifying Treatment and blow dry.

Toner Formula 2: 45g 7CM +15g 7C + 1 shot of Orange Additive + 60g 10 volume formulated with the LG CHI Color Master Factory

Step 8: Starting the back left quadrant, apply from root to midshaft.

Step 9: Continue until all hair is complete leaving out the money piece section.

Step 10: Blend into the ends using CHI detangling brush.

Step 11: Process for 30 minutes at room temperature.

Step 12: Wet the hair and emulsify at the shampoo bowl for a seamless blend.

Step 13: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Step 1: Section off bang area where the comb leaves the head and take diagonal sections down to create a small triangle.

Step 2: Twist the bangs and point cut below the chin.

Step 3: Take c-shaped sections and slide cut towards you to create face-framing layers.

Step 4: Take a middle section and comb straight up and point cut to texturize.

Artist tip: Stay ½” behind the ear if the client has fine hair.

Step 5: With client facing down, and starting in the middle, cut to desired length without elevating the hair.

Step 6: Take one last c-shaped section to ensure the front is blended into the back sections.


Rouge de CHI Peachy Blonde Brilliance

Peachy Blonde Brilliance

This visionary hair color creation is for trendsetters only! Peachy-blonde and reminiscent of the striking patterns of a calico cat, it offers high- octane drama that is destined to ignite social media. This look has it all: bold pops of pastel, a daring mix of peach and blonde hues, and an artful, layered cut, blending both accessibility and edge.

Formula 1: CHI Bleach & Shine with 10 volume at root + 3 pumps of CHI Royal Treatment Bond Rebuilder

Formula 2: CHI Bleach & Shine + 30 volume at the ends + 3 pumps of CHI Royal Treatment Bond Rebuilder

Step 1: Mist the hair with CHI Bond & Seal.

Step 2: Section the hair into 4 quadrants.

Step 3: Using slicing technique with ½” sections, start in the front left quadrant, 10 volume on the roots, 30 volume on midsections and ends, complete full head using this technique. Only use foils in front left quad.

Step 4: Bang area will be ½” slices back-to-back foils with Formula 1.

Step 5: On the 3 remaining quadrants, apply Formula 1 to the demarcation line from previous color and apply Formula 2 to the ends melting the two together.

Artist tip: Use your clip to create your subsections instead of foiling comb to save time.

Step 6: Process for 40 minutes.

Step 7: Shampoo with Royal Treatment Clarifying Shampoo for 3-5 minutes. Condition with CHI Royal Treatment Clarifying Treatment.

Color Formula 1 (root area): 1oz 6G + 1 oz 6C + 2 oz 10 volume formulated with the LG CHI Color Master Factory

Color Formula 2 (midshaft and ends): 1 oz 8C + 1 oz 7C 2 oz 30 volume formulated with the LG CHI Color Master Factory

Toner Formula 3 (left blonde section): 1 oz 10I + 1 oz 10W + 1 shot of Violet Additive + 2 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 4 (bang area): ½ Royal Violet ½ oz 10 volume formulated with the LG CHI Color Master Factory

Step 8 : Section into 4 quadrants and begin applying Formula 1 to roots excluding bangs and left quad.

Step 9: Melt Formula 2 to midsections and ends.

Step 10: Apply Formula 3 to left quad.

Step 11: Section the bangs into 3 triangle subsections apply Formula 3 to first triangle subsection.

Step 12: Apply Formula 4 to middle subsection of the bang.

Step 13: Apply Formula 3 to the last triangle subsection.

Step 14: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Long Layers (360 Haircut)
Step 1: Section the top of the head into two quadrants, leaving out the bangs.

Step 2: Create a v-section at the crown area.

Step 3: Set a guideline at the crown.

Step 4: Trim the middle section up to the guideline, employing point cutting at the tips.

Step 5: Perform point cutting on the left side, then the right side.

Step 6: Bring the hair forward and point cut.

Step 7: Finally, take the guide section to the back and point cut.

Bottom Section
Step 8: Take a ½” section from the bottom section near the ear to the guideline and point cut.

Step 9: Proceed to the back section, lifting it 90 degrees and point cutting using the crown guideline.

Curtain Bangs
Step 10: If needed, apply CHI Bond & Seal to add moisture to the hair.

Step 11: Section a small v-shape into the bangs.

Step 12: Twist the v-shape 360 degrees and point cut.

Step 13: Use the left section as a guide, pulling it over to the right section of the bang and point cut.

Step 14: Cut from the inside to the outside to ensure balanced length on each side of the bangs.

Step 15: Create a middle part and slide cut each section to soften the ends of the hair.

Step 16: Lift a 1” section 90 degrees and point cut to add volume to the bangs. Repeat the process on the left and right sides of the bangs.

Step 17: Return to the starting guideline and take a slice from the top right and left sections, cutting at a 90-degree angle with the guideline.

Step 18: Bring a slice from the crown to the bang area, cutting at a 90-degree angle with a point cut.

Step 19: Take ½ slices from the left and right sections, bringing them to the middle guideline at a 180- degree angle and point cut.

Step 20: Adjust the guideline to 90 degrees and use the shears to slide along the end for a seamless cut.

Step 21: Re-check each section back to the guideline and perform a double check cut.


Honey Brown Big Energy

This multi-level brunette and blonde with peeks of luminous pastels is a fusion of elegance and contemporary flair. The tones are carefully crafted to mimic the allure of natural sunlight dancing on hair. It’s a symphony of shades that adds depth and dimension, for a look as enchanting as it is romantic. The colors are paired with 70s-inspired volume that is as much of a leap forward into the future of fashion as it is a nod to the past.

Formula 1: CHI Bleach & Shine 20 volume in the back and 30 in the front with a 1: ½ mixing ratio + 4 pumps of CHI Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Section hair into 4 quadrants with a side part.

Step 3: Starting in back left quadrant, using a weaving technique (4-5 weaves; also known as medium weaving), feather up to roots, ½ inch sectioning. Mist the hair before each foil to even porosity.

Step 4: Continue the same technique until all 4 quadrants are complete.

Step 5: At the front hairline, using a slicing technique ¼” section 2 foils back-to-back to create a money piece.

Toner Formula 2: 1 oz Royal Violet +4 shots Violet Additive +1 oz 10 volume developer formulated with the LG CHI Color Master Factory

Toner Formula 3: 1 oz 10I +1 oz 10A+ 3 shots violet additive +2 oz 10 volume formulated with the LG CHI Color Master Factory

Step 6: Section into 4 quadrants; square section on back of the crown (center) like if you were performing a partial foil, leaving square section out below your upper square section. Apply Formula 2 to the entire bottom section. Work color into the hair for even processing.

Step 7: Apply Formula 2 into root areas of the remaining hair.

Step 8: Apply Formula 3 to the midsections and ends of the hair melting the formulas together, process for 25 minutes.

Step 9: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.


LG CHI Color Master Factory

This salon-changing innovation by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami, was designed to empower colorists to utilize the power of technology to create an endless array of colors and set their creativity on fire. This machine is created as an invitation to artists to embrace their passion and ignite their craftsmanship without limitations. Now, with the Rouge de CHI collection and the LG CHI Color Master Factory, colorists can transcend boundaries and explore new possibilities. Explore this dynamic fusion of art and technology, where red is more than just a color; it is a symbol of endless possibility.