(281) 876-2000 | (800) 237-9175 infoweb@farouk.com
0 Items
Farouk Shami Interviewed – CHI Lava Tapered Wand – Innovative High-Tech Tools That Are Changing the Hair Game

Farouk Shami Interviewed – CHI Lava Tapered Wand – Innovative High-Tech Tools That Are Changing the Hair Game

Hair tools are stylists’ trusted ally, enabling them to achieve the impossible—making even the most unmanageable manes appear sleek and shiny. Tools certainly have come a long way over the years, and there are always new innovations being launched by companies to keep the industry at the top of its game.

Some even find inspiration in unexpected ways: “I’m constantly working with our research and development team to bring our customers the most advanced tools,” says Dr. Farouk Shami, founder and chairman of Farouk Systems. “I’ve been inspired by how elements are used outside of our industry. While traveling, I saw ceramic technology used in pizza ovens and lava stone used for cooking. We have incorporated them into our tools, both serving as excellent conductors of heat. I have also worked with NASA to incorporate their technology into our tools.”

Made with volcanic lava and ceramic, the CHI Lava Tapered Wand allows styling at lower temperatures than is standard, which produces less damage to hair while offering smooth, shiny results and multiple curl patterns.

CHI Lava Tapered Volcanic Lava Ceramic Hairstyling Wand

Specially designed 3/8”– 3/4” extended versatile wand creates flawless, shiny curls for medium to long hair lengths. Made with Volcanic Lava and Ceramic the extended wand provides gentle consistent heat during styling. The combination of volcanic lava and ceramic allows styling at lower temperatures than normal which produces less damage to the hair while offering smooth, shiny results. Using only this tool, multiple curl patterns such as coils, curls and waves are possible.



  • 3/8”– 3/4” tapered Volcanic Lava Ceramic extended barrel
  • Maximum temperature of up to 410°F
  • Preset temperature settings
  • 1 hour auto shut-off
  • 11ft (3.35m)Professional Swivel Cord
  • Dual Voltage
  • Free Thermal Glove
Farouk Systems Inc. helps during Hurricane Event

Farouk Systems Inc. helps during Hurricane Event

Hurricane Relief Palooza – helps parents while entertaining kids

NEW BERN, NC (WITN) _ The halls of Two Rivers Church in New Bern was packed Friday evening with parents and kids alike taking part in the first of the two day Hurricane Relief Palooza.

The event was organized by Carrie on NC, a local Craven County Non-Profit that focuses on a number of issues surrounding kids, with the goal of helping parents and giving kids a fun experience just before Halloween.

Those who attended walked away with a free gift bag provided by Farouk Systems Inc., with like a hairdryer, shampoos and hairspray. “We’re just trying to bring some relief efforts and to bring joy. That’s our big thing, bringing joy to kids lives, we’re trying to bring more than just the normal basic needs, we’re trying to bring things people don’t think about,” said Brittaney Ratzlaff, the founder and President of Carrie on NC. Parents were also given the chance to look through donated clothes to help replace things lost during the storm.

“It shows you that you have a lot of good people with good hearts, because a lot of people who do these things are volunteers and they don’t have to do it, and a lot of donations are given, which people don’t have to do, so it shows me that there are still good people in the world,” said Andrea White, who attended the event with her family.

Hurricane Relief Palooza continues Saturday at the New Life Church in New Bern off Old Cherry Point Rd. Volunteers and organizers will be there from 9:30 AM to 4:00 PM, and will be giving out more free and donated items, and will provide fun and games for children.

All Photo By CHI – witn.com

Credit: witn.com

Farouk Systems Hosts Creative Artistic Team Training

Farouk Systems Hosts Creative Artistic Team Training

Farouk Systems, Inc. recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from  four continents at their home base in Houston, TX.  The two-day training showcased the latest salon color and cutting trends from around the world. Guests also enjoyed a VIP tour of the company’s manufacturing, laboratories, and production lines so they could see firsthand how hair color and hair care is made – from the mixing stages in the lab to final packaging on the production line.  To kick start the event, Dr. Farouk Shami, founder of Farouk, hosted a welcome dinner at his home in the Woodlands, TX.

During the CAT Training, each International Brand Ambassador participated in hands-on classes that featured the new CHI Chromashine with Chroma Intense Dye Technology that provides shiny, longer lasting color results.  Stylists learned to become mixologists and how to create color formulations with the 9-shade system using primary and secondary colors to create any color they could imagine.

Lead Global Artists Anna Cantu and Cynthia Diersen’s Trend Class included painting, smudging, and blending techniques that created soft seamless color.  While Creative Director Patrick Kalle and Canadian Hairdresser of the Year, Rocky Vitelli, shared the new Stardust Trend from Holland that featured bold bright color tones with a mix of texture.  The looks focused on short and long hair using the client’s natural texture.

According to Dr. Farouk Shami, “Education has been the foundation of Farouk Systems, Inc. For over 30 years, we have devoted all our efforts to not only train our educators but to help stylists around the world. We offer them the finest products from hair color that is ammonia free to haircare products and tools all created with Advanced American Technology.”

Farouk Systems Supports the Fantastic Sams’ Convention

Farouk Systems Supports the Fantastic Sams’ Convention

During the recent Fantastic Sams’ Convention held on September 30 – October 2, 2018 in Las Vegas at the Red Rock Casino and Resort, Farouk Systems Inc. was on hand to launch its new partnership with the company as the new corporate salon exclusive tool partner. To celebrate, Farouk Systems raffled off a 2018 custom made, red CHI Ford Mustang valued at $29,000. The lucky winners were franchise owners from the Raytron Region – Yolly and Wayne Gillespie.

Lucky winners Wayne and Yolly Gillespie

Photo By Farouk

As part of the festivities, Rocky Vitelli, a CHI Global Artist, was a guest speaker sharing his knowledge and experience during the 3-day educational event. He talked about the new styling trends for Fall using the CHI Lava Flat Iron. Also, on hand to support Fantastic Sams’ was Dr. Farouk Shami, who provided a motivational speech for all the attendees, and Stuart Feldshon, Farouk Systems’ President of North America Sales. From Esquire Grooming, Trevelle Baker shared the latest barbering trends and techniques utilizing the Esquire Brand.

According to Dr. Farouk Shami, “This was also a special celebration for us as Fantastic Sams is our new corporate salon exclusive tool partner. We will now be offering their stylists our world-famous CHI tool technology for a brand exclusively made for the Fantastic Sams stylist.”

“We wanted to make as splash at the annual Fantastic Sams Convention,” says Stuart Feldshon. “Hairdressers and owners alike entered a raffle to win the CHI Mustang, while the owners of Dessange Group North America picked the winner out of our entry box. With the Mustang being displayed in front of the hotel for the full three days leading up to the drawing, excitement built up to the climactic drawing of the winner.”


CHI LAVA Ceramic Hairstyling Iron

Sourced from some of the most effective heat-conducting materials found on earth; volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling. This innovative combination of elements offers an incredibly smooth styling surface for effortless glide-ability on unruly and coarse hair textures. Minerals found in the volcanic lava help to strengthen the hair while creating impressively silky and shiny styles.



  • 1” Volcanic ceramic plates
  • Digital and adjustable temperature display
  • Maximum temperature of up to 450°F/232°C
  • Quick heat up
  • 11 ft. cord
  • Dual voltage
Behind The Brand Name – Dr. Farouk Shami

Behind The Brand Name – Dr. Farouk Shami


Farouk Systems, Inc.

Dr. Farouk Shami, Chairman and Founder

16 beauty executives disclose the meanings behind the brand names they created. Have you ever wondered where the brands you stock got their names? The origin of most names bears a meaningful story. Some names have become so familiar to us that we’ve forgotten that they’re invented words–or that they even have a special significance.

From acronyms and places to words borrowed from other languages, where do your customers’ favorite brand names originate, and what do they mean? To find out, we contacted beauty executives and founders to see how they decided that a name was the one. For these entrepreneurs, their brand names have deep, complex histories, proving that a brand’s story really begins at the beginning. Below, you’ll discover how some of the most recognizable names in cosmetics, skin care, hot tools and hair care came to be–you’ll never look at your store’s brands the same way!

CHI, in fact, stands for Cationic Hydration Interlink. CHI’s namesake technology signified a fundamental change in the beauty industry; we delivered the first innovation in tools using ceramic, ionic and infrared technologies–both for health and safety reasons. More than just a name, CHI means energy, which is only fitting since the Cationic Hydration Interlink technology energized sales for the styling iron and blowdryer categories in general. Thanks to that signature technology and the CHI acronym, the brand is now recognized by 95 percent of women in America.”