Farouk Systems Takes Center Stage at America’s Beauty Show

Farouk Systems Takes Center Stage at America’s Beauty Show

The beauty industry is always evolving, with new trends, techniques, and products emerging each year. Among the pioneers leading this charge is Farouk Systems, Inc., a name synonymous with innovation and excellence in the world of haircare. From April 20th-22nd, 2024, all roads lead to Rosemont, IL, just outside Chicago, as Farouk Systems, Inc. showcases its innovative tools and haircare at America’s Beauty Show, held at the prestigious Donald E. Stephens Convention Center.

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Booth #1012 will be the hub of excitement, where Farouk Systems, Inc. artists Anna Cantu, Bradley Tuggle, McKenzie Lehmann, and Rocky Vitelli will wow attendees with their expertise and creativity. But the real stars of the show are the groundbreaking products they’ll be showcasing, promising to revolutionize the way we approach haircare. One of the highlights is the LG CHI Color Master Factory, a cutting-edge digital color lab that brings precision and customization to a whole new level. With this technology, hairdressers can create bespoke color formulations tailored to each client’s unique preferences and needs, ensuring stunning results every time.

CHI Color Express at America's Beauty Show

Fast Track to Fabulous with CHI Color Express  

For those seeking speed and convenience without compromising on quality, the CHI Color Express will be a game-changer to America’s Beauty Show attendees looking to discover color products that will boost their bottom line. This 10-minute ammonia-free wonder delivers vibrant, long-lasting color in record time, perfect for busy salon schedules and on-the-go clients.

But innovation doesn’t stop there. Farouk Systems, Inc. will also be showcasing it CHI Lava technology, harnessing the power of volcanic lava and ceramic for superior styling performance. With its ability to generate ions and far-infrared heat, this innovative technology ensures smooth, frizz-free hair with unparalleled shine and manageability.

In tune with the growing demand for sustainable and cruelty-free products, Farouk Systems, Inc. presents the CHI Vibes line—a hip, vegan, and gluten-free range that combines style with conscience. From vibrant colors to nourishing treatments, this line offers something for everyone, while staying true to ethical values.

CHI Live Brings the Show to You

But the excitement doesn’t end at the trade show floor. Thanks to CHI Live, a dynamic livestream series, both attendees and viewers at home can enjoy exclusive insights, tips, and giveaways from the comfort of their screens. Hosted by the talented Anna Cantu, CHI Live promises an immersive experience that brings the magic of America’s Beauty Show directly to you. Watch it live on Monday, April 22nd, at 1:00 p.m. CST via the Farouk Systems, Inc. YouTube channel, Instagram, and Facebook pages.

With Farouk Systems, Inc. leading the way, America’s Beauty Show promises to be an unforgettable event, showcasing the latest innovations and trends in the world of haircare. Whether you’re a seasoned professional or an eager enthusiast, there’s something for everyone to discover and delight in. So get ready to be inspired, as Farouk Systems, Inc. takes beauty to new heights at America’s Beauty Show.

America’s Beauty Show
Farouk Systems, Inc., Booth #1012
Saturday, April 20th, 11am – 5pm
Sunday, April 21st, 9am – 4pm Monday, April 22nd, 9am – 4pm

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards

Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with the prestigious “Hair Styling Innovations” award at the 2024 New You Beauty Awards. The award was presented during a dazzling ceremony held at the 1 Hotel in South Beach, Miami, Florida, on Saturday, April 13th, 2024.

The New You Beauty Awards — part of the NEW YOU Beauty B.A.R Live Event Weekend — celebrated excellence and innovation in the beauty industry. The event was a glamorous affair, attended by influencers, celebrities, and renowned brands, providing a platform to showcase the latest advancements and trends in health and beauty.

Why CHI Lava Reigns Supreme

The CHI Lava 4D Hairstyling Iron stood out among the competition with its revolutionary technology and exceptional performance. Utilizing volcanic lava combined with ceramic, the hairstyling iron delivers unparalleled results, leaving hair smooth, shiny, and frizz-free. CHI LAVA 4D™ Technology features two perfectly calibrated, lava-coated-floating inner plates which deliver precise tension that allow you to easily smooth the hair and add brilliant shine in one pass. 2 additional Lava plates are continued onto the outer shell of the iron to prevent resistance and keep perfectly-smooth curls intact. Its innovative technology ensures even heat distribution, minimizing damage and maximizing styling possibilities.

Farah Faulkner, President of Sales at Farouk Systems, Inc. accepted the award on behalf of Farouk Systems, Inc. She expressed her excitement about winning the esteemed award, stating, “What an incredible experience and I’m so proud of how we continue to push boundaries in innovation to deliver beautiful results.”

Faulkner further emphasized the overwhelming support received from attendees at the event, with many expressing their admiration for the CHI Haircare brand and sharing their personal CHI Haircare stories.

The recognition of the CHI Lava 4D Hairstyling Iron at the 2024 New You Beauty Awards reinforces Farouk Systems, Inc.’s commitment to innovation and excellence in the haircare industry. As the brand continues to push boundaries and redefine beauty standards, consumers can expect cutting-edge products that deliver exceptional results.

CHI Lava 4D Hairstyling Iron Award-Winning Features

Check out the award-winning CHI Lava 4D Hairstyling Iron and see why it stole the spotlight in Miami, FL.

CHI Lava 4D Hairstyling Iron
  • Lava mineral-coated plates produce ions every time the plate is heated, resulting in healthier, stronger-looking hair, reduced frizz, and amazing shine.
  • 4D plate technology combines four precision calibrated plates for dimensional styling
  • Two lava-mineral-coated, extended-length 4 ¼” inner floating plates allow for one-pass smoothing
  • Two lava-mineral-coated outer plates allow the hair to glide smoothly when creating curls
  • Preset temperature settings: 450°F / 430°F / 410°F / 390°F / 370°F
  • Cool-tip finger grips for an easy and safe grip
  • Perfectly aligned plates so there is no gap
  • Raised outer edge on plates allows users to get close to scalp
  • 11 ft. (3.35M) cord
  • 1 hour auto shut-off
  • Dual voltage

To learn more about our brands, visit farouk.com. For our professionals-only products, check out pro.chi.com.

CHI Reveals New Color Collection, Rouge de CHI

CHI Reveals New Color Collection, Rouge de CHI


Created by Mego Ayvazian and McKenzie Lehmann with assistance from Lorena Guevara, Rouge de CHI, a dynamic new collection of color from the hair geniuses at CHI, is set to dazzle in 2024.

Throughout history, no color has been as visually arresting, as inspiring, and as passion-inducing as red. Synonymous with energy, passion, love, and strength, a pure, strong red is a color emblematic of Farouk Systems, Inc.’s prestigious CHI Haircare brand. Now, it serves as the inspiration for their latest hair color collection, for the LG CHI Color Master Factory, Rouge de CHI. This collection of powerful, passionate looks is the brainchild of visionary artists from Farouk Systems, Inc., Mego Ayvazian and McKenzie Lehmann, with the invaluable contribution of Lorena Guevara.

This collection of looks brilliantly blends the worlds of artistry and technology, utilizing the LG CHI Color Master Factory—a digital color lab boasting over 30,000 meticulously crafted color formulations with the possibility to create endless looks at the touch of a button. The result is Rouge de CHI, a collection that showcases a vibrant yet accessible spectrum of colors simmering with passion, strength, and sensuality.


Rouge de CHI High Contrast Reverse Money Piece

High Contrast
Reverse Money Piece

A color combination as hot as your favorite coffee shop go-to, this fusion of beige blonde with a rich, velvety chocolate mocha, creates a color that is as luxurious as it is striking. The beige blonde base enhances the focal piece of the look: the chocolate ‘money piece’. This pop of color, artfully placed to frame the face, adds a touch of warmth and accentuates cheekbones, creating an effect that is positively hypnotizing.

Formula 1: Mix CHI Bleach & Shine with 20 volume CHI Color Generator using a 1:2 ratio and add 3 pumps of CHI Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Section hair into 4 quadrants.

Step 3: Begin in the nape and apply lightener in 1” sections. Apply from root the ends staying 1/8th-inch away from the scalp all over to perform a complete bleach out.

Toner Formula 1: ½ oz 6CM + ½ oz 6G + 2 shots Gold Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 2: 2 oz 11I + 1 oz 11N + 3 shots of Violet + 3 oz 10 volume formulated with the LG CHI Color Master Factory

Step 6: Section the crown, leaving the fringe out.

Step 7: Apply Toner Formula 1 to the fringe and panel above the ear underneath the crown parting.

Toner Formula 3: 2 oz 11I + 1 oz 11N + 3 shots of Violet + 3 oz 10 volume formulated with the LG CHI Color Master Factory

Step 8: Apply Toner Formula 3 to all remaining blonde hair.

Step 9: Process for 30 minutes at room temperature.

Step 10: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Step 1: Section hair into 3 sections (middle part with 2 sections and one large section in the back).

Step 2: Comb the hair straight down, cut to your desired length in the center and over direct to the center to leave length on the sides and front.

Artist tip: Start at the center for an even outcome.

Step 3: Continue taking sections until the entire back section has been completed.

Step 4: Once you have reached the top section, cut vertically to create texture, and do this across for the entire top section.

Step 5: Comb the hair straight down and check for inconsistencies and even without elevating the hair.

Step 6: To add more texture, take 1-inch square section from the top, comb straight up and point cut.

Step 7: Comb side sections straight down and tilt the head to the opposite direction without lifting the hair cut the front to desired length.

Step 8: For bang section using triangle method, comb up a vertical section and cut diagonally (towards yourself) and pull each sub section to the middle.

Artist tip: Use CHI Bond & Seal as a cutting agent.

Step 9: Starting at the crown, comb all the hair forward. Take a middle subsection and point cut to blend into the bangs. Take sections from the side, comb up, and point cut.

Step 10: Take the front section down and cut to desired length at an angle to leave the front longer.

Step 11: Go back with texturizing shears to add some texture and dimension in the bang area.


Ethereal Peachy Grey


This magical fusion of shades evokes high-octane fairycore in the best way possible. This color-blocked masterpiece seamlessly blends a sumptuous peach with the ethereal charm of light grey in the front bang area, resulting in a whimsical, cyberpunk pixie cut as welcome on the high streets as it is on the runway.

Formula 1: CHI Bleach & Shine + 20 volume CHI Color Generator using a 1:½ mixing ratio + 3 pumps of CHI Bond Rebuilder

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Begin to apply lightener all over for a complete bleach out to the root.

Step 3: After completing the root application all over, go back and apply lightener to the ends.

Step 4: Process until the desired level is achieved.

Artist tip: Lift hair off the scalp to aerate which will help with even processing and client comfort. Mist hair with CHI Bond & Seal to slow down processing for areas lifting faster than others.

Toner Formula 2: 1 oz Blorange Trend Color + 1 shot Orange Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 3: 1 oz Ice Trend Color + 1 shot of Violet Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 4: 1 ½ oz Baby Pink + 1 shot of Red Additive + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Step 5: Create a section 1-inch from the hairline following the shape of the head.

Step 6: Apply Formula 3 to front section. Use a foil to protect the face, and apply to front left section, stopping at the ear. Cover section with foil.

Step 7: Apply Formula 4 using a 1-inch section behind the first foil.

Step 8: Behind the second foil, start with Formula 2 using a diagonal section. Lightly saturate and comb to opposite side.

Step 9: Apply Formula 4 to section above the ear and back of neck up to occipital and full side (right)

Step 10: Continuing with diagonal sub sections, apply Formula 2 up to the crown.

Step 11: Apply Formula 2 to remaining section (feathering; lightly saturating leaving blonde remnants) comb through to aerate.

Step 12: Process for 30 minutes.

Step 13: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.


Rouge de CHI Silver Peekaboo Edge

Silver Peekaboo Edge


For the sophisticate with a bad boy streak that can’t be tamed, this trendsetting creation is just the ticket to take a short look from boring to breathtaking. This look seamlessly blends sleek silver blonde with a subtle black peek-a-boo accent for a touch of rebellion and intrigue. The silver blonde base exudes refined, Silver Fox charm, while the black ribbon in the bang area creates an unexpected, edgy twist. This bold juxtaposition of colors is perfect for the modern man who seeks a look that’s confident, dynamic, and truly unforgettable.

Formula 1: CHI Bleach and Shine with 20 volume CHI Color Generator using a 1:1 ½ ratio and add 3 pumps of CHI Royal Treatment Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Begin applying to root and all remaining dark hair, performing a complete bleach out.

Step 3: During the last 5 minutes, pull through the ends to ensure there is no demarcation line.

Step 4: Rinse and shampoo with CHI Royal Treatment Clarifying Shampoo and follow with CHI Royal Treatment Clarifying Treatment.

Artist tip: Lift the hair off the scalp to make sure the hair aerates and does not cause irritation.

Toner Formula 2: ½ oz Ice Steel Trending Color + ½ oz Steel Violet + 1 shot of 1N + 1 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 3: ½ oz 2N + ½ oz 10 volume formulated with the LG CHI Color Master Factory

Step 5: For accent piece, use a diagonal part, take ½” section, and apply Formula 2 in a foil.

Step 6: Apply Toner Formula 1 to the remaining hair.

Artist tip: Keeping the foil in the reversed position it will elevate colors bleeding.

Step 7: Process for 30 minutes at room temperature.

Step 8: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner

Step 1: Comb the top to the side to create a hard part.

Step 2: Begin using a 1 ½” guard on the CHI Clippers, focusing on the nape and around the ears for a medium fade.

Step 3: Clean up around the ears and neckline with CHI Trimmers.

Step 4: Blend fade using scissor over comb technique to blend.

Step 5: Over direct the top to blend into the fade.

Step 6: Texturize the sides and top for better blending. Point cut top for added texture.


Golden Copper Mocha

Radiant golden copper meets mocha in this stunning look that exudes confidence and style. The warm, sunlit brilliance of the copper melts seamlessly into the darker, chocolate elements for a look as sumptuous as a decadent cup of coffee at a Paris cafe. Paired with the medium, layered cut and curtain bangs, this is the perfect blend of sensual and accessible.

Formula 1: CHI Bleach & Shine with 20 volume CHI Color Generator using a 1: ½ mixing ratio and add 3 pumps of CHI Royal Treatment Bond Rebuilder

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Start by sectioning with 3 sections (middle part into 2 sections and the back) leaving out 2-inches at the nape.

Step 3: Starting with a weaving technique, using 1” sections, backcomb and begin applying lightener staying ½” away from the root feathering closer to the root using a balayage board.

Step 4: Continue until each section is complete.

Step 5: Front fringe area will be two foils back-to-back using a slicing technique with ¼” sections to create a money piece.

Step 6: Process until desired level is achieved.

Step 7: Rinse and shampoo with CHI Royal Treatment Clarifying Shampoo and follow with CHI Royal Treatment Clarifying Treatment and blow dry.

Toner Formula 2: 45g 7CM +15g 7C + 1 shot of Orange Additive + 60g 10 volume formulated with the LG CHI Color Master Factory

Step 8: Starting the back left quadrant, apply from root to midshaft.

Step 9: Continue until all hair is complete leaving out the money piece section.

Step 10: Blend into the ends using CHI detangling brush.

Step 11: Process for 30 minutes at room temperature.

Step 12: Wet the hair and emulsify at the shampoo bowl for a seamless blend.

Step 13: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Step 1: Section off bang area where the comb leaves the head and take diagonal sections down to create a small triangle.

Step 2: Twist the bangs and point cut below the chin.

Step 3: Take c-shaped sections and slide cut towards you to create face-framing layers.

Step 4: Take a middle section and comb straight up and point cut to texturize.

Artist tip: Stay ½” behind the ear if the client has fine hair.

Step 5: With client facing down, and starting in the middle, cut to desired length without elevating the hair.

Step 6: Take one last c-shaped section to ensure the front is blended into the back sections.


Rouge de CHI Peachy Blonde Brilliance

Peachy Blonde Brilliance

This visionary hair color creation is for trendsetters only! Peachy-blonde and reminiscent of the striking patterns of a calico cat, it offers high- octane drama that is destined to ignite social media. This look has it all: bold pops of pastel, a daring mix of peach and blonde hues, and an artful, layered cut, blending both accessibility and edge.

Formula 1: CHI Bleach & Shine with 10 volume at root + 3 pumps of CHI Royal Treatment Bond Rebuilder

Formula 2: CHI Bleach & Shine + 30 volume at the ends + 3 pumps of CHI Royal Treatment Bond Rebuilder

Step 1: Mist the hair with CHI Bond & Seal.

Step 2: Section the hair into 4 quadrants.

Step 3: Using slicing technique with ½” sections, start in the front left quadrant, 10 volume on the roots, 30 volume on midsections and ends, complete full head using this technique. Only use foils in front left quad.

Step 4: Bang area will be ½” slices back-to-back foils with Formula 1.

Step 5: On the 3 remaining quadrants, apply Formula 1 to the demarcation line from previous color and apply Formula 2 to the ends melting the two together.

Artist tip: Use your clip to create your subsections instead of foiling comb to save time.

Step 6: Process for 40 minutes.

Step 7: Shampoo with Royal Treatment Clarifying Shampoo for 3-5 minutes. Condition with CHI Royal Treatment Clarifying Treatment.

Color Formula 1 (root area): 1oz 6G + 1 oz 6C + 2 oz 10 volume formulated with the LG CHI Color Master Factory

Color Formula 2 (midshaft and ends): 1 oz 8C + 1 oz 7C 2 oz 30 volume formulated with the LG CHI Color Master Factory

Toner Formula 3 (left blonde section): 1 oz 10I + 1 oz 10W + 1 shot of Violet Additive + 2 oz 10 volume formulated with the LG CHI Color Master Factory

Toner Formula 4 (bang area): ½ Royal Violet ½ oz 10 volume formulated with the LG CHI Color Master Factory

Step 8 : Section into 4 quadrants and begin applying Formula 1 to roots excluding bangs and left quad.

Step 9: Melt Formula 2 to midsections and ends.

Step 10: Apply Formula 3 to left quad.

Step 11: Section the bangs into 3 triangle subsections apply Formula 3 to first triangle subsection.

Step 12: Apply Formula 4 to middle subsection of the bang.

Step 13: Apply Formula 3 to the last triangle subsection.

Step 14: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Long Layers (360 Haircut)
Step 1: Section the top of the head into two quadrants, leaving out the bangs.

Step 2: Create a v-section at the crown area.

Step 3: Set a guideline at the crown.

Step 4: Trim the middle section up to the guideline, employing point cutting at the tips.

Step 5: Perform point cutting on the left side, then the right side.

Step 6: Bring the hair forward and point cut.

Step 7: Finally, take the guide section to the back and point cut.

Bottom Section
Step 8: Take a ½” section from the bottom section near the ear to the guideline and point cut.

Step 9: Proceed to the back section, lifting it 90 degrees and point cutting using the crown guideline.

Curtain Bangs
Step 10: If needed, apply CHI Bond & Seal to add moisture to the hair.

Step 11: Section a small v-shape into the bangs.

Step 12: Twist the v-shape 360 degrees and point cut.

Step 13: Use the left section as a guide, pulling it over to the right section of the bang and point cut.

Step 14: Cut from the inside to the outside to ensure balanced length on each side of the bangs.

Step 15: Create a middle part and slide cut each section to soften the ends of the hair.

Step 16: Lift a 1” section 90 degrees and point cut to add volume to the bangs. Repeat the process on the left and right sides of the bangs.

Step 17: Return to the starting guideline and take a slice from the top right and left sections, cutting at a 90-degree angle with the guideline.

Step 18: Bring a slice from the crown to the bang area, cutting at a 90-degree angle with a point cut.

Step 19: Take ½ slices from the left and right sections, bringing them to the middle guideline at a 180- degree angle and point cut.

Step 20: Adjust the guideline to 90 degrees and use the shears to slide along the end for a seamless cut.

Step 21: Re-check each section back to the guideline and perform a double check cut.


Honey Brown Big Energy

This multi-level brunette and blonde with peeks of luminous pastels is a fusion of elegance and contemporary flair. The tones are carefully crafted to mimic the allure of natural sunlight dancing on hair. It’s a symphony of shades that adds depth and dimension, for a look as enchanting as it is romantic. The colors are paired with 70s-inspired volume that is as much of a leap forward into the future of fashion as it is a nod to the past.

Formula 1: CHI Bleach & Shine 20 volume in the back and 30 in the front with a 1: ½ mixing ratio + 4 pumps of CHI Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Section hair into 4 quadrants with a side part.

Step 3: Starting in back left quadrant, using a weaving technique (4-5 weaves; also known as medium weaving), feather up to roots, ½ inch sectioning. Mist the hair before each foil to even porosity.

Step 4: Continue the same technique until all 4 quadrants are complete.

Step 5: At the front hairline, using a slicing technique ¼” section 2 foils back-to-back to create a money piece.

Toner Formula 2: 1 oz Royal Violet +4 shots Violet Additive +1 oz 10 volume developer formulated with the LG CHI Color Master Factory

Toner Formula 3: 1 oz 10I +1 oz 10A+ 3 shots violet additive +2 oz 10 volume formulated with the LG CHI Color Master Factory

Step 6: Section into 4 quadrants; square section on back of the crown (center) like if you were performing a partial foil, leaving square section out below your upper square section. Apply Formula 2 to the entire bottom section. Work color into the hair for even processing.

Step 7: Apply Formula 2 into root areas of the remaining hair.

Step 8: Apply Formula 3 to the midsections and ends of the hair melting the formulas together, process for 25 minutes.

Step 9: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.


LG CHI Color Master Factory

This salon-changing innovation by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami, was designed to empower colorists to utilize the power of technology to create an endless array of colors and set their creativity on fire. This machine is created as an invitation to artists to embrace their passion and ignite their craftsmanship without limitations. Now, with the Rouge de CHI collection and the LG CHI Color Master Factory, colorists can transcend boundaries and explore new possibilities. Explore this dynamic fusion of art and technology, where red is more than just a color; it is a symbol of endless possibility.