This year’s Premiere Orlando Hair Show was one for the books, and CHI Haircarewas at the heart of the excitement. On Sunday, June 1st, we took the stage with a high-impact showcase blending innovation, education, and pure artistry. With a packed audience and nonstop energy, CHI brought the heat (and the style!) to one of the beauty industry’s biggest events.
High-Tech Glam Opens the Show
The show kicked off with powerhouse duo Josh Bernard (@joshuadidmyhair) and Alisha Frank (@a_frank_hair), who wowed the crowd with live color transformations. Each look was powered by the LG CHI Color Master Factoryand styled using the newest CHI LAVA tools. To ensure vibrant, healthy results, every transformation was prepped with the Royal Treatment Bond & Repair system, a stunning example of what happens when high-tech meets high-style.
Anna Cantu Brings the Wow Factor
Next up, Anna Cantu (@anna_cantu) turned heads with four incredible looks using the Royal Treatment line. She energized the state with a live updo demo, exciting giveaways, and practical salon tips for boosting service and retail sales. From the CHI LAVA AirGlam Multi Styler to the innovative CHI Bleach and Shine, Anna showed just how essential the right tools and formulas are for delivering next-level results.
Haircutting Artistry with Rocky Vitelli & Bradley Tuggle
In a performance that combined skill with showmanship, Rocky Vitelli (@rockyvitelli) and Bradley Tuggle (@bradleytuggle) delivered a dual haircut like no other. With one cutting the front and the other styling the back, their synchronized technique showcased layers, movement, and texture. The look came together flawlessly with CHI LAVA tools, highlighting the control and precision professionals rely on.
The CHI Booth That Buzzed
Back at the CHI booth, the energy didn’t stop. Stylists and salon pros lined up to try the latest CHI tools, receive hands-on product demos, and connect with our team of expert educators. CHI LAVA tools flew off the shelves, and our signature red bags were seen across the show floor.
A Bold Finish
CHI’s presence at Premiere Orlando 2025 was a celebration of creativity, innovation, and professional excellence. From the revolutionary LG CHI Color MasterFactory to the luxury of Royal Treatment and the power-packed LAVA tools, we left attendees inspired, energized, and ready to elevate their craft.
Until next year, Premiere—thanks for the love, the energy, and the unforgettable moments.
This year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader.
Innovation That Stops Traffic Crowds gathered to witness CHI’s game-changing tools in action—most notably the LAVA collection, known for its power, precision, and performance. But it was the LG CHI Color Master Factory that stole the spotlight, showing stylists how they can customize and create limitless color possibilities with just a few taps. The future of hair color? It’s here—and it’s CHI.
A Global Stage for Global Artists CHI’s stage was the heartbeat of ABS, pulsing with energy as CHI Global Artists delivered unforgettable live demos. Each artist brought their own brand of brilliance, drawing crowds with every snip, style, and spray:
Anna Cantu brought her signature glam and high-shine styles, proving why she’s a fan favorite. She also showcased color mastery, pushing creative boundaries with the LG CHI Color Master Factory.
Travelle Baker and Laurrin Rockingham kept it fierce with bold cuts and next-level styling that had everyone talking.
Rocky VitelliandBradley Tuggle delivered runway-worthy looks with a refined edge and color that popped under the lights.
The Moment Everyone Was Watching Whether you were front row or watching from across the show floor, it was impossible to miss CHI’s presence. From the dynamic energy on stage to the buzz around the booth, CHI didn’t just show up—they showed off.
ABS was just the beginning. If you weren’t watching before, you are now—because all eyes are on CHI.
CHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best Hair Innovation at the 2025 New You Beauty Awards. This prestigious recognition underscores CHI’s commitment to cutting-edge innovation and excellence in the professional beauty industry.
“I want to take this opportunity to thank New You Beauty Awards for choosing the AirGlam as the Best Hair Innovation in the professional beauty industry,” said Farouk Shami, Chairman and Owner of CHI Haircare. “Many thanks to you, many thanks to all the voters—we appreciate you and we thank you. We keep innovating because we love what we do. We are passionate about the professional beauty industry.”
As NEW YOU shares, “The moment we’ve all been waiting for has arrived: the finalists for the NEW YOU Beauty Awards are here, and the competition has never been fiercer. From cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.”
About CHI® LAVA AirGlam Multi Styler
The CHI LAVA AirGlam Multi Styler is a lightweight, high-performance styling tool featuring five interchangeable attachments to dry, curl, and volumize hair with ease. It harnesses patented CHI® Volcanic LAVA technology and a 1300W BLDC motor for professional-grade results while emitting over 100 million negative ions to combat static and frizz.
For more information, visitCHI.com or contact CHI Haircare’s press office.
Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists.
If you couldn’t make it, don’t worry—we’ve got the inside scoop on the top hair trends, styling techniques, and must-see moments from IBS NY 2025!
Trending Hair Techniques & Transformations at IBS NY
The CHI Global Artists took the stage to showcase the latest hair color, cutting, and bridal styling techniques. Here’s a look at the top sessions that inspired stylists to take their artistry to the next level:
Creative Canvas: The Art & Science of Hair Color
Josh Bernard & Mikey Teeze wowed the crowd with their unique approach to hair color formulation. Their fusion of art and science gave stylists new techniques to achieve vibrant, long-lasting color with CHI Hair Color technology.
CHI Harmony 2025: Future-Forward Color & Formulation
Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, broke down the latest advancements in professional hair color while showcasing his latest collection: CHI Harmony Collection. Attendees gained insider tips on achieving flawless color application with CHI’s cutting-edge technology.
Shear Brilliance: Trendsetting Haircuts
Master stylist Bradley Tuggle demonstrated precision cutting techniques, unveiling the top haircut trends for 2024-2025—from bold bobs to seamless layers.
European Bridal Hairstyles: Elegance & Intricacy
Bridal stylists were captivated by Mego’s showcase of romantic, European-inspired updos—perfect for wedding season 2025.
Hands-On Styling at the CHI LAVA Beauty Bar
Stylists didn’t just watch—they experienced the power of CHI LAVA firsthand! At the Beauty Bar, attendees got to test CHI’s volcanic-infused styling tools, achieving frizz-free, salon-quality results in real time.
Live Demos & Pro Haircare Tips
From color mastery to precision cutting and styling secrets, CHI’s live demos delivered game-changing insights that stylists could immediately apply in their salons.
CHI Haircare Takes Center Stage in the IBS NY Press Room
This year, CHI Haircare proudly sponsored the IBS NY Press Room, attracting top beauty influencers, industry insiders, and media professionals. The buzz was undeniable—CHI continues to lead in professional hair innovation!
See You at IBS NY 2026!
The countdown to IBS New York 2025 is on! If this year was any indication, next year will be even bigger and better.
To the amazing stylists, educators, and beauty professionals who joined us—thank you for your passion and creativity. If you missed it, don’t worry—we’ll see you at the next big event!
Stay inspired. Keep innovating. Shine with CHI Haircare!
The Sun Ray Cascade look from the Harmony Collection is a celebration of warmth, confidence, and bold beauty. This striking blend of copper, blonde, and red tones creates a mesmerizing, multi-dimensional effect that catches the light beautifully and radiates energy. With rich copper undertones providing a soft glow and vibrant red accents adding depth and intensity, this look is perfect for those who want to make a fiery yet sophisticated statement.
The Art of Sun Ray Cascade
This color isn’t just about standing out—it’s about embracing vibrancy with grace. The harmonious mix of golden warmth and coppery depth makes this shade versatile and full of life, ideal for anyone looking to refresh their look with a luminous, radiant finish. Whether styled in cascading waves or a sleek, modern cut, Sun Ray Cascade delivers effortless sophistication with an edge of boldness.
Master the Sun Ray Cascade Hair Color
Creating this dynamic, glowing color requires expert formulation and careful layering of CHI Ionic Permanent Shine Hair Color. Here’s how to bring Sun Ray Cascade to life:
Step 1: Creating the Luminous Base
To achieve a bright, warm foundation, start with Formula 1:
This last touch brightens and enhances the overall warmth, creating that signature Sun Ray Cascade glow.
Embrace the Glow
Sun Ray Cascade is for the bold, the passionate, and those who embrace their inner fire. It’s a look that radiates confidence, merging elegance with fearless energy. Whether you want a color that stands out in the crowd or a shade that enhances your natural warmth, this fiery blend is the perfect balance of sophistication and edge.
Are you ready to ignite your style? Step into the light with Sun Ray Cascade.
