From June 3rd – 5th, 2023, Farouk Systems, Inc., a multi-decade industry leader in beauty and haircare, made a grand exhibition at Premiere Orlando 2023, the largest beauty show in the United States. With an impressive lineup of renowned hairstylists, the hair geniuses at Farouk Systems, Inc. wowed attendees with captivating stage presentations showcasing the luxurious haircare line, Royal Treatment by CHI, the popular, all-vegan CHI Vibes line, hair-saving CHI LAVA tools, and the groundbreaking digital hair color formulator, the LG CHI Color Master Factory.
Hair and beauty industry professionals were treated to firsthand insights from Farouk Systems, Inc. experts, allowing them to master cutting-edge color techniques and stay at the forefront of trends. With esteemed hairstylists Mego Ayvazian, Anna Cantu, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitelli hosting engaging demonstrations on the revolutionary LG CHI Color Master Factory, the company showcased its expertise and commitment to excellence.
Capable of formulating an unlimited array of demi, semi and permanent hair color combinations in under two minutes, the LG CHI Color Master Factory was the crown jewel in Farouk Systems, Inc.’s showcase. This state-of-the-art machine uses artificial intelligence paired with inimitable human artistry to help hairstylists achieve their best color formulations every time, increase client satisfaction, and help heal the planet by reducing shop waste by up to 30%.
But the LG CHI Color Master Factory wasn’t the only eco-friendly showpiece Farouk Systems, Inc. brought to Premiere Orlando this year. The all-vegan CHI Vibes line of products and hair tools wowed attendees with its much-lauded multitasking products, such as CHI Vibes “Know It All” Multitasking Hair Protector, CHI Vibes “Start to Finish” Balm to Oil Primer & Finisher, and the large-barreled CHI Vibes “Hollywood Waves” Hairstyling Waver.
Premiere Orlando 2023 also provided the perfect platform for Farouk Systems, Inc. to introduce the new, luxurious, professionals-only haircare line, Royal Treatment by CHI. Attendees were captivated by the high-end products, formulated with the finest ingredients to rejuvenate and transform hair. This exclusive launch received enthusiastic acclaim, generating excitement among professionals aiming to elevate their salon services.
Farouk Systems, Inc.’s triumphant return to Premiere Orlando 2023 was marked by exceptional stage presentations, innovative hair color education, and the special brand of artistry only Farouk Systems, Inc. can provide. Once again, the company solidified its position as a trendsetter in the beauty industry, forever dedicated to the art and science of hair styling.
Premiere Orlando 2023 Show Highlights
Couldn’t make it to Premiere Orlando? Check out some of the highlights below!
Are you a master of precision cuts, a virtuoso with transformative colors, or a visionary in hairstyling in Houston, TX? This is your chance to showcase your skills and win big! Farouk Systems, Inc. is thrilled to invite you to participate in its enticing Farouk Hair Masters Giveaway Contest, featuring three captivating categories: Cut, Color, and Style. The giveaway contest features fabulous prizes, including cash rewards up to $3,000, a trip to meet Dr. Farouk Shami at the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023, along with a free educational class of your choice!
At Farouk Systems, Inc., we believe in celebrating the incredible talent and artistry of hairdressers like you. The Farouk Hair Masters Giveaway Contest is designed to give you a platform to demonstrate your exceptional abilities and be rewarded for your hard work. Just show us your process and tell us your story with a photo or video submission. Here’s a bonus: You can submit as many entries as you’d like, if you live in Houston, and you do not need to be a Farouk Systems, Inc. artist to participate! So, whether you’re proficient in cutting, color or styling services, we want to see your most extraordinary creations!
Contest Categories
Cut
Showoff your precision and artistry in haircutting. Whether it’s a trendy bob or a classic layered cut, we want to see your work.
Color
From vibrant rainbow hues to natural balayage blends, showcase your ability to transform hair with captivating colors.
Style
Display your flair for hairstyling by creating breathtaking updos, intricate braids or any other fabulous hairstyles that showcase your creativity.
How To Enter
1.) Register below to create a free account if you haven’t already.
Registration Form
2.) Like the giveaway contest post on the Farouk Systems, Inc. official Facebook and Instagram social media channels.
3.) Create your best work in any of the categories (Cut, Color, and Style) and capture it with high-quality photos or videos.
4.) Share your work on your public social media account using #FaroukHairMasters.
What You’ll Win
By entering the contest, you stand a chance to win one of three top prizes in each Cut, Color and Style category. Don’t miss out on this incredible chance to elevate your career, learn from industry experts, and bask in the limelight of your well-deserved success.
First Prize (for each category)
$3,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Second Prize (for each category)
$2,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Third Prize (for each category)
$1,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
Hotel and airfare will be fully covered by Farouk Systems, Inc. For full terms and conditions, read more here.
Hairstylists’ creativity and expertise are essential in transforming a client’s vision into a reality. One popular look among clients for any occasion is a curly half-up, half-down hairstyle; it offers a perfect blend of elegance and charm. Creating this look with the help of Royal Treatment Styling & Finishing products, will ensure that your client exudes confidence and sophistication. Want to learn how to recreate this look? Follow this exclusive step-by-step by Farouk Systems, Inc. Creative Director Mego Ayvazian to help elevate your craft and unleash your artistic flair.
Get The Look
Follow this tutorial to achieve this royalty-worthy look behind the chair.
Step One: Using a CHI Turbo Ceramic Round Boar Brush, carefully detangle your hair to ensure it is smooth and free of knots.
Step Two: Lightly spray hair with Royal Treatment Rapid Shine Spray.
Step Three: Divide hair into two sections – top and bottom. Use a horizontal parting just above the ears to separate the two sections.
Step Four: Use Royal Treatment Bond & Repair Blow Out Primer and Royal Treatment Ultimate Control Working Spray to mold and control the ponytail. Secure it with an elastic hair tie.
Step Five: Take a small section of hair from the back of the ponytail, spray it with Royal Treatment Ultimate Control Working Spray, and wrap it around the elastic hair tie. Secure it with a bobby pin.
Step Six: Apply a small amount of Royal Treatment White Truffle Foaming Mousse throughout hair.
Step Seven: Use the CHI Lava Tapered Wand to achieve ringlet curls.
Step Eight: Take a small section of hair from the bottom section and wrap it around the CHI Lava Tapered Wand. Hold the hair around the wand for 3-5 seconds to set the curl, and then release it. Repeat this process until the entire head is curled.
Step Nine: Separate the curls using the CHI Eco Volumizing Comb and set the style using Royal Treatment Rapid Shine Spray.
Artist Tip: To give the hairstyle more volume and texture, gently loosen the curls with your fingers.
Step Ten: Finish of the half-up half-down hairstyle by applying a mist of Royal Treatment Ultimate Control Working Spray.
About Royal Treatment Styling & Finishing
Created exclusively for professional stylists, the Royal Treatment Styling & Finishing collection is a high-performance line of salon must-haves helps achieve your styling goals. This collection offers versatility and range across different hair types and textures. See all the products featured in this line:
Each product marries the power of science and nature to let you do your best work and truly make your clients feel like the VIPs they are. The Royal Treatment Styling & Finishing products combine quality, clean ingredients with the most innovative hair technology.
All formulas from the collection are made with a luxe cocktail of white truffle, pearl, and aloe vera, containing vitamin B, amino acids, proteins, and moisturizers, tailor-made to give hair what it craves and strengthen hair from the inside out.
Royal Treatment Signature Complex
This sulfate and paraben free collection maintains healthy, beautiful hair, creating extraordinary results. Whether you’re creating an avant-garde, classic or sleek look, this line will help you achieve the hairstyle you want with ease
Houston, Texas –Farouk Systems, Inc., a leading innovator in the beauty and haircare industry, is pleased to announce the promotion of Richard Rivas from Senior Vice President of Marketing to President of Marketing.
With over 12 years of experience in the marketing and branding industry, Richard Rivas has demonstrated exceptional leadership skills, strategic thinking, and a deep understanding of consumer behavior. His expertise will contribute significantly to further the growth and success of Farouk Systems, Inc., making him the ideal candidate for this new role.
“Richard Rivas has consistently demonstrated his dedication, expertise, and vision for the company’s brands,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “His promotion to President of Marketing reflects my confidence in his ability to lead our marketing efforts and further strengthen our position as a global leader in the beauty industry.”
As the President of Marketing, Rivas will continue to oversee the development and execution of innovative marketing strategies to enhance the company’s brand positioning, strengthen customer relations, and drive revenue growth. He will work closely with the executive team to identify market trends, analyze consumer insights, and develop compelling campaigns that resonate with the target audience.
Rivas has played a pivotal role in expanding Farouk Systems, Inc.’s presence in domestic and international markets. Under his leadership, the company continues to achieve remarkable milestones, including the successful implementation of digital marketing initiatives that have elevated brand awareness and engagement.
“I am honored to take on this new role and lead the marketing division,” said Richard Rivas, President of Marketing at Farouk Systems, Inc. “We have an incredibly remarkable team, a portfolio of exceptional products, and an unwavering commitment to innovation and education. I look forward to driving our marketing initiatives forward and achieving new milestones as we continue to provide our customers with high-quality and sustainable haircare solutions.”
About Farouk Systems
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems, Inc. was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.
As a skilled hairdresser, you have the power to transform your clients’ looks and boost their confidence. Hollywood waves, synonymous with timeless elegance and red carpet glamour, are a sought-after hairstyle that never goes out of style. With the right techniques, you can create these stunning retro glam waves using the revamped Royal Treatment Styling & Finishing line. This 6-piece collection features a Signature Complex designed to leave hair beautifully healthy. This complex utilizes white truffle, pearl, and aloe vera which contains vitamin B, amino acids, and natural proteins. Plus, the entire line is free of sulfates and parabens.
To create the coveted Hollywood waves look, Farouk Systems, Inc. Creative Director Mego Ayvazian guides you through the process. He empowers you to offer your clients a touch of Hollywood magic to achieve this hairstyle that will make your clients feel like true celebrities.
Get The Look
Follow this step-by-step to create glamorous Hollywood waves with the Royal Treatment Styling & Finishing collection:
Step One: Lightly spray hair with Royal Treatment Ultimate Control Working Spray.
Artist Tip: To achieve a smoother and sleeker base before curling, take small sections of hair and run the CHI LAVA 1” Hairstyling Iron from the roots to end to help create a polished and uniformed look.
Step Two: Using the CHI LAVA 1.25” Curling Iron, wrap hair around the inner part of the barrel.
Step Three: Hold the hair around the barrel for about 10-15 seconds, allowing the heat to set the curl. Carefully release the curl and allow it to cool for a few seconds before moving on to the next section.
Step Four: Spray Royal Treatment Ultimate Control Working Spray over each section to hold the wave in place. Repeat until entire head is curled.
Step Five: Use a CHI Turbo Ionic Short Wide Tooth Comb to separate the curls and create soft, luxurious waves.
Step Six: Then, use a CHI Turbo Large Paddle Brush to lightly brush through the waves, ensuring they blend seamlessly.
Artist Tip: To enhance the texture and create a more voluminous look, tease the waves gently after they’ve been curled.
Step Seven: Spray Royal Treatment Ultimate Control Working Spray to set the style.
About Royal Treatment Styling & Finishing
Created exclusively for professional stylists, the Royal Treatment Styling & Finishing collection is a high-performance line of salon must-haves helps achieve your styling goals. This collection offers versatility and range across different hair types and textures. See all the products featured in this line:
Each product marries the power of science and nature to let you do your best work and truly make your clients feel like the VIPs they are. The Royal Treatment Styling & Finishing products combine quality, clean ingredients with the most innovative hair technology.
All formulas from the collection are made with a luxe cocktail of white truffle, pearl, and aloe vera, containing vitamin B, amino acids, proteins, and moisturizers, tailor-made to give hair what it craves and strengthen hair from the inside out.
Royal Treatment Signature Complex
This sulfate and paraben free collection maintains healthy, beautiful hair, creating extraordinary results. Whether you’re creating an avant-garde, classic or sleek look, this line will help you achieve the hairstyle you want with ease.
$3,000 cash reward
1 roundtrip ticket to the City of Hope’s Spirit of Life Celebration in Las Vegas on July 10, 2023 in Las Vegas, NV
1 free educational class from Farouk Systems, Inc.
