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Harness Must-Have Honey Brown Big Energy from the Rouge de CHI Collection

Harness Must-Have Honey Brown Big Energy from the Rouge de CHI Collection

Created by the hair rockstars at Farouk Systems, this look from the new Rouge de CHI collection puts the spotlight on textured hair.

For textured hair clients looking to add a little this-season oomph, this multi-level brunette and blonde look is just their ticket to ultimate chic. Created with peeks of luminous pastels, this look is a fusion of elegance and contemporary flair. The tones are crafted to mimic the sheen of sunlight dancing on hair, making this look both edgy and naturally pretty. The carefully crafted shades add depth and dreamy dimension, and the 70s-inspired hairstyle channels the past as it rockets your client into their best hair future.

textured hair

Get The Look

Formula 1: CHI Bleach & Shine 20 volume in the back and 30 in the front with a 1: ½ mixing ratio + 4 pumps of CHI Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Section hair into 4 quadrants with a side part.

Step 3: Starting in back left quadrant, using a weaving technique (4-5 weaves; also known as medium weaving), feather up to roots, ½ inch sectioning. Mist the hair before each foil to even porosity.

Step 4: Continue the same technique until all 4 quadrants are complete.

Step 5: At the front hairline, use a slicing technique ¼” section 2 foils back-to-back to create a money piece.

Toner Formulas

Toner Formula 2: 1 oz Royal Violet +4 shots Violet Additive +1 oz CHI Developer 10 volume, formulated with the LG CHI Color Master Factory

Toner Formula 3: 1 oz 10I +1 oz 10A+ 3 shots violet additive +2 oz CHI Developer 10 volume, formulated with the LG CHI Color Master Factory

Step 6: Section into 4 quadrants; square section on back of the crown (center) like if you were performing a partial foil, leaving square section out below your upper square section. Apply Formula 2 to the entire bottom section. Work color into the hair for even processing.

Step 7: Apply Formula 2 into root areas of the remaining hair.

Step 8: Apply Formula 3 to the midsections and ends of the hair melting the formulas together, process for 25 minutes.

Step 9: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.


The LG CHI Color Master Factory

This salon-changing innovation by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami, was designed to empower colorists to utilize the power of technology to create an endless array of colors and set their creativity on fire. This machine is created as an invitation to artists to embrace their passion and ignite their craftsmanship without limitations. Now, with the Rouge de CHI collection and the LG CHI Color Master Factory, colorists can transcend boundaries and explore new possibilities. Explore this dynamic fusion of art and technology, where red is more than just a color; it is a symbol of endless possibility.

Achieve Silver Brilliance with the Silver Peekaboo Edge from the Rouge de CHI Collection

Achieve Silver Brilliance with the Silver Peekaboo Edge from the Rouge de CHI Collection

Embrace silvery sophistication with the Silver Peekaboo Edge look from the new Rouge de CHI collection from the hair geniuses at Farouk Systems, Inc.

This look is a celebration of short cuts and cool tones, blending sleek silver blonde with a subtle black accent for a rebellious, edgy (literal) streak. The silver blonde channels Silver Fox while the black ribbon in the bang area evokes sophistication and indie rock style. This look is perfect for everyone from the sophisticated man with a rockstar persona to the high powered-executive in search of a little edge. This sizzling look is sure to be on your most-requested list in 2024.

Rouge de CHI Silver Peekaboo Edge

Get The Look

Formula 1: CHI Bleach and Shine with 20 volume CHI Developer using a 1:1 ½ ratio and add 3 pumps of CHI Royal Treatment Bond Rebuilder.

Step 1: Mist hair with CHI Bond & Seal.

Step 2: Begin applying to root and all remaining dark hair, performing a complete bleach out.

Step 3: During the last 5 minutes, pull through the ends to ensure there is no demarcation line.

Step 4: Rinse and shampoo with CHI Royal Treatment Clarifying Shampoo and follow with CHI Royal Treatment Clarifying Treatment.

Artist tip: Lift the hair off the scalp to make sure the hair aerates and does not cause irritation.

Toner Formulas

Toner Formula 2: ½ oz Ice Steel Trending Color + ½ oz Steel Violet + 1 shot of 1N + 1 oz 10 volume CHI Developer, formulated with the LG CHI Color Master Factory

Toner Formula 3: ½ oz 2N + ½ oz 10 volume CHI Developer, formulated with the LG CHI Color Master Factory

Step 5: For accent piece, use a diagonal part, take ½” section, and apply Formula 2 in a foil.

Step 6: Apply Toner Formula 1 to the remaining hair.

Artist tip: Keeping the foil in the reversed position will keep colors from bleeding.

Step 7: Process for 30 minutes at room temperature.

Step 8: Shampoo the hair using CHI Royal Treatment Color Gloss Shampoo and follow with CHI Royal Treatment Color Gloss Conditioner.

Haircut Step-By-Steps

Step 1: Comb the top to the side to create a hard part.

Step 2: Begin using a 1 ½” guard on the CHI Clippers, focusing on the nape and around the ears for a medium fade.

Step 3: Clean up around the ears and neckline with CHI Trimmers.

Step 4: Blend fade using scissor over comb technique to blend.

Step 5: Over direct the top to blend into the fade.

Step 6: Texturize the sides and top for better blending. Point cut top for added texture.


The LG CHI Color Master Factory

This salon-changing innovation by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami, was designed to empower colorists to utilize the power of technology to create an endless array of colors and set their creativity on fire. This machine is created as an invitation to artists to embrace their passion and ignite their craftsmanship without limitations. Now, with the Rouge de CHI collection and the LG CHI Color Master Factory, colorists can transcend boundaries and explore new possibilities. Explore this dynamic fusion of art and technology, where red is more than just a color; it is a symbol of endless possibility.

CHI Live Unveils Romantic Hairstyles in Exclusive Livestream

CHI Live Unveils Romantic Hairstyles in Exclusive Livestream

Farouk Systems, Inc., a global leader in haircare innovation, is excited to announce the latest installment of CHI Live, an immersive beauty experience that continues to redefine the beauty landscape.

On February 5th at 1:00 p.m., CHI Live will showcase a special episode dedicated to romantic hairstyles for the month of love, featuring Mego Ayvazian, the Vice President of Education and Shows.

CHI Live, launched on December 4th, 2023, has quickly become a go-to platform for beauty and haircare enthusiasts, offering a front-row seat to ever-evolving trends and exclusive insights from industry experts. The livestream series, accessible on Farouk Systems, Inc.’s YouTube, Instagram, and Facebook is a testament to the company’s commitment to providing groundbreaking haircare experiences.

Mego Ayvazian, renowned in the beauty industry, will take center stage on February 5th, demonstrating romantic hairstyles perfect for special occasions using the latest in CHI Haircare tools and wetline products. The livestream will not only showcase Ayvazian’s expertise but also provide viewers with an interactive opportunity to ask questions and engage in a beauty conversation.

“CHI Live is more than just a livestream series; it’s a transformative beauty experience that connects professionals and beauty enthusiasts worldwide,” said Mego Ayvazian, Vice President of Education and Shows.  

CHI Live is not just about hairstyles; it is an interactive hub for haircare discovery. The series offers insightful interviews with industry visionaries, expert beauty tips with the latest haircare products, and a behind-the-scenes look at the world of beauty. Viewers are encouraged to actively participate for a chance to win CHI Haircare tools and become an integral part of the global beauty community.

As CHI Live continues to unfold, the exclusive livestream invites viewers to become active participants in shaping the beauty industry conversation.

How to Watch

CHI Live featuring Mego Ayvazian

Monday, February 5th, 2023 at 1:00 p.m. CST

Watch on Farouk Systems’ YouTube, Facebook, and Instagram

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. Founded in 1986 by Farouk Shami, the company’s mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation.” The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For salon-exclusive products, visit pro.chi.com.

Farouk Systems Unveils CHI Color Innovations to Armstrong McCall

Farouk Systems Unveils CHI Color Innovations to Armstrong McCall

Farouk Systems, Inc., a leading innovator in the haircare industry, is thrilled to share the success of hosting store managers and sales representatives from Armstrong McCall stores nationwide at its corporate headquarters in Houston, TX. The event provided an exclusive platform for the Armstrong McCall team to explore the latest breakthroughs in professional beauty products, featuring highlights such as the groundbreaking 10-minute CHI Color Express line, as well as upcoming launches like CHI Tone & Gloss and CHI Ionic. This gathering marks a significant milestone in the revamp of CHI Haircare’s color portfolio, showcasing the brand’s commitment to excellence in the haircare industry.

Founder and Chairman of Farouk Systems, Inc., Dr. Farouk Shami, set the tone for the day, emphasizing the importance of innovation and education in the beauty industry.

“We are thrilled to have had the opportunity to host Armstrong McCall representatives at our headquarters,” said Dr. Shami. “It’s always inspiring to share our latest innovations and exchange ideas with industry leaders. This collaboration aligns with our commitment to advancing the haircare industry through education and our innovative products for professionals.”

The session comprehensively covered topics vital for staying ahead in the professional haircare market. Lisa Marie Garcia, President of Professional, took the lead by unveiling the newly reimagined color lines, including CHI Color Express, CHI Tone & Gloss, and CHI Ionic. Mego Ayvazian, Vice President of Shows & Education, further enlightened guests on the unique benefits of each line, emphasizing how their incorporation will significantly enhance the salon business.

Addressing the question ‘Why Farouk Systems?’ Lisa Marie Garcia reiterated, “We boast a legacy of innovation and leadership, grounded in a profound understanding of the hairstylist’s perspective. This highlights our commitment to providing innovative solutions tailored to the needs of beauty professionals.”

The event not only served as an educational platform but also as a networking opportunity for the attendees to connect with haircare industry experts and each other. The insights gained from this experience are sure to be carried back to Armstrong McCall stores across the nation, benefitting both professionals and consumers alike.

Farouk Systems, Inc., remains dedicated to providing beauty professionals with the tools and knowledge they need to excel in their craft. The partnership with Armstrong McCall exemplifies this commitment and sets the stage for continued success in the ever-evolving beauty landscape.

Farouk Systems, Inc. Proudly Names Mego Ayvazian as Vice President of Education and Shows, Strengthening Commitment to Professional Development

Farouk Systems, Inc. Proudly Names Mego Ayvazian as Vice President of Education and Shows, Strengthening Commitment to Professional Development

Farouk Systems, Inc., a pioneering force in the beauty and haircare industry, proudly announces the appointment of Mego Ayvazian as the Vice President of Education and Shows. With a remarkable career as an internationally renowned professional hairdresser, colorist and stylist, Ayvazian brings a wealth of creativity to his new role.

Mego Ayvazian

Ayvazian has been pivotal in shaping the brand’s artistic direction and fostering a culture of innovation. His extensive experience uniquely positions him to enhance the educational programs and show opportunities at Farouk Systems, Inc. Ayvazian takes pride in being an integral part of a company of hairdressers, for hairdressers. 

In his role as Vice President of Education and Shows, Mego Ayvazian will lead efforts to enrich educational opportunities for professionals in the beauty and haircare industry. This encompasses the development of cutting-edge training programs, workshops, recertification initiatives, among others that seamlessly align with Farouk Systems, Inc.’s unwavering commitment to excellence. Additionally, Ayvazian will help curate captivating shows, showcasing Farouk Systems, Inc.’s commitment to pushing creative boundaries.

Farouk Shami, Founder and Chairman of Farouk Systems, Inc., expressed confidence in Ayvazian’s ability to elevate the company’s offerings, stating, “Mego’s exceptional talent and commitment make him the ideal choice for Vice President of Education and Shows. His influence on global hair trends and dedication to sharing knowledge will undoubtedly shape the future of our educational and show initiatives.”

This strategic appointment reaffirms Farouk Systems, Inc.’s dedication to setting new industry standards, solidifying its position as a leader in beauty and haircare innovation.

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. The company provides the beauty industry with the latest innovations to a wide range of markets through multiple successful product lines and the finest educational support to better serve hairdressers and their clients.