Houston, TX – Farouk Systems, Inc., a leading innovator in the beauty industry, is proud to announce the launch of the LG CHI Color Master Factory at Cosmo Prof, the largest distributor of professional salon products. The LG CHI Color Master Factory – a first-to-market digital color lab able to formulate unlimited hair color combinations – will debut at 55 of Cosmo Prof’s Color & Curl Concierge equipped locations in August 2023. This unique in-store program gives customers access to experts with over 60 hours of training to provide personalized support on topics ranging from product knowledge to services and business solutions. This partnership will support the hairdresser community holistically by offering immersive educational experiences to inspire salon professionals’ artistry and support their entrepreneurial needs.
To ensure a seamless introduction, Farouk Systems, Inc. is conducting comprehensive training sessions with dedicated Color & Curl Concierge experts. Certified CHI Color Master Educators are working diligently to equip Cosmo Prof teams across the nation with invaluable knowledge, insights, and presentation techniques. This will encourage staff to confidently introduce and showcase this industry-leading machine along with the new lineup of CHI Haircare products, including CHI Bleach & Shineand Royal Treatment by CHI.
“We are so excited to launch all our newest innovations at Cosmo Prof this year,” said Lisa Marie Garcia, President of Professional at Farouk Systems, Inc. “The journey has been fun working with the Cosmo Prof teams to achieve our shared goal of providing salons education, innovative new products, and securing our future in the professional salon industry.”
Mark Spinks, President of Beauty Systems Group, shared, “We are always looking to incorporate new innovation into Cosmo Prof’s in-store experience to better support the stylist community. By equipping our Color & Curl Concierge storefronts with the new LG CHI Color Master Factory, our experts will be able to pair their vast knowledge and professional expertise with the groundbreaking technology so stylists are empowered with endless hair color combinations.”
The collaboration between Farouk Systems, Inc. and Cosmo Prof will encompass a wide range of initiatives, including an expanded selection of classes, captivating in-store events, and a strong focus on Farouk Systems, Inc.’s exceptional brands. By bringing education to the forefront, it aims to help salon professionals elevate their craft.
“We believe that education is the key to success,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “This partnership showcases our unwavering commitment to empowering salon professionals with knowledge to stay at the forefront of the beauty industry. Together, we can usher in a new era of excellence.”
About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems, Inc. distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
For colorists, staying ahead of the game means finding reliable, time-saving salon solutions. Enter two new updates to the first-to-market LG CHI Color Master Factory: The new CHI express color line and the all new Vibratone collection. The CHI express color line produces stunning color in just 10 minutes, while the Vibratone collection includes 18 vibrant colors right at your fingertips! Now, with these updates to the LG CHI Color Master Factory, hairdressers can deliver vibrant, long-lasting color in a fraction of the time.
Save Time With Express Color
Made in complete-coverage shades, CHI® express color is a range of 17 ammonia-free shades that give hairstylists color that works in just 10 minutes. (5 minutes for men’s or short cuts!) CHI® express color adds 17 shades to the LG CHI Color Master Factory in neutral, warm, and ash tones, while using existing Color Master canisters. It works for clients looking for 100% gray coverage, touch-ups, and even as an add-on service.
This new feature has an updated formula that combines a unique amino acid with high-performing color pigments. It also includes aloe, silk, ceramic and natural oils to quicken the oxidation process for a shorter, gentler processing time. As a result, you can score high-quality results faster. More time, more clients, more profits!
Explore the Spectrum with Vibratone
Made with creative stylists and daring clients in mind, the CHI Vibratone collection offers a collection of 18 vibrant shades, which include a. mixture of bold, playful colors and earthy neutral shades. Perfect for toning, glazing, or permanent results, the CHI Vibratone Collection is a must-have for colorists who love to utilize the color wheel to its fullest extent.
Unlock Optimal Mixing Ratios
Achieve the perfect mixing ratio for CHI Express Color by using a 1 to 1 mixing ratio with 20 volume bleach and process for 10 minutes (5 for short cuts.)
For Vibratone colors, you can expect optimal toning or glazing results with a 1 to 1 formula of CHI Vibratone color and 5 volume developer applied for 20 minutes at room temperature.
To achieve permanent results with Vibratone use a 1 to 1 formula of CHI Vibratone color and 10 volume developer for 30 minutes at room temperatures.
Achieve Results With the LG CHI Color Master
Used exclusively on the LG CHI Color Master Factory, CHI express color and Vibratone are set to be game changers for salons worldwide. Since its release, the LG CHI Color Master Factory has revolutionized salons worldwide, offering the perfect upgrade into the digital era. This dream machine, created to help colorists level up their color game and expand their salons’ efficiency, is a must-have for every modern salon. Shop yours at colormaster.chi.com.
In the wake of the devastating tornado that swept across Perryton, TX, Farouk Systems, Inc. has donated aid to 30 hairstylists severely impacted by the storm. To assist in rebuilding efforts, Farouk Systems, Inc. has generously given the community a range of CHI Haircare products, replenishing supplies and bolstering hope.
On June 15, 2023, the tornado swept through the Panhandle town, leaving disaster in its path. It destroyed businesses, uprooted residents, and left more than 100 people wounded. Among the affected were numerous hairstylists whose shops were damaged. They also lost tools and products necessary to their livelihood. When news of the devastation broke, Farouk Systems, Inc. stepped forward to provide much-needed assistance.
Immediately springing into action, Farouk Systems, Inc. generously supplied each of the 30 hairstylists displaced by the tornado with a broad selection of professional products. These included Royal Treatment Bond & Repair Shampoo, Royal Treatment Bond & Repair Conditioner, CHI LAVA Pro Hair Dryer, CHI Bleach & Shine, Royal Treatment Bond Rebuilder, among other essentials. These donations ensured that the affected hairstylists had the necessary resources to begin to serve their clients once again.
When he received news of the tornado’s impact, Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., expressed his sympathies for affected hairstylists and their community.
“We understand the vital role hairstylists play in their communities and how the tornado affected their livelihoods,” said Dr. Shami. “By providing them with CHI Haircare products, we hope to empower them as they rebuild their businesses and bring a sense of hope back to their lives.”
This donation by Farouk Systems, Inc. underscores the company’s commitment to giving back to the beauty industry and its unwavering dedication to hairstylists after this devastating tornado.
About Farouk Systems, Inc.
Created by hairdressers for hairdressers, Farouk Systems, Inc. is a Houston-based company dedicated to “Education, Environment and Innovation.” A groundbreaking hairdresser himself, Dr. Farouk Shami founded the company in 1986 seeking to provide the beauty industry with the most advanced American technology. Now, Farouk Systems, Inc. distributes products to over 150 countries worldwide, including products from industry-leading brands CHI® and BioSilk®. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.
Houston, TX – The City of Hope’s highly anticipated Spirit of Life Celebration gala honoring Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc., invited hundreds of esteemed beauty industry leaders to an enchanting evening of philanthropy, entertainment, and inspiration.
Held at the Zouk Nightclub in Resorts World in Las Vegas, Nevada, the fundraising event showcased the unwavering spirit and commitment of the beauty community to support groundbreaking research and compassionate patient care at City of Hope; this National Cancer Institute-designated comprehensive cancer center is dedicated to preventing, diagnosing, and treating cancer, diabetes, and other life-threatening diseases.
The gala witnessed the presentation of the prestigious Spirit of Life Award to beauty industry visionary and philanthropist, Dr. Farouk Shami. Recognized for his outstanding contributions to the beauty industry and his unwavering commitment to philanthropy over the last 35 years, Dr. Shami’s acceptance speech moved the audience, underscoring the importance of giving back and making a difference in the lives of others.
Dr. Shami expressed his admiration for the Spirit of Life Celebration, stating, “City of Hope’s dedication to research and care aligns with the beauty industry’s values of empowerment and transformation. It is an honor to be part of this philanthropic endeavor.”
City of Hope’s Spirit of Life Celebration provided a platform for attendees to engage in meaningful discussions, foster connections, and celebrate the remarkable achievements of the beauty industry. With beauty industry leaders from across the globe in attendance, the event served as a testament to the collective impact that can be made when like-minded individuals come together for a common purpose.
A highlight of the evening was a mesmerizing performance by country pop singer-songwriter Jesse James Decker. Her captivating stage presence and soulful voice filled the room, creating an atmosphere that had guests enthralled throughout the night. Decker’s powerful performance resonated with the audience, further reinforcing the unity and dedication of the beauty industry toward the cause.
“This event shows the extraordinary power of unity and collaboration within the beauty industry,” said Dr. Shami. “We are immensely grateful to the attendees, sponsors, and supporters who have joined hands to make this evening a success. Together, we are making an impact on the lives of patients in need.”
Dr. Shami demonstrated his philanthropic spirit by generously donating $1 million dollars worth of CHI Power Plus products and pledging 10% of the profits from future sales of those haircare products. His commitment extends further as he vowed to support City of Hope in reaching its $1 million fundraising goal. The funds raised during the Spirit of Life Celebration will directly benefit City of Hope’s groundbreaking research programs, patient care initiatives, and innovative treatment approaches, propelling the organization’s mission to eradicate cancer and improve the lives of patients worldwide.
About Farouk Systems, Inc.:
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.