CHI Live is beauty enthusiasts’ insider pass to exclusive interviews, expert tips, and the latest beauty trends.
In a thrilling development for beauty enthusiasts worldwide, Farouk Systems, Inc. is proud to unveil an exciting new livestream series that promises to elevate your beauty experience: CHI Live. This innovative livestream initiative – set to launch on Monday, December 4th, 2023 on the Farouk Systems, Inc.’s YouTube, Instagram, Facebook and TikTok livestreams – will provide an intimate look into the world of beauty, offering exclusive interviews, expert tips, and a front-row seat to the ever-evolving trends shaping the beauty industry.
CHI Live is set to introduce a series of recurring segments designed to take viewers on a deeper journey into the diverse facets of the beauty world. From behind-the-scenes glimpses to personal interviews with industry trailblazers, each segment is crafted to provide a comprehensive and engaging experience for those eager to explore the nuances of beauty and haircare.
Exclusive Interviews: Faces Behind the Brands
CHI Live’s new series is committed to bringing viewers face-to-face with the visionaries and hairdressers shaping the beauty industry. Expect candid and insightful interviews with prominent figures such as Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc. as he reveals his unique journey and the secrets behind his success.
CHI Live will also feature expert beauty tips straight from the pros. From groundbreaking technologies to sustainable practices and emerging styles, these segments aim to empower viewers with practical advice, turning their beauty routine into a personalized, educational experience.
A Beauty Community Hub
More than just a series, CHI Live’s recurring segments are a community-building initiative for beauty enthusiasts. Through an engaging and interactive platform, viewers are encouraged to participate, ask questions, and become an integral part of the beauty conversation. CHI Live aims to foster connections, share experiences, and celebrate the diversity of the global beauty community.
Elevate Your Beauty Journey with CHI Live
CHI Live’s new series is your passport to a transformative beauty experience. Explore the stories behind the Farouk Systems, Inc. brands, enhance your beauty routine with expert tips, and stay ahead of industry trends. As the series unfolds, CHI Live invites you to join the conversation, ask questions, and become an active participant in the beauty community.
Tune In
Get ready to unlock the secrets of beauty with CHI Live—a space dedicated to celebrating the art, innovation, and community that make the beauty industry truly extraordinary.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.
The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”. The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For our salon-exclusive products, visit pro.chi.com.
Colorists, we know that in today’s fast-paced world, efficiency is key. This is especially true when it comes to creating beautiful hair transformations for your clients. That’s why the hair geniuses at Farouk Systems created the LG CHI Color Master Factory, a digital color formulation lab designed to make your custom haircolor formulation faster, more precise, and ultimately more efficient.
Let superstar colorist and CHI Creative Director Mego Ayvazian show you how to achieve stunning, sun-kissed color with the LG CHI Color Master Factory.
Formula 1 – The Root Formula
To create the perfect sun-kissed custom haircolor, start withFormula 1:
Mix 1 oz of 5CM with 1 oz of 5W.
Add 1 shot of Orange Additive.
Combine with 2 oz of 10 Volume developer.
Application Process: Roots
Before applying the root formulation, generously mist each section with Royal Treatment Bond & Seal for added strength.
Start applying the root formula from the crown, then move to the center and nape, using a feathered brushing technique for a seamless blend at the roots down to 4 inches along the hair shaft.
Formula 2 – The Mid-Shaft Blend
For a seamless transition, we move on to Formula 2:
Mix 2 oz of 9W with 3 shots of Red Additive and 2 shots of Violet Additive.
Combine with 2 oz of 10 Volume developer.
Application Process: Mid-Shaft
Before applying the next formula, once again, mist each section with Royal Treatment Bond & Seal.
Begin by applying the 2nd formula to the front two sections of the hair. Then use a detangling brush to blend the first and second formulas together.
Formula 3 – Finishing the Look
To complete the sun-kissed look, we have Formula 3:
Mix 2 oz of 9W with 2 oz of 8C.
Add 4 oz of 10 Volume developer.
Application Process: Finishing Touches
Start at the back of the head, taking 1-inch sections, and apply the 3rd formula to the mid-shaft of the hair, leaving the ends in their natural color. Use a detangling brush for a seamless blend.
Continue alternating between Formula 2 and Formula 3 for the rest of the hair to achieve a natural, sun-kissed look.
Processing
Allow the custom haircolor to process for 40 minutes to achieve the desired depth and vibrancy.
Rinsing and Shampooing:
Rinse the formula out with cool water to lock in the vibrancy of the color.
Prior to styling and applying heat to the client’s hair, evenly mist the entire hair with Royal Treatment Royal Guard to safeguard it from heat damage.
With the LG CHI Color Master Factory, you can achieve beautiful, rich, custom haircolor efficiently and with incredible precision. By following these step-by-step instructions, you’ll be able to create stunning results for your clients in less time, allowing you to take on more clients and boost your salon’s efficiency. Happy coloring, y’all!
Sometimes all your client needs is a root touchup. But that’s no reason not to give them a treatment that will have them looking and feeling like royalty. With CHI Royal Treatment products, you can make sure that your clients always feel like VIPS, even if they’re just coming in for a touchup.
CHI Royal Treatment is an expansive collection made for salon professionals by salon professionals. Each science-forward product is tailored to a variety of hair needs, making sure you always have exactly what you need to give your clients the services they deserve. Watch as Farouk Systems superstar Mego Ayvazian goes through the process of a root touchup enhanced by Royal Treatment products and using CHI Bleach & Shine.
Starting at the back of the head, use ½-inch diagonal weaving slices near the ears to achieve a seamless blend. Follow this with horizontal weaving in the center sections.
Step Two: Bond And Seal
Before applying the lightener, mist each section with Royal Treatment Bond & Seal for added protection. Your clients’ hair will thank you.
Step Three: Crown
For the crown area, continue weaving ½-inch horizontal sections up from the center sections to achieve a detailed and seamless blend with the client’s original highlights.
Pro Tip:Be sure to feather the lightener at the roots to avoid harsh lines!
Step Four: Processing
Allow the Bleach & Shine formula to process on the hair for 35 minutes.
Before styling and applying heat to the client’s hair, mist the entire hair with Royal Treatment Royal Guard to protect it from heat damage.
Step Seven: Styling
Use the CHI LAVA Pro Hair Dryer to blow-dry the hair for faster drying with added negative ions for smoothness.
Finish styling with the CHI Lava 4D iron for effective lower-heat styling. With its four curved, lava-infused plates, this multitasking tool allows you to easily achieve any style.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.
The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”. The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For our salon-exclusive products, visit pro.chi.com.
From long, layered cuts to short, edgy men’s cuts, this cool-toned blonde is perfect for any of your clients who are looking to up their cool factor. Achieve Ice Blonde with CHI Bleach & Shine, a new professional lightener from the hair geniuses at Farouk Systems, Inc., and a toner created with the LG CHI Color Master Factory.
CHI Bleach & Shine is an upgraded lightener that boasts up to nine levels of lift as it works to nourish hair from the inside out with aloe and natural oils.
Get the Ice Blonde Look!
Step One
Mist the hair with CHI Bond & Seal. This will help to protect the hair and keep it healthy as you lift all the way to platinum.
Step Two
Apply Ice Blonde Bleach & Shine Formula to the hair beginning with the crown.
Step Three
Work your way down until the whole head is saturated.
Mist the hair once more with CHI Bond & Seal. Ice blonde can be intimidating, but with CHI Bond & Seal, you can be sure that the hair’s integrity is maintained throughout the chemical processes.
Step Seven
Starting with the top, apply your Ice Blonde Toner Formula (created with your LG CHI Color Master Factory) evenly to achieve the cool blonde you’re aiming for.
No matter the season, a cool ice blonde is a timeless yet edgy look that goes equally well with a cardigan or a worn-in leather jacket Now, with CHI Bleach & Shine, you can confidently create this color and more high-lift shades without worrying about breakage, damage, or fried hair.
Combined with the color-creating power of the LG CHI Color Master Factory, your clients will be clamoring for your color services all year long. See the rest of our Bleach & Shine series here:
Farouk Systems, Inc. is a company created by hairstylists, for hairstylists. For more science-forward, nature-friendly salon solutions, check out pro.chi.com.
The beauty world buzzed with excitement as Farouk Systems, Inc. debuted at the first Premiere San Antonio Beauty Show on October 1st and 2nd 2023 at Henry B Gonzalez Convention Center in San Antonio, Texas. Their star-studded team of hairstylists and lineup of innovative, technology-led products left audiences spellbound.
LG CHI Color Master Factory
The pièce de résistance of Farouk Systems, Inc.’s showcase, the LG CHI Color Master Factory quickly became the focal point of the event. A marvel of AI technology capable of creating an endless range of hair color in under two minutes, this dream machine is poised to change the way hair color is formulated in salons worldwide. Attendees immediately saw the endless possibilities the Color Master would give their own salons. Offering semi-, demi-, and permanent color in an endless, completely customizable range, this machine takes the guesswork out of formulation. It saves each color formulation under both the stylist’s and client’s names, cuts down on salon waste by up to 30%, and even comes with a tablet used to preview how a color will look on a client. With recent updates offering full coverage color in 10 minutes, the Color Master is a salon must-have.
Rockstar Stylists
Mego Ayvazian, Anna Cantu, McKenzie Lehmann, and Bradley Tuggle, four renowned hairstyling masters, acted as the faces and hands behind Farouk Systems’ showcase at Premiere San Antonio. With their creativity and expertise, they demonstrated the versatility and excellence of Farouk’s products. From dazzling hair transformations to product exhibitions, these artists left a lasting impression in the Alamo City. Each stylist offered invaluable styling tips, dazzling stage presence, and mesmerizing color transformations that left the crowd amazed and inspired.
PremiereSan Antonio Product Lineup
The beauty powerhouse also impressed attendees with an unmatched array of haircare and styling products. Here were some of the highlights:
CHI LAVA hairstyling tools: This volcanic-infused ceramic hair styling tool collection is a salon game-changer. Combining the power of lava and ceramic, these tools provide unparalleled styling results while being gentle on hair. Jewels in the CHI LAVA crown included the CHI LAVA Spin N Curl, and the CHI LAVA Pro 4d Hairstyling Iron.
Royal Treatment Collection: The Royal Treatment Collection is a must-see for salon professionals with a taste for luxury. These salon-exclusive products contain ingredients like aloe, white truffle, and pearl to pamper clients’ hair and elevate the styling experience. This collection includes the Bond & Repair line, Hydrating, Volume, and Color Gloss lines, Scalp Care, Curl Care, Blonde Enhancing, and a Styling and Finishing line.
CHI Vibes Line: Designed with Gen Z in mind, the CHI Vibes line features vegan wet line products and multitasking ceramic tools. These products cater to the youthful, eco-friendly consumer while delivering exceptional performance. Highlights included the CHI Vibes Hollywood Waves Waver, CHI Vibes Know It All, and CHI Vibes Wake & Fake.
CHI Bleach & Shine: Achieving stunning blonde results has never been easier–or healthier. CHI Bleach & Shine is capable of up to 9 levels of lift, all while maintaining hair’s health and shine.
A Triumph in San Antonio
From energetic performances to spellbinding exhibitions, the talented hairstylists at Farouk Systems dazzled the crowds at Premiere San Antonio. With highlights like LG CHI Color Master Factory, CHI Vibes, CHI LAVA and Royal Treatment, Farouk Systems left its mark. Couldn’t make the show? Check out some of the highlights in the gallery below!
