The beauty world is abuzz with excitement as Farouk Systems, Inc. prepares to make its debut at the very first Premiere San Antonio Beauty Show. This year, they’re bringing a star-studded team of hairstylists and a lineup of innovative products sure to leave attendees spellbound.
What to Expect at the San Antonio Beauty Show
Premiere San Antonio attendees will have the chance to shop and receive expert styling tips. Moreover, Farouk Systems, Inc. will be offering exclusive show promotions unavailable elsewhere. Make sure to mark your calendar and visit the Farouk Systems, Inc. booth—you won’t want to miss out on this beauty extravaganza!
WHEN: OCTOBER 1-2, 2023 WHERE: HENRY B. GONZÁLEZ CONVENTION CTR, SAN ANTONIO, TX
Anna Cantu, Bradley Tuggle, and McKenzie Lehmann, three renowned hairstyling masters, will be the faces and hands behind Farouk Systems’ showcase at Premiere San Antonio. With their creativity and expertise, they’re set to demonstrate the versatility and excellence of Farouk’s products. From dazzling hair transformations to product exhibitions, these artists are sure to leave a lasting impression in the Alamo City.
Innovative Product Lineup
The beauty powerhouse is also set to impress attendees with an array of haircare and styling products. Here’s a sneak peek at some of the highlights:
CHI LAVA hairstyling tools: This volcanic-infused ceramic hair styling tool collection is a salon game-changer. Combining the power of lava and ceramic, these tools provide unparalleled styling results while being gentle on hair.
Royal Treatment Collection: The Royal Treatment Collection is a must-see for salon professionals with a taste for luxury. These salon-exclusive products contain ingredients like aloe, white truffle, and pearl to pamper clients’ hair and elevate the styling experience.
CHI Vibes Line: Designed with Gen Z in mind, the CHI Vibes line features vegan wet line products and multitasking ceramic tools. These products cater to the youthful, eco-friendly consumer while delivering exceptional performance.
CHI Bleach & Shine: Achieving stunning blonde results has never been easier–or healthier. CHI Bleach & Shine is capable of up to 9 levels of lift, all while maintaining hair’s health and shine.
LG CHI Color Master Factory: The pièce de résistance of Farouk Systems, Inc.’s showcase, the LG CHI Color Master Factory. This cutting-edge machine is capable of creating an endless range of hair color in under two minutes. It cuts down on salon waste by up to 30% and can even be used to preview how a color will look on a client.
CHI is expanding their Royal Treatment Professional Range, adding four new lines. In addition to in salon use, the below collections can also be retailed as take-home products to ensure hair’s health between services. The products use the same great trio of natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.
Color Gloss
This luxurious color care system is designed to protect chemically-treated hair from the inside out, providing optimal protection and staying power. Formulated without sulfates, it does not strip away color and keeps it fresh by working within the hair structure. It targets and preserves color pigments and extends vibrancy.
CHI Royal Treatment Color Gloss Protecting Shampoo: This shampoo gently cleanses and provides superior color protection to color-treated hair, preventing damage and fading from UV exposure. It locks in color for the ultimate color dimension to maintain and extend vibrancy for long-lasting shine. It hydrates hair and balances pH to keep hair healthy and soft.
CHI Royal Treatment Color Gloss Protecting Conditioner: This conditioner provides superior color protection to color-treated hair, preventing damage and fading from UV exposure. It nourishes and replenishes hair with essential moisture and is pH balanced for healthy-looking hair. It enhances and extends color vibrancy and dimension for long-lasting results.
Blonde Enhancing
This color care line is designed for blonde and grey hair to neutralize unwanted brassy, yellow tones. It keeps them as cool as ever and this duo is great for maintaining and refreshing both color-treated hair and natural hair color while also providing optimal color protection. It is formulated without sulfates, does not strip away color and keeps it fresh by working within the hair structure to target and preserve color pigments by extending vibrancy. It helps replenish hair with moisture and balances pH, sealing cuticle to guard against damage and UV exposure. It keeps hair healthy and shiny for long-lasting color.
CHI Royal Treatment Blonde Enhancing Purple Shampoo: This shampoo cleanses hair and deposits violet pigments to neutralize and eliminate unwanted brassy, yellow tones in blonde and grey hair. It strengthens and hydrates strands from the inside out, helping protect against damage and fading. It maintains and refreshes color, leaving hair cool and bright.
CHI Royal Treatment Blonde Enhancing Purple Conditioner: This conditioner protects color and deposits violet pigments to neutralize and eliminate unwanted brassy, yellow tones in blonde and grey hair. It strengthens and hydrates strands from the inside out, helping replenish with moisture and protect against damage and fading. It is perfect for maintaining and refreshing hair color, leaving hair cool and bright with added softness and radiant shine.
Scalp Care
This invigorating scalp care system is designed to exfoliate, reset, and calm a dry scalp to promote an encouraging environment for fuller, healthy-looking hair. The line exfoliates the scalp to help unclog hair follicles of excess oil and impurities while replenishing it with moisture. The nurturing formula fortifies hair to reduce damage and breakage. It also refreshes and stimulates the skin with a cooling and tingling sensation.
CHI Royal Treatment Scalp Care Biotin Shampoo: This invigorating shampoo helps to reset and balance scalp wellness by combatting dryness and flaking. Creating the optimal foundation for healthy hair, the gentle formula purifies and exfoliates to calm scalp and balance moisture levels for healthy-looking hair.
CHI Royal Treatment Scalp Care Biotin Conditioner: Designed to relieve a sensitive scalp, this nourishing conditioner helps to calm a dry, itchy scalp with a cool, refreshing, and tingling sensation. It also helps to detox hair of buildup and oil while replenishing with moisture to strengthen and protect dry, brittle hair.
CHI Royal Treatment Scalp Care Scalp Spray: Great for in-between shampoos, this scalp spray gives moisture and calms to alleviate a dry, itchy scalp and flakes. It also helps to balance and stimulate the scalp to promote healthy-looking hair with shine.
Curl Care
Made with natural ingredients, this hair care system is designed for wavy, curly, and coily hair for an enhanced definition of the natural hair pattern. This trio restores hydration and seals in moisture to control frizz and protect against humidity. The line provides easy detangling and slippage for effortless manageability, shaping and styling. It leaves fragile hair strengthened, healthy, and shiny with natural movement.
CHI Royal Treatment Curl Care Shampoo: This hydrating shampoo quenches dry, thirsty curls and deeply cleanses away buildup that causes limp hair. Enhancing the natural hair pattern, curls and waves are left defined and smooth for frizz-free curls.
CHI Royal Treatment Curl Care Conditioner: This nourishing conditioner restores hydration and elasticity to curly and wavy hair. It provides easy detangling and slippage for manageability and frizz-free curls and waves with enhanced definition and shine.
CHI Royal TreatmentCurl Care Leave-In Conditioner: This leave-in provides long-lasting hydration and seals in moisture for curls and waves with enhanced definition and shine. It helps to detangle, condition and smooth the cuticle to minimize frizz and damage, while offering flexible styling control for soft, bouncy curls.
The product line is available on www.pro.chi.com and at Cosmo Prof Beauty, Armstrong McCall and coming soon to Modern Beauty Supply and Guay Beauté.
Help your clients shake things up this season with a total hair transformation! Finally, your deepest brunettes can realize their blonde dreams AND improve hair health during the bleaching process with CHI Bleach & Shine. Our science-forward, nature-based formula uses aloe and natural oils to maintain and often improve hair health without compromising on lift. For this stunning, multidimensional look, you will mix three formulas with CHI Bleach & Shine as the base. Each formula will also include Royal Treatment Bond Rebuilder to mend the bonds in the hair as the bleach works to lighten it.
On your LG CHI Color Master Factory, mix 45 grams of 11i + 30 grams of 11n + 15 grams of 10s + 3 shots of Violet Additive + 90 grams of 10 volume CHI Color Generator.
Get the Look!
Step 1
Section the hair into four quadrants. Mist each section withCHI Bond & Seal.
Step 2
Starting with the back section, saturate with Formula 1. Use 1/4 inch sections with back-to-back foils.
Step 3
Apply Formula 2 to the top section. At the root, feather to diagonal brush.
Step 4
Apply Formula 3 to the front section, staying 1/4 inch away from the root and saturating the hair to ensure an even lift.
Blonde ambitions are easier (and healthier) to reach than ever with CHI Bleach & Shine, new from the hair geniuses at Farouk Systems, Inc. This extraordinary lightening system is a colorist’s dream. Boasting an impressive 9+ levels of lift and infused with the nourishing essence of aloe and natural oils, CHI Bleach & Shine is sure to take center stage in your blonding sessions this season. CHI Bleach & Shine’s natural ingredients work to add a glossy sheen while delivering a reliable, glowing lift that you and your blonde-loving clients are sure to love. Here’s how you can master the ultimate blonde transformation with CHI Bleach & Shine!
Generously spray CHI Bond & Seal on hair to protect the scalp, strengthen bonds in the hair, and equalize the porosity and pH of the hair.
Step 2
Using foils, apply Formula 1 in small sections, beginning with the front/money piece and working your way from there.
Step 3
Using foils, continue this process all around the head, making sure to get full, consistent coverage.
Step 4
Leave the hair to process for no longer than 45 minutes.
Step 5
Gently remove your foils and rinse. Follow with Formula 2 to tone the hair and cut down on any brassiness.
Step 6
Style as usual with your favoriteCHI tool (we recommend the CHI LAVA series) and bask in the beauty of the ultimate blonde transformation you’ve created!
Farouk Systems, Inc. is a company created by hairstylists, for hairstylists. For more science-focused, nature-based resources that are sure to transform your salon, check out pro.chi.com.
Nothing says quiet luxury like honey-blonde highlights that look like they’re fresh from the French Riviera. Now, with CHI Bleach & Shine, you can help even your darkest-haired clients channel Sofia Richie with this low-maintenance, high-impact look. Made with aloe and natural oils, CHI Bleach & Shine works to add health and shine to hair while lifting up to 9 levels. Combined with CHI Bond & Seal and Royal Treatment Bond Rebuilder, this look is as glossy and healthy as it is glam.
15 grams 10s + 60 grams of 9I + 3 shots of Violet Additive + 1 shot Blue Additive + 75 grams of CHI 10 volume Color Generator.
Get the Look!
Step 1
Start by sectioning the hair from crown to ear into four quadrants.
Step 2
Starting in the back, weave and back-comb one-inch sections so the lightener stays in place in the foil. Spritz each section with CHI Royal Treatment Bond & Seal to protect against breakage and apply the lightener below the teased area.
Step 3
At the crown, weave and back-comb into one-inch areas. Use a diagonal forward part just above the ear for a natural, blended look.
Step 4
Feather the lightener near the teased area. This process will be repeated over the other ear.
Step 5
For the moneypiece section, remove the baby hairs and apply lightener using a diagonal brush.
Step 6
For the last front quadrant section, weave a one-inch section and back-comb to the root. Continue with the same one-inch sectioning and weave the remaining hair until the entire quadrant is complete.
Starting at the back, saturate the hair with the toner formula.
Step 10
Let the toner process for 10 – 15 minutes, then rinse with warm water and shampoo and condition with Royal Treatment Color Gloss Blonde Enhancing Purple Shampoo and Conditioner.
