Houston, TX – Chairman and Founder of one of the largest haircare companies in the world, Farouk Systems, Inc., Dr. Farouk Shami has dedicated his life to giving back. He will be honored on July 10th, 2023 as the Spirit of Life Honoree at City of Hope’s fundraising gala, the Spirit of Life Celebration. The Spirit of Life Award is presented to individuals whose professional and humanitarian accomplishments are worthy of celebration. It is the highest honor given by City of Hope, a National Cancer Institute-designated comprehensive cancer center for diabetes, cancer and other life-threatening diseases.
Dr. Shami is a successful businessman and innovator. He owns 61 total patents with 22 pending, creating beauty discoveries like the first ammonia-free hair color, the first ceramic flat iron, and the first-to-market digital color lab, the LG CHI Color Master Factory. He was the first to utilize NASA technology in the development of professional styling tools and haircare. He is also the first hairdresser to receive a Doctorate of Beauty – an honorary Ph.D. of Arts by SeoKyeong University in Korea.
Dr. Farouk Shami and Farouk Systems, Inc. have donated millions of dollars and resources to support various philanthropic causes, including COVID-19 relief to health care professionals, first responders, homeless shelters, and food banks. He was also a rapid responder when events and disasters – such as the 9/11 attacks, hurricanes, tornadoes, and floods – struck nationally.
He is a global frontrunner in the beauty industry who loves sharing his knowledge and his expertise with others. His partnership with Lone Star College at the CHI School of Cosmetology in Houston, TX, helps impact the development of future hairstylists and expand career opportunities for graduates.
“Giving back is the art of transforming lives and creating a ripple effect of positive change in our world,” said Dr. Shami. “It’s a powerful force that ignites hope, uplifts communities and shapes a brighter future for generations to come,” he added.
As the Spirit of Life Award Honoree, Dr. Farouk Shami is steadfast in his commitment to the City of Hope’s collaborative approach to advancing cancer and diabetes research, providing compassionate care, and bringing hope to those in need.
“The City of Hope is an organization that does amazing work,” said Dr. Shami. “I am grateful for this honor, and I am so proud that Farouk Systems, Inc. can join the organization in transforming the lives of patients and contributing to the global fight against devastating illnesses.”
The City of Hope’s Spirit of Life Celebration will take place at the Zouk Nightclub at Resorts World Las Vegas in Nevada on July 10th, 2023. It will be an opportunity for the beauty industry to come together in support of City of Hope. For those looking to make a difference in the groundbreaking work of City of Hope, donations can be made here.
The International Beauty Show (IBS) in Las Vegas, listed among 50 the fastest-growing trade shows for beauty enthusiasts, professionals, and industry giants, was the must-see event of Summer 2023.
This year, Farouk Systems, Inc.made a lasting impression at IBS with its groundbreaking technologies and captivating product lineup. From the revolutionary LG CHI Color Master Factory to the all-vegan CHI Vibes collection, to the lineup of master hairstylists who showcased them, Farouk Systems, Inc. left attendees in awe with its latest innovations and breathtaking showmanship.
The Digital Haircolor Revolution
The crown jewel of Farouk Systems, Inc.’s showcases this year was the LG CHI Color Master Factory, a state-of-the-art digital color lab that rocked the world of hair color technology last year and has only gained momentum since.
Using cutting-edge technology, the LG CHI Color Master Factory delivers a full spectrum of precise, endlessly customizable hair color formulations, mixed in under two minutes. This hyper-specialized, AI-powered color lab allows stylists to spend less time mixing and more time practicing the actual art of hair color. Farouk Systems, Inc.’s masterpiece has truly redefined the boundaries of hair color innovation.
Vegan haircare, Royal Treatment and More.
Always at the forefront of the development of sustainable and cruelty-free beauty products, Farouk Systems, Inc. introduced new tools and wetline products as an expansion of its CHI Vibes collection at IBS Las Vegas.
This collection includes a range of all-vegan products and hair tools that provide exceptional performance while adhering to ethical standards.
From wavers in three different sizes to hairdryers, to multitasking vegan wetline products, the CHI Vibes collection combines advanced technology with eco-friendly practices, ensuring that hairstylists and customers can achieve stunning looks guilt-free.
But some of Farouk Systems, Inc.’s offerings were for professionals only!
From their stage at IBS Las Vegas, Farouk Systems, Inc. hair geniuses showcased the expansive Royal Treatment by CHI professional haircare line. Designed to give hairstylists the ultimate arsenal to indulge and pamper hair, this luxurious collection provides nourishment, restoration, and protection for all hair types and any salon need a hairstylist could encounter.
Infused with a blend of pearl, aloe and white truffle, Royal Treatment by CHI products are set to elevate the salon experience, delivering unparalleled results and helping hairstylists leave their clients looking and feeling regal.
Farouk Systems, Inc. also showcased the CHI LAVA collection of hairstyling tools, with tools like the CHI LAVA 4D Hairstyling Irontaking center stage. Utilizing the natural heat-conducting power of volcanic lava minerals, these tools offer superior heat distribution, durability, and styling performance.
To demonstrate the capabilities of their innovative products, Farouk Systems, Inc. brought a star-studded entourage of renowned hairstylists with them to IBS Las Vegas. Mego Ayvazian, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitalli captivated the audience with their artistic flair and expertise, creating groundbreaking looks, vivid color transformations, and breathtaking presentations with the LG CHI Color Master Factory, inspiring professionals and beauty enthusiasts alike.
With its arsenal of cutting-edge products, presentations and innovations, Farouk Systems, Inc. once again left its mark at IBS Las Vegas 2023, leaving the world eagerly anticipating its next groundbreaking contribution to the future of haircare.
Farouk Systems, Inc., the global professional haircare industry leader, played host to a gathering of talented hairstylists from around the globe. The New Talent Certification Event, held at the CHI Academy in Houston from June 12th-14th, 2023, offered an incredible opportunity for emerging stylists to enhance their skills and broaden their horizons with expertise only the hair geniuses at Farouk Systems, Inc. could offer.
At this exclusive training event, attendees learned new techniques, got a sneak peek at new, trending colors for 2023, and had the incredible opportunity to get hands-on experience with the groundbreaking LG CHI Color Master Factory. This state-of-the-art digital hair color factory has garnered rave reviews since its unveiling last year and has since been revolutionizing the world of hair color, salon by salon, ever since. Utilizing the best of AI technology paired with human artistry, the LG CHI Color Master Factory boasts an endless range of color applications, offering a full spectrum of the highest-quality, ammonia-free color that leaves hair in better condition than before color application.
“A lot of my clients ask if I’ve added a [shine] treatment to their hair, but it’s just the color [from the LG CHI Color Master Factory]!” said Ilyse Dudley, Corpus Christi-based hairstylist. “[CHI] color really softens the hair, adds that moisture, and adds that shine that everyone is missing.”
Attendees were also wowed by the LG CHI Color Master Factory’s utility and efficiency. This amazing digital color factory has the ability to precisely identify, measure and mix an endless array of demi, semi, and permanent hair color formulations in under two minutes, minimizing the error margin and letting stylists rest easy, knowing that their color is flawlessly mixed down to the last color molecule. This also has a human benefit: allowing hairstylists to focus on their art and technique as AI does what has often been considered the grunt work of haircolor.
“I’m super impressed with the level of mixing I know I can come up with and establish,” said Austin-based hairstylist Hector del Valle. “It’s something that I feel will really revolutionize the hair industry.”
Guests were also impressed with how the LG CHI Color Master Factory streamlined the coloring process, ensuring consistent and accurate results and cutting down on color and packaging waste. Using patented, aerosolized canisters, the LG CHI Color Master Factory is designed to use every bit of color, eliminating waste by up to 30%. It also tracks the color formulations created and used by each stylist, and logs the information by both stylist name and client name, ensuring that every client’s painstakingly-chosen color will be saved for future use and that no color is left unused.
“The top [benefit] would be the amount of color that I just do not waste. I can be precise, even with the smallest amount,” said hairstylist Cassie Zeitler.
At this fantastic event, Farouk Systems, Inc.once again demonstrated its commitment to nurturing the next generation of hairstylists and helping them reach their full potential. By bringing together talented hairstylists from different parts of the world and arming them with the knowledge and skills to increase their business acumen and their art, Farouk Systems, Inc. remains a champion of creativity and innovation in the digital hair color revolution.
Farouk Systems, Inc., a leading company in the haircare industry, makes its way to “The Golden State” to participate in the upcoming Premiere Anaheim. The newest beauty show iteration is set to take place from April 2nd – 3rd, 2023, at the Anaheim Convention Center in California.
Farouk Systems, Inc. is thrilled to be part of this exciting event and showcase its cutting-edge products and technologies, including its crowning achievement the LG CHI Color Master Factory. This first to market digital color lab is designed to provide salon professionals with a precise, efficient, and customizable color solution that delivers high-quality results every time. It is revolutionizing the color process for hairstylists, pairing the efficiency of AI-technology with the artistry only the human hand can create.
“We’re excited to connect with industry professionals and share our passion for innovative and sustainable haircare,” said Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc.
With the industry growing in manifolds and the haircare giant’s continuous introduction of technology, Farouk Systems, Inc. is slated to sparkle to like the fireworks of Disneyland nearby. The company will also feature its own set of hair “imagineers,” including hairdressers McKenzie Lehmann, Wes Palmer, Bradley Tuggle, Luis Onate, Laurrin Rockingham and Rocky Vitelli. These industry experts will be on hand to demonstrate the newest products like the revamped CHI Royal Treatment Bond & Repair as well as the CHI Royal Treatment Styling and Finishing lines. This collection — infused with aloe, white truffle, and pearl — are designed to provide a luxurious and indulgent experience for all hair types, with advanced natural formulas that nourish, repair and enhance hair’s natural beauty. The CHI Royal Treatment collection is perfect for stylists who want to offer their clients a high-end salon experience.
With all this excitement in one place, you won’t want to miss the action. Come see Farouk Systems, Inc. and its talented stylists at Premiere Anaheim 2023 and prepare to be inspired. Attendees can visit the Farouk Systems, Inc.’s booth to discover the latest haircare solutions and technology firsthand.
Farouk Systems, Inc. wowed at the 2022 International Beauty Show New York (IBS New York) with its awe-inspiring on-stage education and breakthrough technology of the LG CHI Color Master Factory, the world’s first-ever digital color customization system.
Over 70,000 beauty professionals from around the globe converged at the Jacob Javits Convention Center see the LG CHI Color Master Factory create any custom hair color with just a few clicks. Not only does this patent-pending technology create amazing color, but it gathers data in real time to identify trends and forecast inventory all in one easy-to-understand system.
Attendees were also able to experience the plethora of Farouk Systems products under the CHI Haircare, BioSilk, Beyond Glow Skincare and CHI Footwear brands.
“After a two-year hiatus, CHI is thrilled to be back at IBS New York to help support all of our hairdressers and make our industry stronger than ever,” said Lisa Marie Garcia, President of Innovation at Farouk Systems, Inc.
The electrifying energy on the Farouk Systems stage was tangible. Celebrated Farouk Systems artists Anna Cantu, Mego Ayvazian, Wesley Palmer, Laurrin Rockingham, Luis Onate, McKenzie Lehmann and Bradley Tuggle showcased today’s cutting-edge color techniques with the LG CHI Color Master Factory and the latest hairstyling trends using CHI Lava tools.
Innovation, education, and excitement permeated the show floor while thousands of attendees flocked to the Farouk Systems booth to shop for products for their salons. Beauty aficionados learned first-hand about the variety of tools and styling products through invaluable in-booth demonstrations.
“Through education and innovation, Farouk Systems, Inc. continues to be a force to be reckoned with globally,” said Lisa Marie Garcia.
Trends at the Tradeshow
Missed Farouk Systems, Inc. at the show? See more of Farouk Systems, Inc. at the biggest beauty event in the nation here.
About The LG CHI Color Master Factory
Merging technologies and knowledge together, CHI color genius, Dr. Farouk Shami, and LG H&H’s team of top engineers created the world’s first-ever color machine called the LG CHI Color Master Factory. This digitally controlled color customization system creates unlimited formulations with exact precision to make hairstylists’ artistry come to life. The machine offers a simulation mode that allows salon clientele to try on hair colors prior to application. When formulating color, the LG CHI Color Master Factory can also be manually programmed using the touchscreen display or managed via a tablet or smartphone using the Colormaster application. The revolutionary technology also offers a client management system stores clients’ formulas and photos for their next salon appointment. The LG CHI Color Master Factory is also environmentally conscious, cutting waste reduction by 30 percent and tracking colors dispensed for inventory purposes. Interested in the LG Color Master Factory? Learn more here.
