This year’s Premiere Orlando Hair Show was one for the books, and CHI Haircare was at the heart of the excitement. On Sunday, June 1st, we took the stage with a high-impact showcase blending innovation, education, and pure artistry. With a packed audience and nonstop energy, CHI brought the heat (and the style!) to one of the beauty industry’s biggest events.
High-Tech Glam Opens the Show
The show kicked off with powerhouse duo Josh Bernard (@joshuadidmyhair) and Alisha Frank (@a_frank_hair), who wowed the crowd with live color transformations. Each look was powered by the LG CHI Color Master Factory and styled using the newest CHI LAVA tools. To ensure vibrant, healthy results, every transformation was prepped with the Royal Treatment Bond & Repair system, a stunning example of what happens when high-tech meets high-style.
Anna Cantu Brings the Wow Factor
Next up, Anna Cantu (@anna_cantu) turned heads with four incredible looks using the Royal Treatment line. She energized the state with a live updo demo, exciting giveaways, and practical salon tips for boosting service and retail sales. From the CHI LAVA AirGlam Multi Styler to the innovative CHI Bleach and Shine, Anna showed just how essential the right tools and formulas are for delivering next-level results.
Haircutting Artistry with Rocky Vitelli & Bradley Tuggle
In a performance that combined skill with showmanship, Rocky Vitelli (@rockyvitelli) and Bradley Tuggle (@bradleytuggle) delivered a dual haircut like no other. With one cutting the front and the other styling the back, their synchronized technique showcased layers, movement, and texture. The look came together flawlessly with CHI LAVA tools, highlighting the control and precision professionals rely on.
The CHI Booth That Buzzed
Back at the CHI booth, the energy didn’t stop. Stylists and salon pros lined up to try the latest CHI tools, receive hands-on product demos, and connect with our team of expert educators. CHI LAVA tools flew off the shelves, and our signature red bags were seen across the show floor.
A Bold Finish
CHI’s presence at Premiere Orlando 2025 was a celebration of creativity, innovation, and professional excellence. From the revolutionary LG CHI Color Master Factory to the luxury of Royal Treatment and the power-packed LAVA tools, we left attendees inspired, energized, and ready to elevate their craft.
Until next year, Premiere—thanks for the love, the energy, and the unforgettable moments.
