The annual CHI Signature Artist Training took place at the DoubleTree Hotel in Houston, TX, from February 3rd-5th, bringing together top professionals for an immersive educational experience. At CHI, knowledge is power, but education is everything. This year’s training provided stylists with essential tools, techniques, and business insights to stay ahead in an evolving industry.
Throughout the three-day training event, Farouk Systems educators shared their expertise, providing valuable insights into their specialized fields. Anna Cantu, Global Artist for Farouk Systems, introduced the latest CHI innovations, offering an in-depth look at new formulations to enhance hairstyling and coloring. Josh Bernard and Fadi Mehanna explored the CHI Color Master Factory, a revolutionary system for precise and customizable color. Bradley Tuggle shared business strategies, while Mego Ayvazian, Vice President of Shows and Education, introduced his latest Harmony collection with Rocky Vitelli, offering practical salon applications.
Lisa Marie, President of Professional, led a session on professional sales, highlighting CHI’s unique advantage as a hairdresser-owned company. She showcased CHI LAVA with patented lava minerals, the Royal Treatment line & clean beauty formulations, and advanced color solutions like the LG CHI Color Master Factory, CHI Ionic Permanent Hair Color, CHI Bleach & Shine, and CHI Tone & Gloss.
Alexis Thanasoulas, Vice President of Marketing, outlined CHI’s marketing vision for 2025, focusing on building momentum from 2024 launches, distinguishing professionals from retail products, reinforcing CHI’s reputation, and staying ahead of industry trends. CHI remains committed to clarity through 40 years of color expertise, clean beauty innovations, and an unwavering dedication to hairdressers.
Mego highlighted the value of ongoing education and showcased the extensive resources available to stylists. CHI offers extensive training, including webinars, live Zoom sessions, salon education, CHI Academy courses, and Farouk-exclusive shows. Hands-on workshops covered curl techniques, color application, and tool mastery, with breakout sessions led by industry icons.
Education is the foundation of excellence, and CHI remains dedicated to empowering stylists with the knowledge, tools, and support they need to succeed. Whether through innovation, business strategies, or marketing insights, CHI is committed to driving professional growth. Stay inspired. Stay educated. Stay ahead with CHI.
Get an inside look at this year’s Signature Artist Training event!
