Farouk Systems Inc. unveils an upgraded version of their CHI Ionic Permanent Shine Hair Color. This improved ammonia-free formula now features advanced hue definition technology; Aloe Vera, Silk Keratin Protein, and Hyaluronic Acid. These enhancements promise to deliver hair that’s not only more radiant and sleek but also in better condition overall.
Transforming Multi-Tonal Hair to Lustrous Copper
Mego Ayvazian, the company’s VP of Education and Shows, demonstrates the product’s versatility on his model with three distinct shades: natural roots, darker mid-shaft, and lighter ends. His goal: a seamless, beautiful copper transformation using two shades of CHI Ionic Permanent Shine.
He begins by combining the CHI Ionic Permanent Shine colors with CHI Volume 20 Developer in a 1:1 ratio and mixes the formula together. Using his CHI hair coloring brush, he applies the darker mixture to the roots and brushes it downward towards the shaft. Once fully covered, he uses the lighter mixture and blends from the shaft to the tips for a seamless transformation. Using a comb he brushes downwards to help blend the two mixtures and avoid inconsistencies.
Get the Look
Step 1: Mix your chosen CHI Ionic hair color with CHI Volume 20 Developer (1:1 ratio).
Step 2: Section hair for even application.
Step 3: Apply color from roots to ends, ensuring full coverage.
Step 4: Comb through for even distribution.
Step 5: Process for 30-35 minutes (time may vary based on color series).
Step 6: Rinse, dry, and style as desired.
About CHI Ionic Permanent Shine
Farouk Systems, Inc., pioneers of ammonia-free hair color, offers 100 intermixable permanent cream shades in this professional-grade line. The innovative Hue Definition Technology combines Aloe Vera, Hyaluronic Acid, and Silk Protein to hydrate and protect while depositing vibrant color.
Key Features:
• Ammonia and PPD-free
• User-friendly application
• True-to-tone, consistent results
• Full-color saturation with deep penetration
• Even, gentle application
• Multi-dimensional color
• High-gloss, fade-resistant finish
Experience the revolution in hair coloring with CHI Ionic Permanent Shine—where science meets beauty for stunning, long-lasting results.
