For years, Farouk Systems, Inc. has led the way in hair color advancements. That trend continues today as Mego Ayvazian, the company’s VP of Education and Shows, explores cutting-edge hair coloring methods using CHI Ionic Permanent Shine. These techniques focus on executing a perfect blonde, maintaining hair health, and achieving natural appearances.
Mixing the Perfect Formula:
To create a perfect blonde hair color mixture, Ayvazian combines 1.5 ounces of 11i with 0.5 ounces of 11w. The 11i component is rich in violet pigment, which helps to eliminate yellow tones in the hair. Meanwhile, the 11w provides a natural look with cool tones, preventing the final result from appearing overly violet or smoky. This balanced combination allows for effective toning while maintaining a natural-looking finish.
Get the Look
Step 1: Apply the color mixture 2 inches from the roots, covering all parts of the hair
Step 2: Wait 15 minutes
Step 3. Apply CHI Royal Treatment Bond and Seal to the ends to balance pH and equalize the hair
Step 4. Apply the remaining mixture to the ends while blending with the top section
Step 5. Leave for an additional 15 minutes
Step 6. Wash thoroughly
Total processing time: 30 minutes

The Science Behind the Formula
The CHI Ionic Permanent Shine achieves several goals, removes yellow tones, creates a cool shade, and maintains a natural and shiny look. The combination of 11i and 11w allows for precise control over the final result. The violet pigments in 11i effectively neutralize unwanted yellow tones, while 11w ensures the outcome remains natural-looking without an overly ashy or purple hue.
Hue Definition Technology: A Cut Above the Rest
Hue Definition Technology offers CHI Ionic to stand out for its quality and hair-friendly approach. It contains nourishing ingredients like Aloe Vera for soothing, Hyaluronic Acid for moisture, and Silk Keratin Protein for strength and shine, prioritizing safety by avoiding harmful chemicals. The colors are free from Ammonia, Parabens, Sulfates, and PPD, making them gentler on hair and scalp.
Whether you’re a professional stylist or a color enthusiast, exploring the possibilities offered by CHI Ionic Permanent Shine can open up a world of creative and healthy hair coloring options. By combining cutting-edge formulations with expert application techniques, stylists can offer their clients personalized color solutions that enhance both the appearance and condition of their hair.





