The beauty industry is always evolving, with new trends, techniques, and products emerging each year. Among the pioneers leading this charge is Farouk Systems, Inc., a name synonymous with innovation and excellence in the world of haircare. From April 20th-22nd, 2024, all roads lead to Rosemont, IL, just outside Chicago, as Farouk Systems, Inc. showcases its innovative tools and haircare at America’s Beauty Show, held at the prestigious Donald E. Stephens Convention Center.

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Booth #1012 will be the hub of excitement, where Farouk Systems, Inc. artists Anna Cantu, Bradley Tuggle, McKenzie Lehmann, and Rocky Vitelli will wow attendees with their expertise and creativity. But the real stars of the show are the groundbreaking products they’ll be showcasing, promising to revolutionize the way we approach haircare. One of the highlights is the LG CHI Color Master Factory, a cutting-edge digital color lab that brings precision and customization to a whole new level. With this technology, hairdressers can create bespoke color formulations tailored to each client’s unique preferences and needs, ensuring stunning results every time.

CHI Color Express at America's Beauty Show

Fast Track to Fabulous with CHI Color Express  

For those seeking speed and convenience without compromising on quality, the CHI Color Express will be a game-changer to America’s Beauty Show attendees looking to discover color products that will boost their bottom line. This 10-minute ammonia-free wonder delivers vibrant, long-lasting color in record time, perfect for busy salon schedules and on-the-go clients.

But innovation doesn’t stop there. Farouk Systems, Inc. will also be showcasing it CHI Lava technology, harnessing the power of volcanic lava and ceramic for superior styling performance. With its ability to generate ions and far-infrared heat, this innovative technology ensures smooth, frizz-free hair with unparalleled shine and manageability.

In tune with the growing demand for sustainable and cruelty-free products, Farouk Systems, Inc. presents the CHI Vibes line—a hip, vegan, and gluten-free range that combines style with conscience. From vibrant colors to nourishing treatments, this line offers something for everyone, while staying true to ethical values.

CHI Live Brings the Show to You

But the excitement doesn’t end at the trade show floor. Thanks to CHI Live, a dynamic livestream series, both attendees and viewers at home can enjoy exclusive insights, tips, and giveaways from the comfort of their screens. Hosted by the talented Anna Cantu, CHI Live promises an immersive experience that brings the magic of America’s Beauty Show directly to you. Watch it live on Monday, April 22nd, at 1:00 p.m. CST via the Farouk Systems, Inc. YouTube channel, Instagram, and Facebook pages.

With Farouk Systems, Inc. leading the way, America’s Beauty Show promises to be an unforgettable event, showcasing the latest innovations and trends in the world of haircare. Whether you’re a seasoned professional or an eager enthusiast, there’s something for everyone to discover and delight in. So get ready to be inspired, as Farouk Systems, Inc. takes beauty to new heights at America’s Beauty Show.

America’s Beauty Show
Farouk Systems, Inc., Booth #1012
Saturday, April 20th, 11am – 5pm
Sunday, April 21st, 9am – 4pm Monday, April 22nd, 9am – 4pm