Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with the prestigious “Hair Styling Innovations” award at the 2024 New You Beauty Awards. The award was presented during a dazzling ceremony held at the 1 Hotel in South Beach, Miami, Florida, on Saturday, April 13th, 2024.

The New You Beauty Awards — part of the NEW YOU Beauty B.A.R Live Event Weekend — celebrated excellence and innovation in the beauty industry. The event was a glamorous affair, attended by influencers, celebrities, and renowned brands, providing a platform to showcase the latest advancements and trends in health and beauty.

Why CHI Lava Reigns Supreme

The CHI Lava 4D Hairstyling Iron stood out among the competition with its revolutionary technology and exceptional performance. Utilizing volcanic lava combined with ceramic, the hairstyling iron delivers unparalleled results, leaving hair smooth, shiny, and frizz-free. CHI LAVA 4D™ Technology features two perfectly calibrated, lava-coated-floating inner plates which deliver precise tension that allow you to easily smooth the hair and add brilliant shine in one pass. 2 additional Lava plates are continued onto the outer shell of the iron to prevent resistance and keep perfectly-smooth curls intact. Its innovative technology ensures even heat distribution, minimizing damage and maximizing styling possibilities.

Farah Faulkner, President of Sales at Farouk Systems, Inc. accepted the award on behalf of Farouk Systems, Inc. She expressed her excitement about winning the esteemed award, stating, “What an incredible experience and I’m so proud of how we continue to push boundaries in innovation to deliver beautiful results.”

Faulkner further emphasized the overwhelming support received from attendees at the event, with many expressing their admiration for the CHI Haircare brand and sharing their personal CHI Haircare stories.

The recognition of the CHI Lava 4D Hairstyling Iron at the 2024 New You Beauty Awards reinforces Farouk Systems, Inc.’s commitment to innovation and excellence in the haircare industry. As the brand continues to push boundaries and redefine beauty standards, consumers can expect cutting-edge products that deliver exceptional results.

CHI Lava 4D Hairstyling Iron Award-Winning Features

Check out the award-winning CHI Lava 4D Hairstyling Iron and see why it stole the spotlight in Miami, FL.

CHI Lava 4D Hairstyling Iron
  • Lava mineral-coated plates produce ions every time the plate is heated, resulting in healthier, stronger-looking hair, reduced frizz, and amazing shine.
  • 4D plate technology combines four precision calibrated plates for dimensional styling
  • Two lava-mineral-coated, extended-length 4 ¼” inner floating plates allow for one-pass smoothing
  • Two lava-mineral-coated outer plates allow the hair to glide smoothly when creating curls
  • Preset temperature settings: 450°F / 430°F / 410°F / 390°F / 370°F
  • Cool-tip finger grips for an easy and safe grip
  • Perfectly aligned plates so there is no gap
  • Raised outer edge on plates allows users to get close to scalp
  • 11 ft. (3.35M) cord
  • 1 hour auto shut-off
  • Dual voltage

To learn more about our brands, visit farouk.com. For our professionals-only products, check out pro.chi.com.