As a stylist, time is everything. Optimizing your schedule, balancing client appointments, and not compromising on the quality service you provide is hugely important. Now, in a revolutionary move, CHI has launched their express coloring range, which we imagine will be music to every colorist’s ears.

Promising stunning color results for both women and men, this innovative line guarantees both swift application and comprehensive gray coverage, ensuring outstanding outcomes that rival those achieved with traditional permanent colors. It’s perfect for express services like root touch-ups, effective gray coverage, and men’s gray blending.

“CHI Color Express revolutionizes the professional hair industry by delivering up to 100% grey coverage in just 10 minutes with unparalleled shine,” explained Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, Inc. and CHI Haircare. “Traditional permanent dyes typically demand 40-50 minutes to achieve similar results. With CHI Color Express, this time-saving advantage has the potential to cater to a minimum of 4 to 5 additional clients per day, so it maximizes productivity and increases earnings.” Mego continued: “For the busy colorist, CHI Color Express is a game-changer. By offering fast gray coverage in just 10 minutes, it streamlines salon procedures, catering to the fast-paced lifestyle of hardworking colorists. This product allows salon professionals to gain confidence in offering gray coverage services in less time. Ultimately, CHI Color Express not only enhances the salon experience but also empowers colorists to maximize their earning potential daily.”

The range is not only ideal for professional stylists with busy schedules, but also for clients seeking fast and convenient hair coloring solutions.

Now, when you factor in exactly how long permanent dye and color usually take, you might still be wondering exactly how this works? We’ll explain. CHI Color Express is formulated with concentrated permanent hair dyes that possess exceptional penetrability, resulting in a faster and gentler coloring process.

This ammonia-free range is the perfect addition to the salon of a busy colorist looking to fit in extra clients and maximize their time, but crucially without compromising on quality. CHI Color Express promises to deliver beautiful, vibrant hair color in less time, while achieving the same exceptional result as any standard permanent color. The easy- application coloring range is perfect for obtaining quick, full-coverage results in a fast-paced environment, ultimately saving both time and cost. And look at this range of colors!

Backing up its bold promise to deliver fast color with outstanding results, Mego explained: “What sets CHI Color Express apart is its meticulously crafted formulation. As the pioneer of ammonia- free 10-minute color, it incorporates advanced Hue Definition Technology. It includes a blend of high- performing ingredients like Aloe Vera, Hyaluronic Acid, and Silk Protein. Aloe Vera locks and seals in moisture while Hyaluronic Acid deeply hydrates the hair for a shiny appearance. Finally, Silk Protein replenishes hair with essential proteins and keratin to add volume and help overall hair health.”


Hyaluronic Acid, a naturally occurring polysaccharide (sugar molecule) in the body, is highly valued for its exceptional hydrating properties. Its water-retaining capacity enables it to form a thin film on the hair, preventing moisture loss and ensuring optimal hydration for both the hair and scalp, resulting in radiant and smooth hair. In addition to this, it’s known to reduce frizz, increase hair elasticity, and protects from mechanical damage.


Aloe Vera, widely known as nature’s natural moisturizing agent, is rich in essential nutrients, amino acids, and vitamins. It offers excellent conditioning properties and protection to hair while providing moisture to dry and sensitive scalps. The naturally derived ingredient plays an important part in the formula, containing vitamins, minerals, and polysaccharides which act as moisture magnets both attracting and sealing in moisture to your hair. On top of this, it forms a protective barrier on the strands, reducing frizz and adding shine.


Silk Protein strengthens, moisturizes, adds shine, and protects the hair. It contains 17 out of the 19 amino acids found in human hair, making silk is one of the strongest fibers globally, capable of bonding with and repairing hair from the inside out. The strengthening ingredient can both hold and absorb moisture in your hair, while providing long-lasting color results and unparalleled shine.

In addition to these benefits, CHI Color Express is enriched with CHI’s specialty ceramic ingredient and olive oil, providing conditioning properties while facilitating deep color penetration within the hair for comprehensive color oxidation. Moreover, this innovative formula acts as a protective shield, guarding the hair against damage and preventing color depletion.

The Hue Definition Technology’s multi-faceted advantages further include locking in moisture and sealing the cuticle, ensuring the hair remains well-nourished and protected. Simultaneously, it adds depth and dimension to each individual strand, resulting in vibrant color and an impressive, high- gloss shine.


  • Full oxidation of hair dyes contributing to longer-lasting color.
  • Silk cream base has built-in protection for sensitive scalps.
  • Contains antioxidants to help prevent color fading.
  • Adds intense moisture to hair during coloring services for conditioning while providing natural smoothing agents.
  • Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage.
  • Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine.

Credit: Salon Evo