Farouk Systems, Inc. set the stage on fire at the International Beauty Show NYC, dazzling attendees with a spectacular showcase of innovation and style.

The star-studded lineup of hairstylists, including Mego Ayvazian, McKenzie Lehmann, Rocky Vitalli, and Bradley Tuggle, brought their A-game, wowing the audience with their cutting-edge techniques and trendsetting creations.

McKenzie Lehmann and Bradley Tuggle added an electrifying twist to the event by filming an episode of the renowned CHI Live show live from the exhibition floor. Their live demonstration not only showcased their exceptional talent but also offered viewers a glimpse into the latest hairstyling trends and techniques. As an exciting bonus, they gave away a coveted CHI LAVA 1″ Hairstyling Iron, leaving one lucky attendee with a prized possession.

The exhibition was also a platform for Farouk Systems, Inc. to spotlight their newest innovations. The CHI Royal Treatment line of professional hairstyling products stole the spotlight with its luxurious formulations and exceptional performance. Attendees were also treated to a preview of the CHI Color Express, a game-changing line of full coverage color that develops in just 10 minutes, perfect for clients on the go.

One of the highlights of the exhibition was the unveiling of the CHI LAVA line of hairstyling tools, featuring lava-mineral-infused ceramic plates that allow for styling at lower temperatures, ensuring healthier hair. However, the showstopper was the introduction of the LG CHI Color Master Factory, a groundbreaking digital haircolor formulation lab. This innovative technology can formulate an unlimited range of haircolors in under two minutes, revolutionizing the way hair coloring is done in salons worldwide. With its ability to reduce color waste by 30% through canister technology and its feature to save each style under both the hairstylist’s and client’s name, the LG CHI Color Master Factory is poised to transform the salon industry.

Farouk Systems, Inc.’s successful exhibition at the International Beauty Show NYC was a testament to their commitment to innovation and excellence in the beauty industry. As they continue to push boundaries and redefine standards, one thing is clear – Farouk Systems, Inc. is a force to be reckoned with in the world of hairstyling.

Want a peek behind the scenes? Check out our gallery below!