Farouk Systems, Inc. is gearing up for an exciting showcase at the International Beauty Show New York 2024, taking place from March 3-5, 2024, at the Javits Convention Center.

This renowned event is a hub for beauty professionals looking to stay ahead of the curve with the latest trends and innovations in the industry, and Farouk Systems, Inc. is always ready to pull out all the stops for their audience.

CHI Live! Featuring An All-Star Cast of Hairstylists

Headlining the event will be a lineup of top Farouk Systems hairstylists including newly-appointed VP of Education and Shows, Mego Ayvazian, as well as CHI Creative Directors Rocky Vitalli, McKenzie Lehmann, and Bradley Tuggle, who will be showcasing their exceptional talents and sharing their insights with attendees. For IBS New York 2024, however, audiences will receive an even bigger treat than usual: an episode of CHI Live, in which artists McKenzie Lehmann and Bradley Tuggle will be delighting viewers and giving away a prize any salon professional would love to add to their hair arsenal. Want to add CHI Live to your IBS NY 2024 schedule? Here are the details!

Make sure not to miss this in-person episode of CHI Live! Arrive early to secure your spot in the audience!

CHI LAVA Tools: Hot Ticket Items in 2024

CHI Lava Hairstyling Iron - Main Image - CHI LAVA Tools

Farouk Systems, Inc. is set to impress with its latest innovations, including the highly anticipated additions to its successful CHI LAVA line of hairstyling tools. This line, which includes smash hits like the CHI LAVA 4D Hairstyling Iron, CHI LAVA 1″ Professional Hairstyling Iron, CHI LAVA Curl Shot, and CHI LAVA Pro Hair Dryer, is made with lava minerals infused into the ceramic plates, allowing for effective heat styling at lower temperatures for longer-lasting color and healthier hair.

CHI Color Express: 10 Minutes to Beautiful Color

Attendees can also look forward to learning about CHI Color Express, an innovative line of ammonia-free, full-coverage hair color that processes in just 10 minutes, making it ideal for busy salon professionals and clients alike. This line is available on both the LG CHI Color Master Factory, and in individual tubes, making it a great fit for any salon.

CHI Royal Treatment: For Hairstylists, By Hairstylists

Additionally, Farouk Systems, Inc. will be showcasing the CHI Royal Treatment collection, a range of professionals-only salon products that deliver luxurious results. Made to address concerns from styling solutions to color to texture, this heavenly-smelling line is made with natural ingredients like pearl, hemp, and aloe, leaving hair healthier after each use.

LG CHI Color Master Factory: A Revolution for Your Salon

Last but definitely not least, attendees will have the opportunity to see the LG CHI Color Master Factory in action. This cutting-edge digital hair color formulator can mix unlimited hair colors in under two minutes, saving each formulation by both the hairstylist’s name and the client’s name, permanently taking the guesswork out of the formulation process. This revolutionary machine also allows for up to a 30% reduction in color waste owing to its canister system, and uses ammonia-free color to keep hair damage to a minimum. This digital haircolor formulator is truly the future of haircolor and is sure to be a hit at IBS New York 2024.

Be sure to visit the CHI by Farouk Systems Inc. booth (Booth #1901) to discover these groundbreaking innovations and more. Don’t miss this opportunity to elevate your beauty game with Farouk Systems, Inc. at the International Beauty Show New York 2024!