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Farouk Systems, Inc., a global leader in haircare innovation, is excited to announce the latest installment of CHI Live, an immersive beauty experience that continues to redefine the beauty landscape.

On February 5th at 1:00 p.m., CHI Live will showcase a special episode dedicated to romantic hairstyles for the month of love, featuring Mego Ayvazian, the Vice President of Education and Shows.

CHI Live, launched on December 4th, 2023, has quickly become a go-to platform for beauty and haircare enthusiasts, offering a front-row seat to ever-evolving trends and exclusive insights from industry experts. The livestream series, accessible on Farouk Systems, Inc.’s YouTube, Instagram, and Facebook is a testament to the company’s commitment to providing groundbreaking haircare experiences.

Mego Ayvazian, renowned in the beauty industry, will take center stage on February 5th, demonstrating romantic hairstyles perfect for special occasions using the latest in CHI Haircare tools and wetline products. The livestream will not only showcase Ayvazian’s expertise but also provide viewers with an interactive opportunity to ask questions and engage in a beauty conversation.

“CHI Live is more than just a livestream series; it’s a transformative beauty experience that connects professionals and beauty enthusiasts worldwide,” said Mego Ayvazian, Vice President of Education and Shows.  

CHI Live is not just about hairstyles; it is an interactive hub for haircare discovery. The series offers insightful interviews with industry visionaries, expert beauty tips with the latest haircare products, and a behind-the-scenes look at the world of beauty. Viewers are encouraged to actively participate for a chance to win CHI Haircare tools and become an integral part of the global beauty community.

As CHI Live continues to unfold, the exclusive livestream invites viewers to become active participants in shaping the beauty industry conversation.

How to Watch

CHI Live featuring Mego Ayvazian

Monday, February 5th, 2023 at 1:00 p.m. CST

Watch on Farouk Systems’ YouTube, Facebook, and Instagram

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. Founded in 1986 by Farouk Shami, the company’s mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation.” The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For salon-exclusive products, visit pro.chi.com.