Farouk Systems, Inc., a leading innovator in the haircare industry, is thrilled to share the success of hosting store managers and sales representatives from Armstrong McCall stores nationwide at its corporate headquarters in Houston, TX. The event provided an exclusive platform for the Armstrong McCall team to explore the latest breakthroughs in professional beauty products, featuring highlights such as the groundbreaking 10-minute CHI Color Express line, as well as upcoming launches like CHI Tone & Gloss and CHI Ionic. This gathering marks a significant milestone in the revamp of CHI Haircare’s color portfolio, showcasing the brand’s commitment to excellence in the haircare industry.

Founder and Chairman of Farouk Systems, Inc., Dr. Farouk Shami, set the tone for the day, emphasizing the importance of innovation and education in the beauty industry.

“We are thrilled to have had the opportunity to host Armstrong McCall representatives at our headquarters,” said Dr. Shami. “It’s always inspiring to share our latest innovations and exchange ideas with industry leaders. This collaboration aligns with our commitment to advancing the haircare industry through education and our innovative products for professionals.”

The session comprehensively covered topics vital for staying ahead in the professional haircare market. Lisa Marie Garcia, President of Professional, took the lead by unveiling the newly reimagined color lines, including CHI Color Express, CHI Tone & Gloss, and CHI Ionic. Mego Ayvazian, Vice President of Shows & Education, further enlightened guests on the unique benefits of each line, emphasizing how their incorporation will significantly enhance the salon business.

Addressing the question ‘Why Farouk Systems?’ Lisa Marie Garcia reiterated, “We boast a legacy of innovation and leadership, grounded in a profound understanding of the hairstylist’s perspective. This highlights our commitment to providing innovative solutions tailored to the needs of beauty professionals.”

The event not only served as an educational platform but also as a networking opportunity for the attendees to connect with haircare industry experts and each other. The insights gained from this experience are sure to be carried back to Armstrong McCall stores across the nation, benefitting both professionals and consumers alike.

Farouk Systems, Inc., remains dedicated to providing beauty professionals with the tools and knowledge they need to excel in their craft. The partnership with Armstrong McCall exemplifies this commitment and sets the stage for continued success in the ever-evolving beauty landscape.