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Farouk Systems, Inc., a leading global haircare innovator in the beauty industry, successfully launched CHI Live, an exciting livestream series that offers a unique and immersive beauty experience. News personality Isabella Radovan hosted the inaugural episode, which featured an exclusive interview with Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. The series, set to redefine the beauty landscape, premiered on Monday, December 4th, 2023, across Farouk Systems, Inc.’s YouTube, Instagram, Facebook, and TikTok livestreams.

CHI Live chiefly promises beauty and haircare enthusiasts a front-row seat to the ever-evolving trends and exclusive insights from industry experts. This innovative initiative is the latest milestone in Farouk Systems, Inc.’s commitment to providing groundbreaking haircare experiences.

The series will continue to introduce a variety of recurring segments, offering viewers an intimate look into the world of beauty and haircare. From behind-the-scenes glimpses to personal interviews with beauty experts, each segment is designed to provide an interactive experience for consumers and industry aficionados worldwide.

Insightful Industry Conversations

CHI Live takes viewers behind the scenes, offering candid and insightful interviews with visionaries and hairdressers shaping the beauty industry. The first episode featured Dr. Farouk Shami, sharing the secrets behind his success, and revealing his unique journey. Future episodes will continue to showcase prominent figures in the beauty and hairdresser world, providing an in-depth understanding of their contributions.

Front-Row Seat to Haircare Education

CHI Live doesn’t just stop at interviews; future episodes will feature expert beauty tips straight from the pros. From groundbreaking technologies to sustainable practices and emerging styles, these segments aim to empower viewers with practical advice, transforming beauty routines into personalized, educational experiences.

Dr. Farouk Shami Shares the Secrets Behind His Success
Industry Pros Share Their Tips on CHI Live

A Community-Building Initiative

Through an engaging and interactive platform, CHI Live viewers are encouraged to participate, ask questions, and become integral parts of the beauty conversation. CHI Live aims to foster connections, share experiences, and celebrate the diversity of the global beauty community.

An Interactive Hub for Haircare Discovery

CHI Live is a transformative beauty experience. Explore the stories behind the Farouk Systems, Inc. brands, enhance your beauty routine with expert tips, and stay ahead of industry trends. As the series unfolds, CHI Live invites you to join the conversation, ask questions live via its streaming social media channels, and become an active participant in the beauty community.

“Livestreaming is an essential part of the e-commerce experience for customers and brands,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “We’re thrilled to foster meaningful engagement and create an exciting experience for professional hairdressers as well as beauty enthusiasts.”

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®BioSilk®, and SunGlitz®.

The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”. The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For our salon-exclusive products, visit pro.chi.com.