CHI Live is beauty enthusiasts’ insider pass to exclusive interviews, expert tips, and the latest beauty trends.

In a thrilling development for beauty enthusiasts worldwide, Farouk Systems, Inc. is proud to unveil an exciting new livestream series that promises to elevate your beauty experience: CHI Live. This innovative livestream initiative – set to launch on Monday, December 4th, 2023 on the Farouk Systems, Inc.’s YouTube, Instagram, Facebook and TikTok livestreams – will provide an intimate look into the world of beauty, offering exclusive interviews, expert tips, and a front-row seat to the ever-evolving trends shaping the beauty industry.

CHI Live is set to introduce a series of recurring segments designed to take viewers on a deeper journey into the diverse facets of the beauty world. From behind-the-scenes glimpses to personal interviews with industry trailblazers, each segment is crafted to provide a comprehensive and engaging experience for those eager to explore the nuances of beauty and haircare.

Exclusive Interviews: Faces Behind the Brands

CHI Live’s new series is committed to bringing viewers face-to-face with the visionaries and hairdressers shaping the beauty industry. Expect candid and insightful interviews with prominent figures such as Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc. as he reveals his unique journey and the secrets behind his success.

CHI Live will also feature expert beauty tips straight from the pros. From groundbreaking technologies to sustainable practices and emerging styles, these segments aim to empower viewers with practical advice, turning their beauty routine into a personalized, educational experience.

A Beauty Community Hub

More than just a series, CHI Live’s recurring segments are a community-building initiative for beauty enthusiasts. Through an engaging and interactive platform, viewers are encouraged to participate, ask questions, and become an integral part of the beauty conversation. CHI Live aims to foster connections, share experiences, and celebrate the diversity of the global beauty community.

Elevate Your Beauty Journey with CHI Live

CHI Live’s new series is your passport to a transformative beauty experience. Explore the stories behind the Farouk Systems, Inc. brands, enhance your beauty routine with expert tips, and stay ahead of industry trends. As the series unfolds, CHI Live invites you to join the conversation, ask questions, and become an active participant in the beauty community.

Tune In

Get ready to unlock the secrets of beauty with CHI Live—a space dedicated to celebrating the art, innovation, and community that make the beauty industry truly extraordinary.

CHI Live Premiers Monday, December 4 at 1 PM Central Time.

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.

The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”. The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For our salon-exclusive products, visit