Sometimes all your client needs is a root touchup. But that’s no reason not to give them a treatment that will have them looking and feeling like royalty. With CHI Royal Treatment products, you can make sure that your clients always feel like VIPS, even if they’re just coming in for a touchup.

CHI Royal Treatment is an expansive collection made for salon professionals by salon professionals. Each science-forward product is tailored to a variety of hair needs, making sure you always have exactly what you need to give your clients the services they deserve. Watch as Farouk Systems superstar Mego Ayvazian goes through the process of a root touchup enhanced by Royal Treatment products and using CHI Bleach & Shine.

Root Touchup Formula: Bleach & Shine

With CHI Bleach & Shine, a 1 to 1 ratio of bleach to developer is the way to go. Combine 2 scoops of Bleach & Shine lightener with 2 oz of CHI Color Generator 20 volume and add 4 pumps of Royal Treatment Bond Rebuilder to fortify the hair during the chemical process.

Root Touchup Application

Step One: Back and Center

Starting at the back of the head, use ½-inch diagonal weaving slices near the ears to achieve a seamless blend. Follow this with horizontal weaving in the center sections.

Step Two: Bond And Seal

Before applying the lightener, mist each section with Royal Treatment Bond & Seal for added protection. Your clients’ hair will thank you.

Step Three: Crown

For the crown area, continue weaving ½-inch horizontal sections up from the center sections to achieve a detailed and seamless blend with the client’s original highlights.

Root Touchup Step Three: Crown

Pro Tip: Be sure to feather the lightener at the roots to avoid harsh lines!

Root Touchup Step Five: Rinsing and Shampooing

Step Four: Processing

Allow the Bleach & Shine formula to process on the hair for 35 minutes.

Step Five: Rinsing and Shampooing

  1. Rinse with cool water and shampoo using Royal Treatment Bond & Repair Shampoo for added strength after processing.
  2. Follow up with Royal Treatment Color Gloss: Blonde Enhancing Purple Shampoo to tone the highlights. Let it sit for 5 minutes on the roots to remove brassy undertones, then blend it out with the rest of the hair.
  3. Condition the hair with Royal Treatment Color Gloss: Blonde Enhancing Purple Conditioner to further tone as it nourishes the hair.

Step Six: Heat Protection

Before styling and applying heat to the client’s hair, mist the entire hair with Royal Treatment Royal Guard to protect it from heat damage.

Step Seven: Styling

  1. Use the CHI LAVA Pro Hair Dryer to blow-dry the hair for faster drying with added negative ions for smoothness.
  2. Finish styling with the CHI Lava 4D iron for effective lower-heat styling. With its four curved, lava-infused plates, this multitasking tool allows you to easily achieve any style.
Root Touchup Step Seven: Styling

Step Eight: Finishing Touches

Set and complete the style with Royal Treatment Ultimate Control Hair Spray and Royal Treatment Rapid Shine for a beautiful finish.

About Farouk Systems, Inc.

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.

The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”. The CHI Royal Treatment collection is the latest in Farouk Systems’ commitment to providing hairstylists with the tools and products they need to grow their businesses and excel in the art of hair styling and coloring. For our salon-exclusive products, visit