The beauty world buzzed with excitement as Farouk Systems, Inc. debuted at the first Premiere San Antonio Beauty Show on October 1st and 2nd 2023 at Henry B Gonzalez Convention Center in San Antonio, Texas. Their star-studded team of hairstylists and lineup of innovative, technology-led products left audiences spellbound.

LG CHI Color Master Factory

The pièce de résistance of Farouk Systems, Inc.’s showcase, the LG CHI Color Master Factory quickly became the focal point of the event. A marvel of AI technology capable of creating an endless range of hair color in under two minutes, this dream machine is poised to change the way hair color is formulated in salons worldwide. Attendees immediately saw the endless possibilities the Color Master would give their own salons. Offering semi-, demi-, and permanent color in an endless, completely customizable range, this machine takes the guesswork out of formulation. It saves each color formulation under both the stylist’s and client’s names, cuts down on salon waste by up to 30%, and even comes with a tablet used to preview how a color will look on a client. With recent updates offering full coverage color in 10 minutes, the Color Master is a salon must-have.

CHI-Colormaster- San Antonio Beauty Show

Rockstar Stylists

Mego Ayvazian, Anna Cantu, McKenzie Lehmann, and Bradley Tuggle, four renowned hairstyling masters, acted as the faces and hands behind Farouk Systems’ showcase at Premiere San Antonio. With their creativity and expertise, they demonstrated the versatility and excellence of Farouk’s products. From dazzling hair transformations to product exhibitions, these artists left a lasting impression in the Alamo City. Each stylist offered invaluable styling tips, dazzling stage presence, and mesmerizing color transformations that left the crowd amazed and inspired.

Premiere San Antonio Product Lineup

The beauty powerhouse also impressed attendees with an unmatched array of haircare and styling products. Here were some of the highlights:

  1. CHI LAVA hairstyling tools: This volcanic-infused ceramic hair styling tool collection is a salon game-changer. Combining the power of lava and ceramic, these tools provide unparalleled styling results while being gentle on hair. Jewels in the CHI LAVA crown included the CHI LAVA Spin N Curl, and the CHI LAVA Pro 4d Hairstyling Iron.
  2. Royal Treatment Collection: The Royal Treatment Collection is a must-see for salon professionals with a taste for luxury. These salon-exclusive products contain ingredients like aloe, white truffle, and pearl to pamper clients’ hair and elevate the styling experience. This collection includes the Bond & Repair line, Hydrating, Volume, and Color Gloss lines, Scalp Care, Curl Care, Blonde Enhancing, and a Styling and Finishing line.
  3. CHI Vibes Line: Designed with Gen Z in mind, the CHI Vibes line features vegan wet line products and multitasking ceramic tools. These products cater to the youthful, eco-friendly consumer while delivering exceptional performance. Highlights included the CHI Vibes Hollywood Waves Waver, CHI Vibes Know It All, and CHI Vibes Wake & Fake.
  4. CHI Bleach & Shine: Achieving stunning blonde results has never been easier–or healthier. CHI Bleach & Shine is capable of up to 9 levels of lift, all while maintaining hair’s health and shine.

A Triumph in San Antonio

From energetic performances to spellbinding exhibitions, the talented hairstylists at Farouk Systems dazzled the crowds at Premiere San Antonio. With highlights like LG CHI Color Master Factory, CHI Vibes, CHI LAVA and Royal Treatment, Farouk Systems left its mark. Couldn’t make the show? Check out some of the highlights in the gallery below!

Achieve Honey Blonde Highlights with CHI Bleach & Shine

Dark to Stunning Blonde Metamorphosis with CHI Bleach & Shine

Embrace Ice Blonde with CHI Bleach & Shine