Help your clients shake things up this season with a total hair transformation! Finally, your deepest brunettes can realize their blonde dreams AND improve hair health during the bleaching process with CHI Bleach & Shine. Our science-forward, nature-based formula uses aloe and natural oils to maintain and often improve hair health without compromising on lift. For this stunning, multidimensional look, you will mix three formulas with CHI Bleach & Shine as the base. Each formula will also include Royal Treatment Bond Rebuilder to mend the bonds in the hair as the bleach works to lighten it.
Formula 1
30 grams of CHI Bleach & Shine + 30 grams of 20 volume CHI Color Generator + 2 pumps Royal Treatment Bond Rebuilder
Formula 2
30 grams of CHI Bleach & Shine + 30 grams of 30 volume CHI Color Generator + 2 pumps Royal Treatment Bond Rebuilder
Formula 3
30 grams of CHI Bleach & Shine + 30 grams of 40 volume CHI Color Generator + 2 pumps Royal Treatment Bond Rebuilder
Shadow Root Formula
On your LG CHI Color Master Factory, mix 30 grams of 7i + 30 grams of 7a + 2 shots of Violet Additive + 60 grams of 10 volume CHI Color Generator.
Mid-Shaft + Ends Toner Formula
On your LG CHI Color Master Factory, mix 45 grams of 11i + 30 grams of 11n + 15 grams of 10s + 3 shots of Violet Additive + 90 grams of 10 volume CHI Color Generator.
Get the Look!
Step 1
Section the hair into four quadrants. Mist each section with CHI Bond & Seal.
Step 2
Starting with the back section, saturate with Formula 1. Use 1/4 inch sections with back-to-back foils.
Step 3
Apply Formula 2 to the top section. At the root, feather to diagonal brush.
Step 4
Apply Formula 3 to the front section, staying 1/4 inch away from the root and saturating the hair to ensure an even lift.


Step 5
Allow the hair to process for 25 minutes. Then cleanse and condition with Royal Treatment Bond & Repair Shampoo and Conditioner. Then apply the Toner Formulas.
Step 6
After the toner formulas have been applied, cleanse and condition the hair with Royal Treatment Color Gloss Blonde Enhancing Purple Shampoo and Conditioner.
Step 7
Style as usual to reveal this stunning total hair transformation!
For more science-based, luxe salon solutions, check out the salon-exclusive Royal Treatment collection, available at pro.chi.com!