Houston, TX – Farouk Systems, Inc., a leading innovator in the beauty industry, is proud to announce the launch of the LG CHI Color Master Factory at Cosmo Prof, the largest distributor of professional salon products. The LG CHI Color Master Factory – a first-to-market digital color lab able to formulate unlimited hair color combinations – will debut at 55 of Cosmo Prof’s Color & Curl Concierge equipped locations in August 2023. This unique in-store program gives customers access to experts with over 60 hours of training to provide personalized support on topics ranging from product knowledge to services and business solutions. This partnership will support the hairdresser community holistically by offering immersive educational experiences to inspire salon professionals’ artistry and support their entrepreneurial needs.
To ensure a seamless introduction, Farouk Systems, Inc. is conducting comprehensive training sessions with dedicated Color & Curl Concierge experts. Certified CHI Color Master Educators are working diligently to equip Cosmo Prof teams across the nation with invaluable knowledge, insights, and presentation techniques. This will encourage staff to confidently introduce and showcase this industry-leading machine along with the new lineup of CHI Haircare products, including CHI Bleach & Shine and Royal Treatment by CHI.
“We are so excited to launch all our newest innovations at Cosmo Prof this year,” said Lisa Marie Garcia, President of Professional at Farouk Systems, Inc. “The journey has been fun working with the Cosmo Prof teams to achieve our shared goal of providing salons education, innovative new products, and securing our future in the professional salon industry.”
Mark Spinks, President of Beauty Systems Group, shared, “We are always looking to incorporate new innovation into Cosmo Prof’s in-store experience to better support the stylist community. By equipping our Color & Curl Concierge storefronts with the new LG CHI Color Master Factory, our experts will be able to pair their vast knowledge and professional expertise with the groundbreaking technology so stylists are empowered with endless hair color combinations.”
The collaboration between Farouk Systems, Inc. and Cosmo Prof will encompass a wide range of initiatives, including an expanded selection of classes, captivating in-store events, and a strong focus on Farouk Systems, Inc.’s exceptional brands. By bringing education to the forefront, it aims to help salon professionals elevate their craft.
“We believe that education is the key to success,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “This partnership showcases our unwavering commitment to empowering salon professionals with knowledge to stay at the forefront of the beauty industry. Together, we can usher in a new era of excellence.”
About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems, Inc. distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.