The International Beauty Show (IBS) in Las Vegas, listed among 50 the fastest-growing trade shows for beauty enthusiasts, professionals, and industry giants, was the must-see event of Summer 2023.
This year, Farouk Systems, Inc. made a lasting impression at IBS with its groundbreaking technologies and captivating product lineup. From the revolutionary LG CHI Color Master Factory to the all-vegan CHI Vibes collection, to the lineup of master hairstylists who showcased them, Farouk Systems, Inc. left attendees in awe with its latest innovations and breathtaking showmanship.
The Digital Haircolor Revolution
The crown jewel of Farouk Systems, Inc.’s showcases this year was the LG CHI Color Master Factory, a state-of-the-art digital color lab that rocked the world of hair color technology last year and has only gained momentum since.
Using cutting-edge technology, the LG CHI Color Master Factory delivers a full spectrum of precise, endlessly customizable hair color formulations, mixed in under two minutes. This hyper-specialized, AI-powered color lab allows stylists to spend less time mixing and more time practicing the actual art of hair color. Farouk Systems, Inc.’s masterpiece has truly redefined the boundaries of hair color innovation.
Vegan haircare, Royal Treatment and More.
Always at the forefront of the development of sustainable and cruelty-free beauty products, Farouk Systems, Inc. introduced new tools and wetline products as an expansion of its CHI Vibes collection at IBS Las Vegas.
This collection includes a range of all-vegan products and hair tools that provide exceptional performance while adhering to ethical standards.
From wavers in three different sizes to hairdryers, to multitasking vegan wetline products, the CHI Vibes collection combines advanced technology with eco-friendly practices, ensuring that hairstylists and customers can achieve stunning looks guilt-free.
But some of Farouk Systems, Inc.’s offerings were for professionals only!
From their stage at IBS Las Vegas, Farouk Systems, Inc. hair geniuses showcased the expansive Royal Treatment by CHI professional haircare line. Designed to give hairstylists the ultimate arsenal to indulge and pamper hair, this luxurious collection provides nourishment, restoration, and protection for all hair types and any salon need a hairstylist could encounter.
Infused with a blend of pearl, aloe and white truffle, Royal Treatment by CHI products are set to elevate the salon experience, delivering unparalleled results and helping hairstylists leave their clients looking and feeling regal.
Farouk Systems, Inc. also showcased the CHI LAVA collection of hairstyling tools, with tools like the CHI LAVA 4D Hairstyling Iron taking center stage. Utilizing the natural heat-conducting power of volcanic lava minerals, these tools offer superior heat distribution, durability, and styling performance.
To demonstrate the capabilities of their innovative products, Farouk Systems, Inc. brought a star-studded entourage of renowned hairstylists with them to IBS Las Vegas. Mego Ayvazian, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitalli captivated the audience with their artistic flair and expertise, creating groundbreaking looks, vivid color transformations, and breathtaking presentations with the LG CHI Color Master Factory, inspiring professionals and beauty enthusiasts alike.
With its arsenal of cutting-edge products, presentations and innovations, Farouk Systems, Inc. once again left its mark at IBS Las Vegas 2023, leaving the world eagerly anticipating its next groundbreaking contribution to the future of haircare.