Farouk Systems, Inc., the global professional haircare industry leader, played host to a gathering of talented hairstylists from around the globe. The New Talent Certification Event, held at the CHI Academy in Houston from June 12th-14th, 2023, offered an incredible opportunity for emerging stylists to enhance their skills and broaden their horizons with expertise only the hair geniuses at Farouk Systems, Inc. could offer.
At this exclusive training event, attendees learned new techniques, got a sneak peek at new, trending colors for 2023, and had the incredible opportunity to get hands-on experience with the groundbreaking LG CHI Color Master Factory. This state-of-the-art digital hair color factory has garnered rave reviews since its unveiling last year and has since been revolutionizing the world of hair color, salon by salon, ever since. Utilizing the best of AI technology paired with human artistry, the LG CHI Color Master Factory boasts an endless range of color applications, offering a full spectrum of the highest-quality, ammonia-free color that leaves hair in better condition than before color application.
“A lot of my clients ask if I’ve added a [shine] treatment to their hair, but it’s just the color [from the LG CHI Color Master Factory]!” said Ilyse Dudley, Corpus Christi-based hairstylist. “[CHI] color really softens the hair, adds that moisture, and adds that shine that everyone is missing.”
Attendees were also wowed by the LG CHI Color Master Factory’s utility and efficiency. This amazing digital color factory has the ability to precisely identify, measure and mix an endless array of demi, semi, and permanent hair color formulations in under two minutes, minimizing the error margin and letting stylists rest easy, knowing that their color is flawlessly mixed down to the last color molecule. This also has a human benefit: allowing hairstylists to focus on their art and technique as AI does what has often been considered the grunt work of haircolor.
“I’m super impressed with the level of mixing I know I can come up with and establish,” said Austin-based hairstylist Hector del Valle. “It’s something that I feel will really revolutionize the hair industry.”
Guests were also impressed with how the LG CHI Color Master Factory streamlined the coloring process, ensuring consistent and accurate results and cutting down on color and packaging waste. Using patented, aerosolized canisters, the LG CHI Color Master Factory is designed to use every bit of color, eliminating waste by up to 30%. It also tracks the color formulations created and used by each stylist, and logs the information by both stylist name and client name, ensuring that every client’s painstakingly-chosen color will be saved for future use and that no color is left unused.
“The top [benefit] would be the amount of color that I just do not waste. I can be precise, even with the smallest amount,” said hairstylist Cassie Zeitler.
At this fantastic event, Farouk Systems, Inc.once again demonstrated its commitment to nurturing the next generation of hairstylists and helping them reach their full potential. By bringing together talented hairstylists from different parts of the world and arming them with the knowledge and skills to increase their business acumen and their art, Farouk Systems, Inc. remains a champion of creativity and innovation in the digital hair color revolution.