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Houston, Texas – Farouk Systems, Inc., a leading innovator in the beauty and haircare industry, is pleased to announce the promotion of Richard Rivas from Senior Vice President of Marketing to President of Marketing.

With over 12 years of experience in the marketing and branding industry, Richard Rivas has demonstrated exceptional leadership skills, strategic thinking, and a deep understanding of consumer behavior. His expertise will contribute significantly to further the growth and success of Farouk Systems, Inc., making him the ideal candidate for this new role.

“Richard Rivas has consistently demonstrated his dedication, expertise, and vision for the company’s brands,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “His promotion to President of Marketing reflects my confidence in his ability to lead our marketing efforts and further strengthen our position as a global leader in the beauty industry.”

As the President of Marketing, Rivas will continue to oversee the development and execution of innovative marketing strategies to enhance the company’s brand positioning, strengthen customer relations, and drive revenue growth. He will work closely with the executive team to identify market trends, analyze consumer insights, and develop compelling campaigns that resonate with the target audience.

Rivas has played a pivotal role in expanding Farouk Systems, Inc.’s presence in domestic and international markets. Under his leadership, the company continues to achieve remarkable milestones, including the successful implementation of digital marketing initiatives that have elevated brand awareness and engagement.

“I am honored to take on this new role and lead the marketing division,” said Richard Rivas, President of Marketing at Farouk Systems, Inc. “We have an incredibly remarkable team, a portfolio of exceptional products, and an unwavering commitment to innovation and education. I look forward to driving our marketing initiatives forward and achieving new milestones as we continue to provide our customers with high-quality and sustainable haircare solutions.”

About Farouk Systems

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems, Inc. was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment, and Innovation”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.