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Farouk Systems, Inc. took the Windy City by storm at the 2023 America’s Beauty Show in Chicago, IL. With an array of cutting-edge products such as the first to market LG CHI Color Master Factory, and talented hairdressers, Farouk Systems, Inc. made waves (and curls, and elaborate updos,) unveiling its latest CHI Lava tools and Royal Treatment by CHI lines to thousands of awestruck attendees.

“I love stocking up on all CHI Haircare products for my salon,” said Brittany Parker, a hairstylist from St. Louis, Missouri. “All the tools are incredibly high-tech, and my clients love when I use the styling products on their hair,” she added.

Attendees also reveled in the immersive learning experience from the Farouk Systems, Inc. hairdressers on stage, including Mego Ayvazian, McKenzie Lehmann, Luis Onate, Laurrin Rockingham, Bradley Tuggle, and Rocky Vitelli. Theses industry experts showcased new products on various looks like the ultra-quiet, super-lightweight CHI LAVA PRO Hair Dryer; this popular tool includes an LCD digital display, magnetic attachments, and a seven second reverse auto cleaning function.
Each of the models on stage boasted beautiful hair colors made with the revolutionary LG CHI Color Master Factory. This AI-enabled color lab creates unlimited customized hair color formulation with the touch of a button.

Also, among Farouk Systems, Inc.’s offerings was the recently expanded CHI Vibes line. With new products such as the CHI Vibes Bodied Volumizing Foam, So Glossy Shine Spray, Start to Finish Balm to Oil, the line extension provides a variety of styling possibilities with its multifunctional haircare and tools. 

Licensed hairdressers were also able to try out the new Royal Treatment by CHI line of professionals-only wet-line products. This expansive line of salon must-haves is made with a luxurious blend of natural ingredients like pearl, truffle oil, and aloe, pairing natural ingredients with professional-level haircare.

America’s Beauty Show was a triumphant display of Farouk Systems, Inc’s. commitment to excellence, education, and innovation by pushing the boundaries of what is possible. See for yourself by checking out all the highlights from America’s Beauty Show 2023.